Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

MarTech 88

MarTech Demand Side Platform Machine Learning Conversion Rate 88

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos.

Click Through Rate 107

Click Through Rate Non-Profit Impressions Conversion Rate 107

Single Grain

AUGUST 21, 2023

What are free to paid conversion rates? Among these metrics, the “free to paid conversion rates” stands out as a particularly telling indicator for businesses, especially those operating in the SaaS (Software as a Service) space. Work With Us What Is a Free to Paid Conversion Rate?

Conversion Rate 52

Conversion Rate Conversion Education Marketing 52

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

The Ad Tech Blog

SEPTEMBER 18, 2024

This article explores how these specialized brain cells influence purchasing decisions and how marketers can leverage this knowledge to enhance engagement and conversion rates. Understanding mirror neurons can help improve engagement and conversion rates. They play a crucial role in empathy and imitation.

Conversion Rate 130

Conversion Rate Machine Learning Conversion Audience 130

Martech

DECEMBER 17, 2024

Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates. However, an interesting trend emerged: an increase in click-to-conversion rates.

Marketing 114

Marketing Click Through Rate Conversion Rate Education 114

The Ad Tech Blog

JUNE 24, 2024

Understanding these impacts can help marketing managers and digital specialists optimize their strategies for better engagement and conversion rates. For instance, Facebook’s algorithm updates often prioritize personal content over business posts, making it harder for brands to reach their audience organically.

Conversion Rate 130

Conversion Rate Media Marketing A/B Testing 130

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This relevance can lead to higher conversion rates. What is Geofencing?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

The Ad Tech Blog

APRIL 30, 2024

Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Interaction rates involve actions taken by the user within the AR experience, such as tapping, swiping, or interacting with virtual objects.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

FEBRUARY 27, 2025

Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates.

Click Through Rate 85

Click Through Rate Conversion Conversion Rate Audience 85

The Ad Tech Blog

JUNE 18, 2024

This can lead to higher engagement and conversion rates. This ensures that ads are effective without overwhelming the audience. Without a deep understanding of the target audience, it is difficult to tailor ad frequency and content effectively. Lack of Consumer Insights Another challenge is the lack of consumer insights.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

The Ad Tech Blog

JUNE 6, 2024

This not only improves the efficiency of ad campaigns but also ensures that the right message reaches the right audience at the right time. One of the primary uses is in audience segmentation, where data is analyzed to identify distinct groups within a target audience. Another key application is in campaign optimization.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. Additionally, businesses should educate their employees about data privacy and ensure that they follow best practices for data handling and security. How can businesses obtain user consent?

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. This data helps marketers create targeted campaigns that resonate with their audience.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Influencers can leverage emotional contagion to build stronger connections with their audience. Marketers need to develop new methods and tools to measure the emotional responses of their audience.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Martech

APRIL 16, 2024

With the right content marketing strategy, you can engage your audience at every stage of their journey. Here are some actionable insights and strategies to ensure your content reaches, genuinely resonates with and converts your audience. SEO rankings: Is your content ranking for relevant keywords your audience is searching for?

Education 123

Education Audience ROI A/B Testing 123

Martech

SEPTEMBER 18, 2024

Focus on clarity and usability to help your audience achieve their goals. ” These are crucial moments for driving conversions. Understand where your audience spends their time and what questions they are asking. This helps identify what your audience is searching for and when.

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech Series

DECEMBER 7, 2022

They also increase a company’s lead-to-customer conversion rate: 99% of B2B marketers say that chatbots have increased their company’s lead-to-customer conversion rate, with more than half – 56% – saying that chatbots have increased their lead-to-customer conversion rate by at least 10%.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Ad Rants

FEBRUARY 22, 2023

Engaging With Your Target Audience - Creating Quality Content Your website should provide valuable information and resources and be updated regularly with new content. This can include blog posts, educational resources, and patient testimonials.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

The Ad Tech Blog

JULY 7, 2024

This can lead to higher engagement and conversion rates, addressing one of the key challenges faced by marketing professionals. Challenges in the Advertising-Marketing Industry Low Engagement and Conversion Rates Low engagement and conversion rates are significant challenges in the advertising-marketing industry.

GDPR 130

GDPR Mobile Ads Conversion Rate Conversion 130

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. Emotional branding can differentiate your brand in a competitive market.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

The Ad Tech Blog

JUNE 5, 2024

Increased Conversion Rates: Businesses using AR have reported higher conversion rates as consumers can visualize products in their own environment before purchasing. Businesses should implement robust analytics to track user engagement, conversion rates, and other relevant metrics.

Conversion Rate 130

Conversion Rate Real Estate Conversion Retail 130

The Ad Tech Blog

JUNE 1, 2024

Effective use of AI-driven personalization can lead to higher conversion rates and better ROI for advertisers. Applications in Industry In the advertising industry, AI-driven personalization engines are used to craft personalized ad experiences that resonate with the audience. How does AI personalize ads?

Machine Learning 130

Machine Learning Conversion Rate Ad Tech Demand Side Platform 130

Single Grain

AUGUST 19, 2021

It helps your business grow globally and lets you target audiences from different countries in their native language. In this article, I will discuss the importance of international SEO and the specific steps you need to take to optimize your site for a global audience. 1) Reach Audiences Globally. domain suffix.

SEO 98

SEO Audience Conversion Pop-Up 98

MNTN

MARCH 13, 2025

This ensures prospects stay engaged, reducing drop-off rates and increasing the likelihood of conversion. Improved Conversion Rates By qualifying leads and addressing objections early, sales funnels help move prospects from awareness to decision faster.

Click Through Rate 52

Click Through Rate Conversion Rate Conversion eCommerce 52

Single Grain

APRIL 1, 2020

Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. Even if you’ve never done lead generation before, you still need to know what kind of conversion rates you have across your various traffic channels.

Conversion Rate 126

Conversion Rate SEO Conversion Education 126

The Ad Tech Blog

JULY 18, 2024

This not only reinforces stereotypes but also limits the reach of marketing campaigns to a broader audience. Furthermore, the lack of diversity in training data can lead to biased audience segmentation. Lastly, the lack of diversity in training data can lead to biased audience segmentation. Bloomberg – Are you a robot? –

Advertising 130

Advertising Conversion Rate Ad Tech Audience 130

The Ad Tech Blog

APRIL 24, 2024

Understanding AI-driven Personalization in AR Advertising Key Points AI-driven personalization allows for highly targeted advertising, enhancing user engagement and conversion rates. The combination of AI and AR in advertising is set to transform the ad industry by offering new ways to connect with and captivate audiences.

Conversion Rate 130

Conversion Rate Conversion Advertising Education 130

MNTN

MARCH 10, 2025

Improved Customer Journey Mapping A conversion funnel helps you understand how customers interact with your brand at each stage, from awareness to purchase. Higher Conversion Rates By delivering the right message at the right time, a conversion funnel keeps prospects engaged and moving toward a sale.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Single Grain

OCTOBER 2, 2019

With more than 7 million brands currently advertising on the platform trying to reach their audience among Facebook’s 1.59 A variety of ad formats and placements allows brands to reach users in almost any location and in a number of different ways, which can contribute to the great potential for clicks, engagement and high conversion rates.

Conversion Rate 112

Conversion Rate Marketing Retargeting Conversion 112

Single Grain

APRIL 7, 2025

report conversion rate improvements of up to 70% compared to generic campaigns. This should include: Content Mapping for the Buyer’s Journey Different stakeholders within your target accounts will have different concerns and information needs.

Conversion Rate 52

Conversion Rate Conversion ROI Retargeting 52

Single Grain

AUGUST 18, 2020

Step 2: Click on the “Audience” tab on the left-hand side. 2) Lead-to-Customer Rate. For example, if you acquired 10 customers in a month with 500 leads, your lead to customer rate will be: Lead to customer rate = (10/500)*100 = 2%. You can check the number of unique visitors in your Google Analytics.

Conversion Rate 116

Conversion Rate SEO Conversion Non-Profit 116

The Ad Tech Blog

SEPTEMBER 11, 2024

By leveraging these insights, marketers can design ads that elicit desired emotional responses from their target audience. By understanding the neural mechanisms behind color perception, marketers can design ads that resonate with their audience on a deeper level, leading to increased brand loyalty and sales.

Machine Learning 130

Machine Learning ROI Audience Media 130

MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Step 2: Create Engaging Content : Design ads that are visually compelling and tailored to resonate with your audiences interests and needs.

Advertising 52

Advertising Retargeting CPA Audience 52