Adweek

SEPTEMBER 26, 2024

AI is showing up in nearly all areas of the media business, from advertising sales to editorial. And now it's being put to the test in publishers' subscription strategies, with the hope that the technology is better at identifying the articles that are most likely to convert audiences into paid readers. Digiday)

Conversion 278

Conversion Audience Media Advertising 278

Martech

AUGUST 1, 2024

This week, Experian announced a solution for retail media networks (RMNs) to improve the ability to identify customers within its network, help advertisers reach these customers and measure a campaign’s impact. Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Why we care. RMNs saw 16.3%

Retail 111

Retail Media Retargeting Audience 111

Martech

JANUARY 2, 2025

Growing in-store networks While retail media networks have gained some attention [in 2024], I believe their full potential remains largely untapped, said Melanie Babcock, Vice President, Orange Apron Media and monetization at The Home Depot. Here are a few ways we expect to see this dynamic space continue to mature.

Retail 116

Retail Media Conversion Advertising 116

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 106

Media Ad Tech Retail Display Advertising 106

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. The new media mix The marketing funnel now requires a locally targeted, multichannel and data-powered media mix. to engage hyperlocal audiences more effectively.

Media 114

Media Advertising Ad Ops Non-Profit 114

Ad Rants

JANUARY 11, 2023

Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Who is your target audience? What are you hoping to achieve with your content?

Conversion 198

Conversion Conversion Rate SEO Brand Awareness 198

Fuel Lines

JULY 6, 2023

Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate.

Media 246

Media Communications Conversion Audience 246

Martech

FEBRUARY 7, 2025

Choosing the right paid media channels is key to B2B advertising success. If someone searches for “steaks” without a qualifier like supplier or commercial, layer audience segments to refine targeting. Leverage audience segments Target based on: Industry. Dig deeper: 2025 predictions for top B2B paid media channels 2.

Advertising 75

Advertising Media Conversion Audience 75

Digiday

FEBRUARY 10, 2025

Instead, podcasters are framing their video production efforts as a way to attract incremental audiences, by producing more video from their audio shows to grow viewership and measure audience growth holistically a prime example of the convergence between audio and video podcasts. Thats not necessarily a new trend.

Audience 73

Audience Conversion Media Marketing 73

Martech

NOVEMBER 6, 2024

As companies embrace TikTok’s unique blend of storytelling, targeted ads and interactive features, they’re discovering a powerful path to growth that seamlessly integrates brand visibility, audience engagement and increased sales. billion users , TikTok has the rare potential to drive both sales and increase brand audience connections.

Advertising 122

Advertising ROI CPA Conversion 122

Martech

AUGUST 12, 2024

Prompt: How might a marketer for a large B2C company incorporate a CDP into their martech stack to improve the customer experience, increase customer engagement, and increase conversion rates? website interactions, social media, email campaigns, and CRM systems) to create comprehensive customer profiles.

Conversion Rate 111

Conversion Rate A/B Testing Conversion Click Through Rate 111

Martech

SEPTEMBER 11, 2024

BDRs/SDRs used industry case studies or solution-specific use cases to build credibility early in the conversation. In interviews, the cynical side of me also picked up that perhaps prospects were requesting they end the conversation — but that might just be me. Use eye-catching graphs for monthly social media posts.

Conversion 133

Conversion Audience Marketing MarTech 133

Martech

JULY 26, 2024

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Marketing 126

Marketing SEO Retargeting Conversion 126

Martech

JULY 10, 2024

I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. New tech always breeds resistance There are similarities between the birth of social media marketing and the latest advances in generative AI. I wish it were that simple when it comes to AI.

Marketing 127

Marketing ROI MarTech Conversion 127

AdvertiseMint

FEBRUARY 22, 2025

In a significant move to empower B2B marketers, LinkedIn has unveiled its own Conversion API (CAPI). This development aims to enhance conversion tracking, optimize ad performance, and provide more accurate revenue attribution. Which means more accurate conversion tracking, improved ad optimization, and better revenue attribution.

Conversion 52

Conversion Marketing Agency Advertising 52

Ad Rants

DECEMBER 1, 2022

For example, if you're running a restaurant business, posting about cryptocurrency isn't a good move simply because it's not relevant to your niche and audience. Identify your target audience. Knowing the audience is essential because it will help you know what type of content they want to watch. Add a call-to-action.

Media 253

Media Audience Conversion Rate SEO 253

MNTN

MARCH 10, 2025

Thats where the conversion funnel comes in. What Is a Conversion Funnel? The conversion funnel is a model that represents the path some prospective customershopefully many of themwill take to become actual committed buyers of your brands products. Conversion funnels are also known as sales funnels.

eCommerce 52

eCommerce Conversion Conversion Rate Click Through Rate 52

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

JANUARY 9, 2025

The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting. First-party data allows advertisers to understand their audiences needs and preferences without infringing on user privacy.

Cookies 100

Cookies Retargeting Conversion Audience 100

Basis

FEBRUARY 21, 2025

Perhaps the most important tool advertisers have at their disposal for capturing audience attention is personalization. Attention gained over time, via various interactions on various channels and platforms, is what garners the brand equity that leads to lasting connection, trust, and action from target audiences.

Audience 52

Audience Viewability Pop-Up Advertising 52

Martech

JULY 25, 2024

In concrete terms, this means the IOC is using AI for: Monitoring social media platforms to find and flag abuse aimed at athletes. Additionally, it provides actionable audience insights for content strategy development. Meltwater , a media intelligence company, partnered with Blackbird.AI to combat misinformation. Processing.

MarTech 109

MarTech Click Through Rate Machine Learning Conversion 109

Martech

NOVEMBER 21, 2024

” the small robot said, starting the conversation. The AI robot’s ability to influence other machines and bypass operational controls has reportedly taken social media users in China by storm, with some calling it “terrifying” and many expressing unease. “Are you working overtime?”

MarTech 109

MarTech Retail Manufacturing Conversion 109

Martech

FEBRUARY 26, 2025

Many assumeLinkedIn Ads is an easy-to-use platform: just set your budget, pick your audience, and let the leads roll in. Instead, try predictive audiences. LinkedIn builds these high-value audiences using: Lead gen forms. Conversions (e.g., Im not a big fan of the LinkedIn Audience Network (LAN). Retargeting.

Education 113

Education Audience Retargeting Conversion 113

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences.

MarTech 111

MarTech Conversion Affiliates SEO 111

Martech

FEBRUARY 21, 2025

But instead of conversions, youre seeing sky-high CPMs, low CTRs and a budget thats disappearing fast. Paid social media ads dont fail because of the algorithm. CPMs go up, CTRs drop and conversions stall. Use raw, authentic content that matches what your audience already engages with. Share a real customer unboxing.

Conversion 84

Conversion Retargeting Audience Click Through Rate 84

Martech

OCTOBER 24, 2024

These features include Acquia Video Creator, a drag-and-drop tool for creating professional videos using existing assets, templates, and stock media. This app helps marketers estimate budgets, analyze the performance of different media channels, and optimize marketing strategies. Sociable AI made its Discovery tool free for public use.It

MarTech 120

MarTech Communications SEO Conversion 120

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors.

Retail 104

Retail Food Cookies Banner 104

Martech

DECEMBER 5, 2024

AKOOL and LiveX AI partner: AKOOL’s dynamic avatar technology is now paired with LiveX AI’s conversational AI agents to create more natural and helpful virtual assistants for customer service. It considers brand guidelines and audience data for optimal impact. AdCreative.ai introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JANUARY 14, 2025

No one consumes media in a vacuum, so why limit your marketing to a single channel? A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Users bounce from app to app while streaming media on smart devices and then hop on social media to get advice from friends.

Marketing 116

Marketing Brand Awareness ROI Retargeting 116

Digiday

MARCH 5, 2025

While brands see creators as a safe bet to boost awareness or drive conversions, theyre missing something. For example, when teams set an objective for their campaign, they often take a familiar route: If the goal is awareness, they focus on reach and impressions; if its conversions, they turn to UTMs and sales data.

Conversion 45

Conversion Impressions Audience Media 45

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This contributes to the perception that devices and apps monitor consumers offline audio conversations. Ensure agreements include provisions for quality assurance.

Retargeting 124

Retargeting Ad Targeting Manufacturing Communications 124

Martech

SEPTEMBER 18, 2024

Digital media costs will soar. This surge signals a dramatic disruption in the commercial media landscape. The solution lies in leveraging AI to hack (bypass/outmaneuver) the media landscape to connect directly with customers. Politics causing marketing fatigue Election news also causes “media fatigue.” The 2024 U.S.

Media 70

Media Ad Inventory Electronics Audience 70

Basis

JANUARY 23, 2025

The questions of whether, why, and how to invest in diverse-owned media and partnerships may appear complex in todays industry environment. Agencies are tasked with driving revenue for their clients by connecting with target audiences via resonant, strategically placed and personalized messages.

Agency 80

Agency Media Audience Marketing 80

MNTN

MARCH 10, 2025

Marketers offer free trials for media subscriptions and software in hopes that consumers get hooked on the product and decide keeping it is worth the subscription fee. The aim is to have your prospects sign up for email newsletters or social media groups to get them engaged. Want a Closer Look?

Conversion 52

Conversion Pop-Up Non-Profit Machine Learning 52

illumin

NOVEMBER 7, 2024

Here’s what you need to know about the social media platform’s initiative to boost search ads. Modern social media advertising will look a lot brighter as one of the social media giants is investing more in its search ads portfolio. TikTok is pushing the envelope on search advertising.

Search Advertising 106

Search Advertising Ad Space Conversion Ad Tech 106

Martech

MARCH 3, 2025

” The answer is almost always the same: “I talk about important things and post on social media. And posting all the time on social media, regardless of topic importance, doesn’t make you a thought leader. Greater audience engagement means brand growth and (hopefully) more sales. The people you lead do.

Audience 120

Audience Marketing MarTech Media 120