Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 126

Advertising ROI CPA Conversion 126

Digiday

FEBRUARY 10, 2025

Instead, podcasters are framing their video production efforts as a way to attract incremental audiences, by producing more video from their audio shows to grow viewership and measure audience growth holistically a prime example of the convergence between audio and video podcasts. Thats not necessarily a new trend.

Audience 77

Audience Conversion Media Marketing 77

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. For instance, when iOS 14.5

Media 127

Media Advertising Conversion Rate Brand Lift 127

AdvertiseMint

FEBRUARY 22, 2025

In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. Which means more accurate conversion tracking, improved ad optimization, and better revenue attribution.

Conversion 52

Conversion Marketing Agency Advertising 52

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

Marketing 117

Marketing Conversion Rate Conversion Click Through Rate 117

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 354

Cookies Conversion Audience Marketing 354

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Conversions (e.g., Im not a big fan of the LinkedIn Audience Network (LAN). Retargeting.

Education 117

Education Audience Retargeting Conversion 117

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. Our conversation also touches on the current state of the data layer in martech, where data increasingly flows to a data warehouse or data lake.

MarTech 121

MarTech Conversion Marketing Audience 121

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. It’s hard to gain mindshare with audiences.

Conversion 135

Conversion Audience Marketing MarTech 135

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness.

Brand Awareness 118

Brand Awareness Conversion MarTech Audience 118

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. Gen Z users lose focus on ads in just 1.3

Conversion 93

Conversion Retargeting Audience Click Through Rate 93

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? Dynamic audiences: Implement real-time audience segmentation that adapts based on customer interactions, enabling timely and relevant messaging.

Conversion Rate 115

Conversion Rate A/B Testing Conversion Click Through Rate 115

Digiday

MARCH 5, 2025

While brands see creators as a safe bet to boost awareness or drive conversions, theyre missing something. For example, when teams set an objective for their campaign, they often take a familiar route: If the goal is awareness, they focus on reach and impressions; if its conversions, they turn to UTMs and sales data.

Conversion 48

Conversion Impressions Audience Media 48

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. This left emerging channels underfunded, despite their highly engaged audiences.

Media 126

Media Impressions Audience Conversion 126

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. “Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” Google finally broke the stalemate.

Cookies 116

Cookies Conversion Education Impressions 116

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Marketing 129

Marketing SEO Retargeting Conversion 129

MNTN

MARCH 10, 2025

How CTV Advertising Can Keep Your Funnel Full No two sales funnels look the samebut the best ones all have one thing in common: high-performing marketing that moves prospects seamlessly from awareness to conversion. Heres how: MNTN Matched : AI-powered audience targeting ensures your ads reach the right prospects at the top of the funnel.

Conversion 52

Conversion Pop-Up Non-Profit Machine Learning 52

Martech

AUGUST 8, 2024

Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed. For example, when customers provide information like an email address during a conversion on your website, Enhanced Conversions securely hash this data and match it to their Google account.

Cookies 125

Cookies Data Management Platform Machine Learning Conversion 125

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 117

Education Audience Conversion Rate Conversion 117

Adweek

JANUARY 23, 2025

Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people.

Marketing 263

Marketing Conversion Audience Advertising 263

Martech

MARCH 10, 2025

This system helps prioritize sales efforts, target key accounts and improve conversion rates. By dividing the audience into distinct groups based on behaviors, preferences or demographics, businesses can tailor their communication and email cadences for more meaningful engagement. Swag: Branded items have their place, too.

Conversion Rate 116

Conversion Rate Click Through Rate A/B Testing Conversion 116

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

MarTech 112

MarTech Click Through Rate Machine Learning Conversion 112

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand. These features help marketers maximize their output and better engage with their audience. “Are you working overtime?” “So you’re not going home?”

MarTech 112

MarTech Retail Manufacturing Conversion 112

Adweek

DECEMBER 6, 2022

Starting Tuesday, the professional network said creators can go to the Audience tab and track their follower growth in order to understand and discover trends, such as whether a conversation topic, new visual format or speaking opportunity.

Conversion 279

Conversion Audience 279

Martech

AUGUST 26, 2024

They enable you to deliver personalized and timely messages to your audience, nurture leads, and track engagement throughout the customer journey. Web analytics tool: A web analytics tool tracks and measures website traffic, user behavior, and conversion rates.

Conversion Rate 117

Conversion Rate MarTech Conversion Marketing 117

Ad Monsters

MARCH 17, 2025

Without staying ahead of these conversations, they risk irrelevance. Conventional marketing metrics such as click-through rates (CTRs), impressions, conversions, and attribution models are ultimately ineffective because they reflect past performance rather than shaping future success.

Marketing 91

Marketing Click Through Rate Conversion Conversion Rate 91

Martech

JANUARY 22, 2025

Quality intent data helps with timely and relevant outreach, which theoretically increases engagement and conversion rates. Data helps you build messages that address the specific pain points and challenges of your audience and gives you an opportunity to demonstrate how your products or services will offer a solution.

Marketing 114

Marketing Conversion Rate Conversion Audience 114

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 130

Marketing ROI MarTech Conversion 130

Martech

JANUARY 13, 2025

First impressions matter: A well-crafted welcome email creates a positive first impression, helping to establish trust and rapport with your audience. This can drive immediate engagement and conversions. Context) You are an email marketing expert for a ski resort with a regional and national travel audience.

Click Through Rate 110

Click Through Rate Conversion Rate Impressions Communications 110

Martech

DECEMBER 5, 2024

AKOOL and LiveX AI partner: AKOOL’s dynamic avatar technology is now paired with LiveX AI’s conversational AI agents to create more natural and helpful virtual assistants for customer service. It considers brand guidelines and audience data for optimal impact. AdCreative.ai introduces THINK1.Ai:

MarTech 117

MarTech Food Machine Learning SEO 117

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 119

Advertising Marketing Conversion Rate Audience 119

Martech

MARCH 10, 2025

What is conversational search? Conversational search is how AI-powered search engines generate responses and interact with users naturally. Instead of relying on short, keyword-based queries, users can ask complete, context-rich questions, just as they would in a conversation. Email: Business email address Sign me up!

Conversion 98

Conversion SEO MarTech Audience 98

Martech

NOVEMBER 8, 2024

As audiences diversify and new platforms emerge, expanding your media strategy can be a game-changer for engaging decision-makers where they spend time. But how do you know which channels fit your strategy and whether they’ll resonate with your target audience? Your CRM likely holds more valuable insights than you realize.

ROI 126

ROI Media Audience Ad Inventory 126

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. This is why targeted brand awareness is essential to successful conversion campaigns. Nurture relationships Dont ask your audience to do too much at once. Each phase of the funnel feeds the remaining stages.

Marketing 121

Marketing Brand Awareness ROI Retargeting 121