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How to balance ROAS, brand safety and suitability in social media advertising

Martech

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. The impact of brand safety on ROAS is profound.

Media 121
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Amazon’s new Retail Ad Service brings RMN to the masses

Martech

Utilize Amazon’s machine learning to deliver highly targeted and personalized ads to shoppers. It also aids the customer experience by providing relevant and engaging ads to shoppers, which could boost conversion rates. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail 111
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AI-powered martech news and releases: July 18

Martech

It uses machine learning and natural language processing to automate the creation of conversation flows by analyzing existing call logs and transcripts. AdLLM Spark is designed to generate high-conversion-rate advertising texts for all major advertising platforms by using real-life ad data.

MarTech 111
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How advanced customer journey analytics is shaping the future of engagement

Martech

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

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How to transform your website into a continuous marketing powerhouse

Martech

Targeted landing pages : Implement targeted landing pages tailored for specific campaigns, maximizing lead capture and conversion rates. Dig deeper: Thought leadership: The human element your marketing needs Cultivating curiosity and engagement Engaging today’s sophisticated audience requires more than just static content.

Marketing 125
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The Top 6 PPC Trends for SaaS businesses in 2022

Ad Rants

It's also a good way to boost sales and increase conversion rates. Increased adoption of AI and machine learning. Machines have been able to process large amounts of data much faster than humans for some time now. Machine learning is also being used more frequently in PPC campaigns.

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AI-powered martech news and releases: February 20

Martech

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. Using proprietary BodyTalk technology, it synchronized voice, lip movements, and body gestures to create seamless translations for multilingual audiences.

MarTech 77