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AI agents will infiltrate your martech stack

Martech

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What does this mean for marketers and marketing operations professionals who lead the martech orchestra today?

MarTech 113
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HubSpot to acquire conversational intelligence platform Frame AI

Martech

Today, HubSpot announced an agreement to acquire Frame AI, an AI-powered conversational intelligence company. Frame AIs conversational intelligence allows marketers to pull insights from unstructured data in emails, calls, meetings and other communications. Upon its completion, Frame AI will become a wholly owned subsidiary of HubSpot.

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AI-powered martech releases and news: November 21

Martech

” the small robot said, starting the conversation. Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. Additionally, Smart Categories help marketers identify key conversation themes related to their brand.

MarTech 108
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AI-powered martech news and releases: December 5

Martech

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

MarTech 112
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AI-powered martech news and releases: October 24

Martech

Here are this week’s AI-powered martech news and releases. Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. This partnership aims to help advertisers reach new audiences and improve campaign performance during the holiday season.

MarTech 119
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AI-powered martech news and releases: July 25

Martech

Anyway, here are this week’s AI-powered martech releases etc.: Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Processing.

MarTech 108
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Why 2025 is the year for martech optimization, not expansion

Martech

Here’s how to make 2025 the year of smart, strategic martech decisions. Why conservative budgeting makes sense for martech in 2025 Is your technology budget frozen or reduced for next year? 2025 is not the time to spend heavily on traditional martech, especially costly platforms like marketing automation, email, or CDPs.

MarTech 108