illumin

DECEMBER 9, 2024

Retail media is evolving. Heres what you need to understand the power of retail media advertising in 2025. In the US, ad spending for retail media was predicted to grow 26% in 2024 vastly outpacing the 12.6% So, what is retail media, why is it growing at such a high rate, and how can you leverage it for your brand?

Retail 52

Retail Media Advertising Viewability 52

PubMatic

NOVEMBER 13, 2024

Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem.

Media 106

Media Ad Tech Retail Display Advertising 106

Ad Monsters

DECEMBER 5, 2024

The holiday season is a crucial time for retailers and advertisers, with the 2024 season expected to see a 9.5% Mobile gaming, for instance, presents a unique opportunity for advertisers to reach a broad audience across all demographics, ages and groups. increase in online sales compared to 2023 , reaching $271.58

Real Estate 97

Real Estate Retail Audience Conversion 97

Clearcode

DECEMBER 2, 2024

Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising.

Retail 52

Retail Media CPM Conversion 52

Martech

JANUARY 9, 2025

This new feature allows advertisers to generate SQL queries for their desired audience using natural language. This eliminates the need to write code, significantly reducing the time required to develop audience queries. Cordial s Cordial Edge uses multimodal AI to generate personalized marketing models for individual retail brands.

MarTech 111

MarTech CPM Banner Retail 111

Martech

JULY 25, 2024

Additionally, it provides actionable audience insights for content strategy development. Their AI personalizes content based on brand guidelines and audience data, aiming to improve customer experiences and conversions. Mobile Insight , a retail solutions company, launched VIBA AI, an AI-powered conversational sales platform.

MarTech 108

MarTech Click Through Rate Machine Learning Conversion 108

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. Additionally, advancements in AI are taking contextual targeting to new heights.

Advertising 102

Advertising Retail Cookies Video Ads 102

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. This contributes to the perception that devices and apps monitor consumers offline audio conversations. Email: Business email address Sign me up! Processing.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Martech

JULY 11, 2024

Kai includes two new features: Forecast, which uses machine learning to predict ad performance, and Custom Relevancy, which allows retailers to integrate their own AI models for targeted advertising. These features complement Kevel’s existing AI Audience segmentation and decision-making tools.

MarTech 97

MarTech SEO Machine Learning Audience 97

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market.

Retail 105

Retail Media CPM CPC 105

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Ad Monsters

JUNE 27, 2024

If you’re a retailer looking to maximize shopper engagement and campaign efficacy, Paul Brenner, SVP of Retail Media & Partnerships at Vibenomics, emphasizes leveraging advanced targeting and in-store technology. Brenner tapped into Vibenomics’ tailored approach to retail media to shape his insights for the Playbook.

Retail 111

Retail Media Control Group Conversion 111

Martech

NOVEMBER 4, 2024

As consumers become more informed and demanding, brands bypass traditional retail channels to meet their needs directly. Even the smallest friction in a buyer’s journey can hurt conversion or drive customers to competitors. Retailer audiences offer valuable data for acquiring new customers.

Marketing 115

Marketing Machine Learning Retail Manufacturing 115

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. For brick-and-mortar retailers, improved AI and automation will help fill the gaps so they aren’t neglecting valuable online feedback and queries from customers.

eCommerce 117

eCommerce Retail Electronics Conversion 117

Clearcode

NOVEMBER 6, 2023

This transformation is especially visible in the captivating realm of retail media. In this blog post, you will learn about the opportunities for retailers and advertisers in the retail media space, as well as the challenges related to using AdTech within the retail landscape.

Retail 102

Retail Media Advertising Manufacturing 102

Ad Rants

DECEMBER 13, 2023

The safety shoe industry is no exception, as more businesses navigate the online marketplace to reach a broader audience. Elevating Safety Shoe Retail Through SEO and Innovative Marketing Strategies One standout player is making significant strides in the competitive landscape of online safety shoe retail: Safety Kicks.

SEO 248

SEO Retail Audience Fashion 248

Martech

OCTOBER 4, 2024

Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub will enable the testing of campaigns against specific audiences like new buyers or re-activated buyers. Processing.

A/B Testing 66

A/B Testing Pop-Up Conversion Rate Retail 66

illumin

JANUARY 9, 2024

As an integral part of a full-funnel marketing experience, retail media aims to target consumers at or near the place of purchase, encouraging conversion. Before marketers can take full advantage of retail media’s recent growth, they first need to understand what it is and why it works. What is retail media?

Retail 106

Retail Media Entertainment Audience 106

Martech

OCTOBER 14, 2024

In June 2024, Tractor Supply, a rural lifestyle retailer, faced significant backlash from conservative activists over its DEI policies, including LGBTQIA+ events and diversity-focused hiring practices. For example, many marketers believe they understand their audience based on surface-level demographic data or trending consumer insights.

Audience 123

Audience eCommerce Marketing Education 123

illumin

JULY 25, 2024

They are great for reaching geo or venue-targeted audiences using highly visual creatives. It is also sometimes a form of programmatic advertising that utilizes digital displays placed in high-traffic areas to reach a wide audience. This suggests that DOOH advertising can lead to higher audience engagement and return on investment.

Advertising 96

Advertising Geo targeting Audience Pop-Up 96

Ad Monsters

JANUARY 25, 2023

2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. Retailers bring a unique solution to the digital industry: trusted consumer relationships. But retailers can’t act alone. Retail media will play a key part in the conversation between publishers and brands.

Retail 98

Retail eCommerce Media Audience 98

Martech

FEBRUARY 28, 2024

Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. The brands that proactively provide the information their audiences seek will build long-term relationships grounded in trust. retail brands must be present, helpful and authentic online. How to shrink jeans.”

Retail 113

Retail Marketing Fashion Audience 113

Ad Monsters

FEBRUARY 20, 2025

RTBDAY25 brought in heavy hitters from eMarketer, Google, Dotdash Meredith, and top retail brands to lay out the next chapter in digital advertising. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish. in 2025, and the U.S.

eCommerce 59

eCommerce Retail Audience Brand Lift 59

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. Katie McAdams | Chief Marketing Officer, Basis : To April’s point, the term “brandformance” has been popping up in a lot of my conversations lately.

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

MARCH 6, 2025

Phoenix-3 renders full-face AI, Raven-0 processes visual information similarly to humans, and Sparrow-0 enables conversational turn-taking. The platform applies AI and big data to optimize audience engagement and prevent fraud. Jivox released an AI-powered creative compliance tool for retail media ads.

MarTech 100

MarTech SEO Conversion Retail 100

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. After all, with so many product categories falling under the retail umbrella, and significant variation within each category (size, color, material, etc.), The first is targeting.

Retail 88

Retail Advertising Cookies Marketing 88

illumin

FEBRUARY 19, 2025

In a saturated market, consumer attention is elusive, and finding the right audience poses a challenge. Leveraging new data and constant experimentation is critical to tap into new opportunities and reach audiences where they are. Continuously grow your email list Email marketing remains a steadfast way to grow your audience.

Marketing 92

Marketing A/B Testing Audience Conversion 92

Martech

OCTOBER 3, 2024

Dig deeper: How to build trust and loyalty in retail with reception marketing Fostering emotional connections It’s important to keep those emotional connections strong. Show commitment to social, environmental or ethical causes that resonate with your audience. It’s about trust, shared values and personalized experiences.

Communications 134

Communications Retail Media Marketing 134

TechCrunch Ads

JULY 6, 2022

While these factors are largely out of retailers’ control, we’re seeing a few emerging companies that have adapted by entrenching with existing customers and building their organic brand. The new retail challenge. The new retail challenge. retail sales in Q4 of 2021, down from 13.6% of total U.S. in the previous year.

Retail 90

Retail Non-Profit Conversion Rate Healthcare 90

Martech

SEPTEMBER 10, 2024

Overall digital ad spend continues to grow, and new channels, financial media and retail media networks are emerging. to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time.

Media 113

Media Advertising Ad Ops Non-Profit 113

Digiday

FEBRUARY 22, 2023

But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate conversions, as well as to combine entertainment with immersive content. The fashion brand then extended the livestream to Europe and North America.

Conversion 96

Conversion Agency Fashion Retail 96

Martech

DECEMBER 9, 2024

Engage your audience: Speak clearly and with enthusiasm. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a marketing manager for an outdoor apparel brand available direct-to-consumer and through boutique retailers. How will this boost sales?

MarTech 108

MarTech Retail Marketing Media 108

Martech

AUGUST 19, 2024

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. You can even incentivize conversions for free-trial users. He said the layoffs were because the company needed to switch focus from annual recurring revenue (ARR) to efficiency.

MarTech 115

MarTech ROI Marketing Communications 115

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

MNTN

SEPTEMBER 1, 2023

Gen Xers…are they even a part of the conversation at this point? But these days, with such a high volume of data-backed consumer insights readily available, it’s much easier to understand an audience group inside and out. Luxury retailer Neiman Marcus is also heavily taking consumer wants and behaviors into consideration.

Audience 98

Audience Retail Fashion Entertainment 98

Martech

JANUARY 16, 2025

This solution enables retail media networks to build and activate AI-enhanced custom audiences across various media channels. This allows businesses to manage TikTok messages and conversations from other popular channels on a single platform. introduced a new platform to streamline content workflows.

MarTech 111

MarTech Non-Profit eCommerce Machine Learning 111