Martech

JUNE 6, 2024

Here are this week’s AI-powered martech releases, enhancements and upgrades. Through a conversational AI chat experience, Wix Users describe the intent of the app via chat and the builder creates a professional, unique and customizable application. The post AI-powered martech news and releases: June 6 appeared first on MarTech.

MarTech 91

MarTech Conversion Audience Media 91

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Experian’s Contextually-Indexed Audiences is a privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting. The post AI-powered martech news and releases: October 3 appeared first on MarTech.

MarTech 64

MarTech Ad Inventory Ad Space Conversion 64

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses artificial intelligence to optimize marketing messaging.

MarTech 96

MarTech Machine Learning Conversion Rate Conversion 96

Martech Series

OCTOBER 25, 2022

Alida, a leader in experience management, delivered its Fall 2022 product release, bringing to market new technology innovations on its market-leading Total Experience Management (TXM) platform, including a new Conversational Surveys product. Marketing Technology News: MarTech Interview With Rémy Claret, CMO and Co-founder at Odaseva.

Conversion 88

Conversion Communications MarTech Audience 88

Martech

MAY 16, 2024

Now here are this week’s AI-powered martech features, launches and releases. Button’s Conversion Tuning technology optimizes the monetization of existing affiliate traffic from Amazon through AI, intentional and explicit routing, and deep-linking techniques. Email: Business email address Sign up now Processing.

MarTech 100

MarTech Conversion Affiliates Audience 100

Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Email: Business email address Sign me up! Processing.

MarTech 90

MarTech Conversion Affiliates SEO 90

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 119

Conversion Marketing Conversion Rate Audience 119

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. It is the audience and how that audience engages with the messaging.

Conversion 123

Conversion Marketing Audience SEO 123

Martech

DECEMBER 21, 2023

The platform uses AI to analyze the picture and write a creative brief that matches the brand, style and audience for the picture. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution. Zeotap ’s AdaTM is a conversational AI solution added to the company’s customer data solution.

MarTech 109

MarTech Audience Conversion Marketing 109

Martech

OCTOBER 19, 2023

And now, here’s this week’s slew of new releases: Seedtag’s Contextual Audiences allows advertisers to target users based on their interests without relying on personal data. Invoca’s Signal AI Studio helps businesses create custom AI models that automatically unlock breakthrough insights from phone conversations. Get MarTech!

MarTech 106

MarTech Audience Conversion Marketing 106

Martech

MAY 2, 2024

Now, here are this week’s AI-powered martech releases, features and upgrades. StreamAlive added GenAI capabilities to its live audience engagement platform. Functions include generating polls and open-ended questions that presenters can use as prompts and conversation starters. corporate employees, students, etc.).

MarTech 96

MarTech Retargeting Audience Impressions 96

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. Click here to view more MarTech webinars. The post 7 ways to maximize landing page conversions appeared first on MarTech.

Conversion 78

Conversion Conversion Rate ROI MarTech 78

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 102

Conversion Marketing Communications Retargeting 102

Martech

MARCH 21, 2024

Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice.

Conversion 80

Conversion MarTech Audience Marketing 80

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 95

Conversion Machine Learning A/B Testing Conversion Rate 95

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Sago’s Query AI lets researchers have a direct conversation with their qualitative data. The post AI-powered martech news and releases: October 17 appeared first on MarTech. Processing.

MarTech 64

MarTech A/B Testing Conversion Education 64

Martech

JANUARY 18, 2024

Here are this week’s AI-powered martech releases: Generaitiv creates AI image generator bots customized for digital communities. This helps brands create personalized and recognizable video content that appeals to their audience. Typeform’s Formless creates conversational forms that can ask and answer questions. Get MarTech!

MarTech 97

MarTech Affiliates Brand Awareness Retail 97

Martech

JUNE 13, 2024

Here’s this week’s AI-powered martech releases, upgrades and features — all of which make more sense than adding AI to a toothbrush. Performance IQ is a set of analytics and reporting tools for creative asset effectiveness, audience trends and engagement metrics. MNTN’s MNTN Matched is a keyword-based audience builder for CTV.

MarTech 92

MarTech SEO Retail Audience 92

Martech

DECEMBER 7, 2023

Now, this week’s AI-powered martech releases: Yahoo Advertising’s Yahoo Blueprint is a central AI suite for optimizing campaign performance. It offers data visualizations, bidding & forecasting precision, audience insights, predictive audiences, and customer value optimization. 7 appeared first on MarTech.

MarTech 97

MarTech Conversion Audience Marketing 97

Martech

OCTOBER 14, 2024

It seems like a no-brainer solution, but companies that do this consistently are actively excluding specific audiences from being able to interact with the message — to view it, to act on it, to convert and provide value from it. ” As I said in an earlier MarTech article, image-only emails can get you sent to email jail.

Audience 98

Audience Impressions MarTech eCommerce 98

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 89

Audience Brand Awareness Marketing Conversion 89

Martech

SEPTEMBER 4, 2024

Dig deeper: AI in marketing: Examples to help your team today The prompts The journey started with a conversation: I want you to build me a CDP customer data platform simulator. It wanted me to define audience/user data, data inputs and sources, segmentation and more. We will create fake user data. Processing.

MarTech 112

MarTech Marketing Healthcare Finance 112

Martech

SEPTEMBER 28, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Kognitiv ’s Kognitiv Ignite is AI-native, outcome-based, one-to-one personalization software. Get MarTech! The post This week’s roundup of AI-powered martech releases appeared first on MarTech.

MarTech 108

MarTech Audience Conversion Marketing 108

Martech

OCTOBER 26, 2023

Now, here are this week’s AI-powered martech releases: Survey Monkey’s Build with AI is a new capability in the Survey Monkey Genius portfolio of AI features. Scorpion ‘s Connect with AI Chat provides local services businesses with their own specialized natural language conversational AI chatbot. Read more here.

MarTech 101

MarTech SEO Audience Conversion 101

Martech

FEBRUARY 8, 2024

And martech was about to turn the world on its head. SiriusDecisions, the analyst firm now part of Forrester, had entered the conversation, pioneering the marketing funnel that became a staple of B2B marketing for the next 15 years. Martech promised: Scale. In a way that is audience vs. sales-centric? It was empowering.

MarTech 109

MarTech Marketing SEO CPC 109

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 84

Audience Impressions Marketing Conversion 84

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 99

ROI MarTech Conversion Rate Marketing 99

Martech

FEBRUARY 1, 2024

Now, this week’s AI-powered marketing technology releases: Echo AI’s Conversation Actions allows real-time, automated actions in response to customer conversations, such as triggering a promotion campaign or updating a CRM record. The post AI-powered martech releases and news: Feb. 1 appeared first on MarTech.

MarTech 96

MarTech Machine Learning Conversion Media 96

Martech

MAY 21, 2024

There is a growing need to complement this approach with more dynamic and conversational approaches. for conversations In the above example, a conversation might have sussed out the nuance to save the campaign. The question remains: how do marketers make room for these important conversations when everyone is pressed for time?

Conversion 79

Conversion Marketing A/B Testing Electronics 79

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. Processing.

MarTech 62

MarTech Conversion Fashion Retail 62

Martech Series

JUNE 8, 2022

More than 30 million brands, businesses, artists, publishers and agencies can now embed typeforms directly within Linktree to grow and engage their audiences. Brands will now be able to engage their social media audiences with Typeform’s no-code conversational solutions without redirecting their audiences away from their Linktree ecosystem.

Conversion 92

Conversion Audience Media MarTech 92

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. These features complement Kevel’s existing AI Audience segmentation and decision-making tools. Users can record personalized audio with different accents or choose an avatar that reflects the target audience.

MarTech 70

MarTech SEO Machine Learning Audience 70

Martech

APRIL 22, 2024

If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad audience, you’re leaving revenue on the table. The key to unlocking more marketing-driven revenue is adopting an audience-based planning approach.

Audience 113

Audience Marketing Conversion Communications 113

Martech

JUNE 5, 2024

Use case example: AI for audience segmentation Let’s consider the use case of AI for audience segmentation. For instance, an ecommerce company might use AI to segment its audience into categories like “bargain hunters,” “loyal customers,” and “impulse buyers.”

MarTech 97

MarTech Communications Machine Learning Conversion Rate 97

Martech Series

NOVEMBER 1, 2022

Automatically Prepares Customers with Yearlong Runway to Normalize Cookieless Conversion Tracking. Basis Technologies , a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, enabled cookieless conversion attribution for its customers.

Conversion 81

Conversion Advertising Cookies Ad Server 81

Martech Series

SEPTEMBER 16, 2022

Conversational AI platform receives differentiated rating in product vision and use cases criteria in report by Independent Research Firm. Forrester’s New Wave report evaluates emerging technologies and helps B2B marketers to select the right partner for their conversation automation solution needs.

Conversion 86

Conversion Machine Learning MarTech Audience 86

Martech Series

DECEMBER 7, 2022

Eighty-five percent of B2B companies that conduct demand generation campaigns also leverage chatbots or conversational marketing agents to support those campaigns — to great success in most cases. Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace.

Conversion 96

Conversion Conversion Rate Marketing Education 96