MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Martech

DECEMBER 6, 2024

You must educate your AI co-pilot about your company’s brand voice, target customers and industry. Target audience description. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. They have good general knowledge.

SEO 124

SEO Audience Education Machine Learning 124

Martech

DECEMBER 27, 2024

Marketers will need to ensure their martech stack is properly integrated and optimized along the customer journey to provide a clear view of customer behavior, preferences and past interactions to drive more strategic engagement and conversions. Success will no longer be measured solely by vanity metrics like impressions or engagement rates.

Education 111

Education Conversion Marketing MarTech 111

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Nurture relationships Dont ask your audience to do too much at once.

Marketing 116

Marketing Brand Awareness ROI Conversion 116

Martech

OCTOBER 24, 2024

The survey found only 23% of employees feel completely educated and trained on AI. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. RAD Intel introduced a new state-by-state functionality to its AI-powered audience insights platform.

MarTech 119

MarTech Communications SEO Conversion 119

Basis

FEBRUARY 21, 2025

From TikTokers to early education teachers to adults in general, it seems that few demographics feel like they (or the people around them) can stay focused for as long as they used to. Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 125

Conversion Marketing Conversion Rate Audience 125

Fuel Lines

APRIL 7, 2014

Within just the next three to five years, social media is anticipated to rise from the least likely method for CEOs to connect with their audiences to the second highest method, just behind face-to-face interactions. Ken and I continued the conversation on the impact social media has made upon the advertising industry and business.

Communications 278

Communications Public Relations Media Conversion 278

Martech

OCTOBER 31, 2024

Dig deeper: What is search marketing: Why marketers should care The unique insights in search analytics Consumer search data offers brands a window into their audience’s intentions, preferences and behaviors. Beyond surface-level insights, you can identify commonalities among groups of searchers and create audience profiles.

Audience 115

Audience SEO Education Marketing 115

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers.

Conversion 125

Conversion Marketing Education ROI 125

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Ensure both technical teams and business teams are educated and bought in before a change is rolled out.

ROI 108

ROI Conversion Marketing Education 108

Martech

DECEMBER 16, 2024

These include large language models, knowledge graphs, and conversational search engines. SEOs must now account for conversational search, generative AI, and their integration into a growing array of products. Craft conversations, not just keywords The concept of keyword has changed in SEO. Large language models (LLMs).

SEO 111

SEO Conversion Communications Audience 111

Basis

JANUARY 9, 2025

But performance for those channels isnt comparable: Search is a lower-funnel tactic where you can see the conversions roll in, and the higher-funnel brand awareness achieved via display or video isnt trackable in the same way. First, defining audience segments specific to the channels youre advertising on is key.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Martech

OCTOBER 14, 2024

As an educator, marketing practitioner and leader of the Marketing Accountability Council, I’m noticing significant gaps in how I used to approach and teach market segmentation and the realities of our changing environment. Just a strategy built on real insight and alignment with what your audience truly cares about.

Audience 123

Audience eCommerce Marketing Education 123

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Titled “The State of Chatbots in B2B Demand Generation” and based on surveys conducted in October with 1,000 B2B marketers from throughout the U.S.,

Conversion 96

Conversion Conversion Rate Marketing Education 96

Fuel Lines

SEPTEMBER 14, 2015

A personal blog can provide small to midsize agency owners with a perfect platform to create positioning of expertise and appeal to a very specific target audience. It will also help provide focus in developing your content for a specific target audience. It’s your personalized continuing education program.

Agency 262

Agency Conversion Media Food 262

Martech

MAY 30, 2023

One of the most important is this: You have to know your audience, inside and out. If you don’t know your audience, you won’t even know what strategies or media to choose, let alone what messages to give them or how to treat them once they become full-fledged customers. Get MarTech! In your inbox.

Audience 119

Audience Education MarTech Marketing 119

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Martech

OCTOBER 25, 2024

For HubSpot users, HubSpot email sequences are a powerful way to save time and stay consistent when connecting with your audience. Use a sequence to speed up the process so you can focus on having great conversations instead of getting bogged down in email threads. Dig deeper: The marketer’s guide to automating customer engagement 6.

Conversion 115

Conversion Education ROI Communications 115

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Tactics devolve into transparent tricks, easily seen through by a jaded audience. They see through the manufactured enthusiasm.

Audience 120

Audience Marketing ROI Manufacturing 120

Martech

DECEMBER 16, 2024

These skills are important, but they often lead to default to assumptions about where audiences are and how to reach them. This let Intercom refine its positioning, target the most effective channels and create highly personalized content for its audience. So, the company focused more on inbound content and targeted digital channels.

A/B Testing 104

A/B Testing Marketing SEO Education 104

Fuel Lines

MARCH 22, 2018

A niche blog helps small to midsize agencies develop awareness and appeal quickly with a specific target audience to gain more frequent and larger new business opportunities. . Instead, provide content, communications and conversations where the focus is on your understanding of their problems. Don’t focus on selling your services.

Agency 254

Agency Communications Education Audience 254

Martech

JULY 19, 2024

The legacy of marketing systems Modern-day marketing often works like an apprentice system, where individuals learn their trade through a combination of on-the-job training and formal education under the tutelage of experienced professionals who provide guidance, supervision and feedback. When marketers approve that strategy, AI executes it.

Marketing 125

Marketing Manufacturing AutoMobile Machine Learning 125

Martech

MARCH 12, 2025

They drain your resources, confuse your audience and deliver little real value. Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Educational resources such as quick-start guides or how-to videos.

Click Through Rate 104

Click Through Rate Non-Profit Impressions Conversion Rate 104

Ad Monsters

JANUARY 29, 2025

We have not fought back enough with datawe can show incremental reach and how valuable our audiences are. Sara Badler , Chief Advertising Officer , North America at The Guardian US, pointed out that many media planners still dont fully understand the value of news audiences. The challenge? Its not just about discussing it on panels.

Advertising 88

Advertising Audience Media Display Advertising 88

Digital Remedy

DECEMBER 11, 2024

Developing educational content with insights from medical professionals to assist in guiding users through the conversion funnel. Emphasizing “doctor-recommended” in campaign messaging to enhance credibility.

Marketing 98

Marketing Retargeting Education Conversion 98

Martech

JANUARY 24, 2025

These conditions are also set in conversations at the top levels of your company. Here’s some insight into the questions frequently arising in conversations with C-level executives. Any money earmarked for new programs or technology, acquisition, conferences or educational events if you can, move it into the first half of 2025.

Marketing 124

Marketing Non-Profit MarTech Education 124

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

MarTech 83

MarTech Demand Side Platform Machine Learning Conversion Rate 83

Martech

JANUARY 30, 2025

This partnership enables AI-powered video analysis for contextual and emotional targeting, greater transparency in media quality, and improved audience reach while ensuring brand safety. Dash streamlines lead conversion with AI agents, automation tools, and data-driven reporting, helping businesses optimize customer interactions.

MarTech 66

MarTech Education Conversion Communications 66

Ad Rants

JULY 3, 2024

Ethical branding shows that you care about the needs of your audience and take your social responsibility seriously. Conversely, ethically minded audiences will show greater loyalty toward firms that use recycled paper, protect their personal data, and ask for consent before pushing personalized PPC campaigns.

Advertising 219

Advertising Audience Education Marketing 219

Martech

FEBRUARY 27, 2025

Better engagement and conversions Personalized nurturing journeys powered by accurate data improve open and click-through rates. Customizing content to speak directly to the pain points of each persona on their buying journey boosts both engagement and conversion rates. Regular evaluation ensures continuous optimization.

Click Through Rate 80

Click Through Rate Conversion Conversion Rate Audience 80

PubMatic

APRIL 2, 2025

At PubMatic, we see a major opportunity to layer first-party commerce media data onto this premium video inventory, helping advertisers serve personalized and relevant viewing experiences to the right audiences while driving ROI. It isnt just about lower-funnel conversions; its increasingly capturing brand budgets.

Media 57

Media Retail Education ROI 57

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech Series

SEPTEMBER 8, 2022

Co-hosted by DISCO’s Andrew Shimek and Kristin Zmrhal and produced in partnership with ALM, Just Hearsay features entertaining and illuminating conversations showcasing methods for improving the practice of law with technology – and having fun along the way. ” Marketing Technology News: MarTech Interview With Jamal Miller, Sr.

Conversion 85

Conversion Machine Learning Healthcare MarTech 85

Ad Rants

JULY 3, 2024

Just picture a brand voice that is so compelling and visuals that are so attractive that the audience has to keep returning for more. You must find one that matches your target audience's expectations and likes. Creating high-quality, informative content that responds to your audience's needs and interests is crucial.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. Focus on clarity and usability to help your audience achieve their goals. ” These are crucial moments for driving conversions. .

Conversion 64

Conversion Conversion Rate Click Through Rate A/B Testing 64

Martech

JULY 22, 2024

Demographic Segmentation: This approach involves dividing customers based on demographic factors such as age, gender, income, education, occupation, or marital status. By understanding the demographics of your audience, you can tailor your email content to resonate with their specific needs and interests.

MarTech 107

MarTech Marketing Education Conversion 107