Martech

SEPTEMBER 27, 2024

While ROAS is a good indicator of short-term profitability, it shouldn’t be the only metric for social media strategies. Brand safety and suitability are just as important, especially on social media. This is especially useful in the fast-paced, trend-driven world of social media. For instance, when iOS 14.5

Media 116

Media Advertising Conversion Rate Brand Lift 116

Ad Rants

DECEMBER 1, 2022

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Identify your target audience. Knowing the audience is essential because it will help you know what type of content they want to watch. Add a call-to-action.

Media 257

Media Audience Conversion Rate SEO 257

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98

Media Advertising Retargeting Brand Awareness 98

The Ad Tech Blog

JUNE 25, 2024

By creating virtual boundaries, businesses can deliver personalized ads to users within a specific area, increasing engagement and conversion rates. Geofencing can increase engagement and conversion rates. This event could be an email, text message, app notification, or media ad. What is Geofencing?

Mobile Ads 130

Mobile Ads Conversion Rate Machine Learning Geo targeting 130

Digital Remedy

MAY 14, 2024

In today’s ever-evolving media optimization landscape, the marketer’s ability to combine brand marketing efforts with performance metrics becomes crucial. Of course, media spend efficiency underpins targeted advertising with measurable outcomes. How Does Performance Marketing Work?

Media 105

Media Audience Conversion Rate Affiliates 105

The Ad Tech Blog

JUNE 18, 2024

Effective media planning is crucial for optimizing ad frequency. This can lead to higher engagement and conversion rates. Media planners must carefully analyze data and consumer behavior to determine the optimal frequency for their campaigns. This ensures that ads are effective without overwhelming the audience.

A/B Testing 130

A/B Testing Conversion Rate Machine Learning Click Through Rate 130

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Who is your target audience? What are you hoping to achieve with your content?

Conversion 202

Conversion Conversion Rate SEO Brand Awareness 202

Single Grain

MAY 24, 2023

Social media advertising statistics can help you better understand your target audience, which allows you to make data-driven decisions that will, ultimately, improve your ranking. In this piece, we’ve curated thirty of the most important data points to help you form your social media marketing strategy.

Media 98

Media Advertising Video Ads Brand Awareness 98

Ad Rants

JULY 3, 2024

There are numerous ways of enhancing online presence, from crafting engaging social media posts and optimizing for SEO to improving user experience design. Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more.

SEO 215

SEO Click Through Rate Conversion Rate Audience 215

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 130

Advertising Conversion Rate ROI Audience 130

PubMatic

JUNE 21, 2024

Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. commerce media spending has skyrocketed to nearly $60 billion. A Fast-Evolving Partnership Landscape The converged commerce media-CTV landscape has changed dramatically in a very short amount of time.

Media 90

Media CPM Retail Conversion Rate 90

Single Grain

AUGUST 31, 2023

And that’s where we come to the topic of paid social media advertising for business-to-business companies. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift. Work With Us Paid Social Media Advertising’s Standing in B2B Verticals Prepare for a paradigm shift.

Media 98

Media Advertising Conversion Rate Brand Awareness 98

The Ad Tech Blog

JUNE 6, 2024

This not only improves the efficiency of ad campaigns but also ensures that the right message reaches the right audience at the right time. One of the primary uses is in audience segmentation, where data is analyzed to identify distinct groups within a target audience. Another key application is in campaign optimization.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

The Ad Tech Blog

JULY 8, 2024

Emotional contagion plays a significant role in influencer marketing, impacting how audiences perceive and engage with content. Influencers can leverage emotional contagion to build stronger connections with their audience. Marketers need to develop new methods and tools to measure the emotional responses of their audience.

Marketing 130

Marketing Conversion Rate Machine Learning Audience 130

Ad Rants

MAY 6, 2024

Creating online ads that don't blend into the background but genuinely engage and convert audiences is a must. These are ads that feel less like traditional promotions and more like natural, engaging content that speaks directly to your audience. Use storytelling in your ads to engage your audience emotionally and psychologically.

Conversion Rate 217

Conversion Rate Audience Conversion Advertising 217

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Programmatic display CPMs may be cents, but they bring few clicks and often zero conversions. Thus, a media buyer needs to know that both sides have the same settings. Let’s see how.

CPC 112

CPC Demand Side Platform CPM Media 112

Digital Remedy

AUGUST 30, 2024

Many DTC advertisers who once built brand awareness through social media are now exploring new avenues to connect with their target audiences directly. This requires a full-funnel approach to media. Convergence of DTC & OTT Audiences As market space tightens, DTC media strategy must adapt.

Media 52

Media Retargeting Brand Awareness Audience 52

illumin

NOVEMBER 20, 2023

Media buying is a crucial component of any advertising campaign. It involves the strategic planning, negotiation, and purchase of ad space and time on various media channels to reach a target audience effectively and, with the rise of digital advertising, media buying has evolved to include both traditional and digital channels.

Media 52

Media Conversion Rate Audience Click Through Rate 52

Ad Rants

FEBRUARY 6, 2024

Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Provide valuable, evidence-based information on health topics, treatments, and preventive measures to establish authority and build trust with your audience.

Healthcare 230

Healthcare eCommerce Marketing ROI 230

Martech

MARCH 26, 2024

Prompt: How often should a new business post on social media? Answer: As a marketing expert, I would recommend that a new business post on social media at least 3-5 times per week. Consistency is key when it comes to building brand awareness and engaging with your audience. Please list four KPIs and keep answers simple.

Media 58

Media Retail Conversion Rate Audience 58

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Conversion Rate 91

Conversion Rate A/B Testing Conversion Click Through Rate 91

The Ad Tech Blog

APRIL 29, 2024

At the juncture of social networking and e-commerce, social commerce offers unparalleled opportunities for brands to deepen customer relationships and drive sales directly within the social media landscape. Here’s a breakdown: Personalization: Tailor your content and product recommendations to the unique preferences of your audience.

Fashion 130

Fashion Machine Learning Conversion Rate Audience 130

Martech Series

AUGUST 9, 2022

Recently, KAWO, a China-specific social media management platform, released the “2022 Ultimate China Social Media Marketing Cheatsheet,” providing an overview of the country’s mainstream social media platforms. Understanding the Chinese social media landscape. Understanding the Chinese social media landscape.

Media 87

Media Marketing Conversion Rate eCommerce 87

Martech Series

FEBRUARY 21, 2023

Admiral’s AI-Powered Engagement grows conversion rates and revenue for site owners. News and media publishers can now leverage Generative AI to Generate revenue via Admiral’s Visitor Relationship Management (VRM) platform. The result: ever-optimizing visitor relationships and revenue for media publishers.”

A/B Testing 90

A/B Testing Machine Learning Media Conversion Rate 90

Digiday

SEPTEMBER 24, 2024

Artificial intelligence is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it’s being put to the test in publishers’ subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers.

Conversion 72

Conversion Machine Learning Conversion Rate Audience 72

MNTN

OCTOBER 9, 2024

When you shift your attention away from a broad audience and target specific clients or niches, you are better able to speak to their pain points and needs. As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. What Is Demand Generation?

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

MNTN

OCTOBER 9, 2024

When you shift your attention away from a broad audience and target specific clients or niches, you are better able to speak to their pain points and needs. As such, a personalized approach like ABM can lead to higher conversion rates and stronger relationships. What Is Demand Generation?

Conversion Rate 52

Conversion Rate Marketing Retargeting Conversion 52

The Ad Tech Blog

SEPTEMBER 11, 2024

This article delves into how colors influence human emotions and behaviors, providing valuable insights for marketing managers, advertising executives, and media planners. By leveraging these insights, marketers can design ads that elicit desired emotional responses from their target audience.

Machine Learning 130

Machine Learning ROI Audience Media 130

Single Grain

JULY 18, 2023

You may be missing a crucial piece of the puzzle: conversion rate optimization or, more specifically, website conversion optimization. While many focus on creating eye-catching creatives and refining ad settings, website conversion optimization is often overlooked or under-appreciated.

Conversion 52

Conversion Conversion Rate A/B Testing Audience 52

Monetize More

MAY 8, 2023

Having to reach more of your desired audiences in a single Ad campaign has never been more simple and more exciting, thanks to Google Discovery Ads. When we want to drive conversions with media at scale, discovery ads can be used to drive sales, sign-ups, or more website visits. When do we use Discovery Ads?

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Single Grain

AUGUST 25, 2023

In the last few years, the way we’ve had to approach paid media marketing strategies has changed. Formerly, success in paid media hinged on the intricate structuring of campaigns and an adept grasp of platform nuances. But rest assured, this doesn’t mean paid media is going away.

Media 52

Media Marketing Conversion Rate A/B Testing 52

The Ad Tech Blog

JULY 13, 2024

By tapping into the brain’s natural empathy mechanisms, you can create more effective and resonant campaigns that deeply connect with your audience. Successful brands use storytelling and sensory experiences to connect emotionally with their audience. This gap can lead to ineffective ad campaigns and poor media planning.

Machine Learning 130

Machine Learning Fashion Conversion Rate Audience 130

Spoton Digital Media

OCTOBER 24, 2024

No magic number works for every business or industry, and every organization will have a different budget depending on their audience type, product offerings, company size, and revenue or customer goals. What are your conversion rates throughout the buyer’s journey? Now, consider your conversion rates once you generate a lead.

CPL 52

CPL Conversion Rate Marketing Conversion 52

Spoton Digital Media

MARCH 20, 2024

But there is something a website can do better than even the best static print collateral — and that is to drive conversions. Through buttons, opt-ins, and forms, website elements can invite audiences to take action and connect with your brand while visiting your website — and this can have major implications for your business.

Conversion 52

Conversion Conversion Rate Pop-Up Click Through Rate 52

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. But these can include: Increased engagement rates. Higher conversion rates. Faster conversion rates.

Conversion Rate 93

Conversion Rate ROI Conversion eCommerce 93

Single Grain

JUNE 22, 2023

Effective storytelling in marketing has the power to captivate audiences, foster emotional connections and drive conversions. Through their enchanting tales, Disney creates emotional connections with audiences of all ages, evoking joy, wonder, and nostalgia. Sometimes it’s done through a character.

Audience 52

Audience Marketing Conversion Conversion Rate 52

Martech

NOVEMBER 28, 2023

It also leads to higher engagement and conversion rates. Integration of AI-driven personalization As artificial intelligence (AI) continues to impact every sector, we expect to see a revolution in how advertisers use it to personalize ads and engage audiences. billion by the end of 2027, per eMarketer.

Advertising 103

Advertising Conversion Rate Conversion Impressions 103