Audience Conversion Information Technology 
Martech
FEBRUARY 20, 2025
Thats in stark contrast to the vendors selling them, who say it will be too late for businesses to wait for all of the technologys kinks to be ironed out. To be clear, this is a poll of people at The WSJ CIO Network Summit, which attracts the countrys top information-technology leaders. Not exactly a representative group.
Digiday
OCTOBER 20, 2022
Increasingly, as the research notes, marketers have found a solution in acquiring help from freelancers and content marketplaces that generate content in their respective fields, whether that’s in real estate or information technology or other topics.
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Martech
SEPTEMBER 28, 2021
Nearly as many marketers also say that they struggle to understand how much of their addressable audience is active and reachable online. Identity resolution platforms support marketing processes around targeting, measurement and personalization for both known and anonymous audiences across digital and offline channels.
Lemonads
MAY 16, 2021
In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Many ad tech platforms rely on cookies and similar tools to collect user information. This creates logistical challenges that increase expenses as traffic and conversion volumes grow.
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