Martech

SEPTEMBER 12, 2024

Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences. Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Email: Business email address Sign me up! Processing.

MarTech 110

MarTech Conversion Affiliates SEO 110

Martech

AUGUST 8, 2024

CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. Understanding this principle and how it applies to martech management will better equip you to identify the tools and strategies driving your marketing success.

ROI 117

ROI MarTech Conversion Rate Marketing 117

Martech

OCTOBER 31, 2024

Here is this week’s AI-powered martech news and releases: Jasper expanded its AI offerings with the AI App Library, a collection of over 80 marketing AI applications and Marketing Workflow Automation, which enables automated, AI-powered workflows for enterprise customers. 60% said AI is hurting brands’ trustworthiness (Salesforce).

MarTech 110

MarTech Audience Marketing Conversion 110

Martech

JULY 18, 2024

Now, here are this week’s AI-powered martech releases: SugarCRM added generative AI features to enhance customer intelligence and boost productivity for sales and service teams. Omilia’s Pathfinder is designed to reduce conversational AI deployment times. It uses artificial intelligence to optimize marketing messaging.

MarTech 111

MarTech Machine Learning Conversion Rate Conversion 111

Martech

JANUARY 9, 2025

Now heres this weeks roundup of AI-powered martech releases: Amazon Ads announced a new capability within Amazon Marketing Cloud (AMC). This new feature allows advertisers to generate SQL queries for their desired audience using natural language. The platform combines first-party audiences with creative and media in a single workflow.

MarTech 111

MarTech CPM Banner Retail 111

Martech

OCTOBER 29, 2024

It can provide real-time insights and more accurate data on audience engagement, enabling marketers to make more informed decisions that drive better results. For planning purposes, AI can automatically feed relevant audience, creative, media and market insights into a brief with much more predictive power. You can download it here.

Audience 112

Audience Brand Awareness Marketing Conversion 112

Martech

JULY 11, 2024

Now, here are this week’s AI-powered martech releases, updates and integrations. These features complement Kevel’s existing AI Audience segmentation and decision-making tools. Users can record personalized audio with different accents or choose an avatar that reflects the target audience.

MarTech 88

MarTech SEO Machine Learning Audience 88

Martech

AUGUST 21, 2024

These enhancements offer a range of improvements, from deeper audience insights and better organizational tools, to extensive branding possibilities, ensuring a more impactful and cohesive webinar experience. Why it matters: The Adobe Connect Engagement Dashboard is crucial for understanding webinar audience behavior.

Audience 107

Audience Impressions Marketing Conversion 107

Chief Martech

SEPTEMBER 2, 2024

Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! Take any activity marketers or sales reps spend time doing — creating content, writing emails, calling prospects, answering buyer questions, researching new accounts or audience segments, etc. —

MarTech 100

MarTech Pop-Up Conversion Rate Marketing 100

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. The post AI-powered martech news and releases: February 20 appeared first on MarTech. Email: Business email address Sign me up!

MarTech 77

MarTech Demand Side Platform Machine Learning Conversion Rate 77

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. Semrush is MarTech’s parent company.) The platform applies AI and big data to optimize audience engagement and prevent fraud. Akeneo introduced updates to its Product Cloud platform.

MarTech 92

MarTech SEO Conversion Retail 92

Martech

JANUARY 16, 2025

Heres this weeks roundup of AI-powered martech releases: Quad/Graphics introduced At-Home Connect, a direct mail platform that combines the convenience of email with the impact of print marketing. This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. Processing.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111

Martech

DECEMBER 19, 2024

Now, here are this week’s AI-powered martech news and releases. ” This technology analyzes consumer data to create psychographic profiles, enabling businesses to understand better and target their audiences. The post AI-powered martech news and releases: December 19 appeared first on MarTech. Processing.

MarTech 98

MarTech Communications Conversion Marketing 98

Martech

OCTOBER 3, 2024

Here are this week’s AI-powered martech news and releases. Experian’s Contextually-Indexed Audiences is a privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting. The post AI-powered martech news and releases: October 3 appeared first on MarTech.

MarTech 66

MarTech Ad Inventory Ad Space Conversion 66

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 121

Advertising ROI CPA Conversion 121

Martech

JULY 26, 2024

Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Marketing 125

Marketing SEO Retargeting Conversion 125

Martech

AUGUST 12, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. See more about how marketers are using MarTechBot here. Here’s something somebody asked me!

Conversion Rate 110

Conversion Rate A/B Testing Conversion Click Through Rate 110

Martech

AUGUST 5, 2024

This live panel discussion will explore strategies to maximize content impact, increase audience engagement, drive conversions, and boost brand awareness. The post Future-proof your content strategy appeared first on MarTech. Attendees will gain invaluable insights to future-proof their content strategy. Don’t miss it!

Brand Awareness 113

Brand Awareness Conversion MarTech Audience 113

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. It’s hard to gain mindshare with audiences. Processing.

Conversion 132

Conversion Audience Marketing MarTech 132

Martech

SEPTEMBER 27, 2024

High ROAS often comes from targeting existing customers or high-intent audiences, which is effective but overlooks the long-term brand-building needed for lasting growth. These interactions are crucial for nurturing future conversions but often do not immediately translate into sales. For instance, when iOS 14.5 Processing.

Media 121

Media Advertising Conversion Rate Machine Learning 121

Martech

AUGUST 26, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. It provides valuable insights into visitor demographics, engagement, and conversion paths.

Conversion Rate 112

Conversion Rate MarTech Conversion Marketing 112

Martech

OCTOBER 17, 2024

The AI pals are “fueled with emotional intelligence; bringing real empathy and understanding to every conversation. Sago’s Query AI lets researchers have a direct conversation with their qualitative data. The post AI-powered martech news and releases: October 17 appeared first on MarTech. Processing.

MarTech 66

MarTech A/B Testing Conversion Education 66

Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. Personalized engagement : Using tailored messaging addresses specific challenges, increasing the likelihood of conversion. They also reveal shifts in market demand and highlight key topics in conversations with target accounts.

Marketing 113

Marketing Conversion Rate Conversion Click Through Rate 113

Martech

JULY 10, 2024

In both cases, brand-new technology caught on like wildfire, affording marketers the opportunity to reach audiences in new ways. During the social era’s boom, these clients insisted on seeing a direct sale or a direct conversion to find value in social media campaigns. Sentiment analysis of conversations with PIA.

Marketing 126

Marketing ROI MarTech Conversion 126

Martech

SEPTEMBER 19, 2024

And now, here are this week’s AI-powered martech releases. AI Assistant Content Accelerator in Adobe Journey Optimizer generates on-brand marketing assets for channels including email, SMS and more, optimized for certain target audiences based on language, tone and content type. I look forward to putting them both to the test.

MarTech 59

MarTech Audience Communications Conversion 59

Martech

SEPTEMBER 26, 2024

Here are this week’s AI-powered martech releases. SuperAwesome’s Awesome Intelligence is an audience data and recommendation platform for the under-18 market. Supernormal’s Voice Agents is a platform for creating custom conversational AI assistants that integrate directly into your workflow. Processing.

MarTech 64

MarTech Conversion Fashion Retail 64

Martech

JANUARY 13, 2025

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. This can drive immediate engagement and conversions.

Click Through Rate 105

Click Through Rate Conversion Rate Impressions Communications 105

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S. Processing.

Retail 110

Retail Media Retargeting Audience 110

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 114

Advertising Marketing Conversion Rate Audience 114

Martech

JULY 25, 2024

By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions. Make sure to approach these techniques with integrity, maintaining the necessary transparency and trust with your audience to achieve sustainable success.

MarTech 121

MarTech Audience Marketing Conversion 121

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The role of a martech COE in driving strategic alignment Every organization is different.

MarTech 62

MarTech A/B Testing Marketing Conversion Rate 62

Martech

MARCH 10, 2025

“AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference. This system helps prioritize sales efforts, target key accounts and improve conversion rates. Human touch: Use conversational and relatable language, injecting personality into communications.

Conversion Rate 107

Conversion Rate Click Through Rate A/B Testing Conversion 107

Martech

DECEMBER 3, 2024

It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Valued for being reliable and easy to measure, these legacy channels were key drivers for brand awareness and conversions. This left emerging channels underfunded, despite their highly engaged audiences.

Media 121

Media Impressions Audience Conversion 121

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. “Deprecation of cookies is inevitably going to happen; how it happens might be different to the last conversation that we had.” Google finally broke the stalemate.

Cookies 112

Cookies Conversion Education Impressions 112

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This contributes to the perception that devices and apps monitor consumers offline audio conversations. Email: Business email address Sign me up! Processing.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. CPMs go up, CTRs drop and conversions stall. Use raw, authentic content that matches what your audience already engages with. Different formats work for different audiences. Gen Z users lose focus on ads in just 1.3

Conversion 81

Conversion Retargeting Audience Click Through Rate 81