Remove Audience Remove Conversion Rate Remove Social Advertising
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How to balance ROAS, brand safety and suitability in social media advertising

Martech

Brand safety and suitability are just as important, especially on social media. Balancing this trifecta protects your brand’s reputation and supports long-term success in social advertising. Tracking frameworks within the walled gardens of social media prioritize last-touch attribution.

Media 122
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9 Tools for Creating Effective Facebook Video Ads that Convert

Single Grain

Facebook is the most effective marketing channel — according to 67% of social advertisers. All you need to do is choose your KPIs , your ad targets and your target audience, and the platform will help you optimize your ads. Once you pick your audience, you select your budget and then launch your ad. 480% more clicks.

Video Ads 145
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Top 8 Benefits of Social Media Advertising

Single Grain

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media 98
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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. Sprout Social ) 4 of 5 LinkedIn users drive business decisions.

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Paid Social Media Advertising: A Bad Investment for B2B Brands?

Single Grain

Conversion Rate Optimization: CAC doesn’t take into account the effectiveness of your conversion process. You might have a low CAC but a poor conversion rate. A Diverse Landscape: Contrary to the prevailing notion, a blanket dismissal of B2B social ads doesn’t hold.

Media 98
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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. SaaS brands are exploring alternative marketing methods — like native advertising. Should you follow the trend and start with native advertising? Native advertising isn’t similar to paid social advertising.

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17 Best Paid Media Tools for Marketers

Single Grain

As opposed to organic media , such as SEO, content marketing and social media posts (but not sponsored posts), or earned media , such as publicity, reviews and word of mouth, paid media refers to any content placed outside of your own real estate that you pay for, like PPC ads, display ads and search ads. 3) WordStream Advisor.

Media 127