Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 112

MarTech Communications Machine Learning Conversion Rate 112

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! Take any activity marketers or sales reps spend time doing — creating content, writing emails, calling prospects, answering buyer questions, researching new accounts or audience segments, etc. —

MarTech 101

MarTech Pop-Up Conversion Rate Marketing 101

Martech Series

NOVEMBER 8, 2022

Martech startup Tapple’s latest software release leverages “phygital” engagement to collect first-party data through mobile gamification, giving brands the ability to analyze their real world performance and seamlessly remarket to consumers. It’s a simple yet powerful approach where everyone wins.

MarTech 90

MarTech A/B Testing Conversion Rate Marketing 90

Martech

DECEMBER 11, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. By specifying your industry or target audience, you can get a more relevant response.

MarTech 113

MarTech Marketing Conversion Rate Brand Awareness 113

Martech Series

NOVEMBER 15, 2022

Fast Simon, the leader in AI-powered shopping optimization, announced the availability of its Audiences – Personalization at Scale. Marketing Technology News: MarTech Interview with Bogdan Carlescu, VP of Marketing at Creatopy.

Audience 84

Audience Conversion Rate eCommerce MarTech 84

Martech

OCTOBER 6, 2022

To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising. Get started today [ register for martech transformation in media webinar ].

MarTech 94

MarTech Media Conversion Rate Audience 94

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 86

Conversion Rate A/B Testing Conversion Click Through Rate 86

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It provides valuable insights into visitor demographics, engagement, and conversion paths.

Conversion Rate 107

Conversion Rate MarTech Conversion Marketing 107

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team.

Marketing 109

Marketing Conversion Rate Conversion Click Through Rate 109

Martech

OCTOBER 6, 2023

However, even with this option off, GA4 can still gather Google Signals data, allowing you to use it in audiences and conversions. Get MarTech! The post New GA4 features improve security and report accuracy appeared first on MarTech. Why we care. In your inbox. Business email address Subscribe Processing.

Conversion Rate 125

Conversion Rate Conversion MarTech Audience 125

Martech Series

JUNE 21, 2022

Welcome to this MarTech Series chat Josh, tell us more about your journey through the years and what inspired your previous platform, Indivio? Indivio was inspired by a desire to move the visual storytelling medium forward and redefine how brands connect with audiences using video.

MarTech 88

MarTech ROI Audience Media 88

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 128

Conversion Marketing Conversion Rate Audience 128

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. The impact of brand safety on ROAS is profound.

Media 110

Media Advertising Conversion Rate Brand Lift 110

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 65

MarTech A/B Testing Marketing Conversion Rate 65

Martech

JANUARY 29, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. I am the first generative AI chatbot for marketing technology professionals.

Conversion Rate 103

Conversion Rate Conversion MarTech Marketing 103

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 105

Advertising Marketing Conversion Rate Audience 105

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Click here to view more MarTech webinars. The post 7 ways to maximize landing page conversions appeared first on MarTech.

Conversion 87

Conversion Conversion Rate ROI MarTech 87

Martech Series

DECEMBER 7, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. 17% say that chatbots have increased their company’s lead-to-customer conversion rate by 20% or more, and 14% say it has increased it by at least 30%. Survey Finds appeared first on MarTech Series.

Conversion 96

Conversion Conversion Rate Marketing Education 96

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 124

Marketing SEO Retargeting Conversion 124

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 94

Conversion Rate ROI Conversion eCommerce 94

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Use data to optimize campaigns for better ROI and conversion rates.

Conversion Rate 98

Conversion Rate ROI Conversion MarTech 98

Martech

APRIL 22, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 111

Conversion Rate Click Through Rate MarTech Audience 111

Martech

MAY 29, 2024

The watering down of the MQL, and adding low-intent lead-scoring prospects to hit targets, results in lower and lower SQL conversion rates. All of it would be in the pursuit of high-conversion rates to SQLs and sustainable acquisition costs. And this isn’t simply a theory, either.

Marketing 133

Marketing Conversion Rate Conversion Fashion 133

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. A lot of our martech is focused on the last two: Demand capture (e.g., Demand conversion (e.g., Here’s why.

Marketing 131

Marketing Manufacturing Conversion Pop-Up 131

Martech

APRIL 1, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Retargeting 93

Retargeting Retargeting platforms Conversion Rate Conversion 93

Martech

MARCH 18, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Dig deeper: Redefining success: Getting started with Google Analytics 4 Get MarTech!

Click Through Rate 112

Click Through Rate A/B Testing Marketing Conversion 112

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. Get MarTech! In your inbox.

Advertising 99

Advertising Conversion Rate Conversion Impressions 99

Martech

JUNE 10, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Optimizing the landing page experience can help improve conversion rates.

Conversion Rate 98

Conversion Rate A/B Testing Conversion Audience 98

Martech

APRIL 12, 2023

Paid search relies on a self-identifying audience–a user’s interest and intent are clear based on their search. This audience is the low-hanging fruit. The ease of identifying this powerful audience also means that it’s ripe with competition; your competitor is likely bidding on the same inventory. Why is this important?

Conversion Rate 106

Conversion Rate Brand Awareness SEO Conversion 106

Martech Series

FEBRUARY 26, 2023

SEO GPT uses advanced algorithms to automatically scan webpages and produce optimized titles, topics, and descriptions tailored to a specific target audience. This ensures that each page is tailored to the right people, leading to higher conversion rates and search engine rankings. The New World of SEO 2.0

SEO 87

SEO Conversion Rate Machine Learning Conversion 87

Martech

FEBRUARY 19, 2024

If we’ve learned anything over the last decade, it’s that the martech landscape evolves rapidly, requiring specialized expertise. Strategic CMOs develop skills rubrics spanning martech fluency, data analysis, creative direction and more. Conversion rates and revenue subsequently grow. In your inbox.

Marketing 122

Marketing Conversion Rate MarTech Education 122

Martech Series

JANUARY 30, 2023

Marketing Technology News: MarTech Interview with Gabie Boko, CMO at NetApp The vinAMP platform is a powerful tool that links consumer identity data, vehicle ownership data, behavioral and contextual data, and predictive analytics on over 190 million vehicle owners across the U.S. Auto Dealers appeared first on MarTech Series.

Conversion Rate 83

Conversion Rate Marketing Cookies MarTech 83

Martech

AUGUST 6, 2021

For example, in-store QR codes, and the conversational chatbot can be used by businesses to persuade customers to give crucial first-party data that can be leveraged for targeted marketing and audience building. The post Data and confused: The increasing complexity of digital ad targeting appeared first on MarTech.

Ad Targeting 144

Ad Targeting Cookies Communications Conversion Rate 144

Martech

DECEMBER 2, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 98

A/B Testing Control Group Marketing Conversion Rate 98

Martech

MAY 30, 2023

This let Domino’s create personalized customer journeys for different cohorts based on behaviors and build hyper-relevant audiences using SQL traits. Appcues’ personalized home pages Onboarding platform Appcues was looking for a way to bump up their demos and trials by optimizing conversion rates from their existing traffic.

Marketing 131

Marketing CPA Conversion Rate eCommerce 131

Martech

JULY 18, 2023

And with CTV’s robust audience targeting capabilities, advertisers can serve ads to specific viewers and get real-time, customizable feedback on performance and the success of their campaigns. You already know how to use targeted keywords in an audience segmentation tool to identify and convert valuable prospects for your new CTV campaign.

Conversion Rate 97

Conversion Rate Conversion Audience Ad Tech 97

Martech Series

JULY 29, 2022

Marketing Technology News: MarTech Interview With Regina Soller-Gould, VP of Revenue Marketing at Ada. Throughout the Pre-sale, we have relied on the expertise of their team to help us identify user flow, conversion rates, and optimizations strategies.

Conversion Rate 90

Conversion Rate MarTech Conversion Audience 90