Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. By using a CDP, companies can continuously learn and improve their efforts over time.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. Benefits of using Discovery Ads Reach more audiences with a single ad campaign. Optimized targeting can be enabled to help with audience performance.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

MAY 22, 2023

Real-time anomaly detection is about continuously monitoring network traffic, user behaviors, and system logs in real time: By employing advanced machine learning algorithms, AI can learn the normal patterns and behaviors of a system or network. This can lead to higher conversion rates and increased revenue for your business.

Machine Learning 52

Machine Learning Conversion Rate Manufacturing Finance 52

MNTN

MARCH 1, 2024

If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once. Consumers can connect with the brand online or via its mobile app, then head into their local retail store to browse products or complete their purchases.

Marketing 52

Marketing Machine Learning Conversion Audience 52

Martech

MAY 10, 2022

VBB can make successful advertisers better, and it can even be a solution for advertisers who’ve tried and failed at PPC because they were unhappy with the quality of the conversions when leads were low quality or buyers made too many returns. And so it goes with machine learning too. The principle behind VBB.

Conversion 55

Conversion Conversion Rate Retail Machine Learning 55

Single Grain

FEBRUARY 3, 2020

They can also be used to tell a story about user experience with your brand, which would involve uncovering the deepest desires and needs of your target audience. The North Face takes on this principle by stocking inventory that is based on their local audience. Don't know why your website isn't converting its visitors to customers?

A/B Testing 131

A/B Testing Pop-Up Retargeting Conversion 131

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates.

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Single Grain

DECEMBER 23, 2019

Some of the most exciting announcements from Google Marketing Live 2019 – an annual conference for marketers to learn about the latest products or new features for the coming year – were smart advertising campaigns, YouTube's lead ads, and the audience expansion tool (similar to Facebook’s Lookalike Audience).

Video Ads 96

Video Ads Machine Learning Conversion SEO 96

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 111

Marketing SEO Machine Learning Banner 111

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. How would that work?’

Marketing 62

Marketing Retail Ad Targeting Conversion 62

Single Grain

OCTOBER 20, 2020

” Whatever your opinion on that matter, something we do know for sure is that modern-day consumers love interactive content, as proven by these stats: Visual content is 40x more likely to be shared on social media — and it increases conversion rates by 86%. Audience insights, including names, addresses, location, interests, etc.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. This automation is much more efficient and fast, which means higher conversions and lower customer acquisition costs. The campaign generated a 65% click-through rate and a 33.6% Opportunity to reach younger audiences.

Marketing 145

Marketing SEO Conversion Audience 145