Martech

JANUARY 14, 2025

Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey. A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Nurture relationships Dont ask your audience to do too much at once.

Marketing 117

Marketing Brand Awareness ROI Retargeting 117

Martech

DECEMBER 13, 2022

This is the first of a three part series on the ROI of personalization. Measuring personalization by audience performance means that we are measuring both individuals and groups of individuals and how they react to more tailored content, offers and journeys. Understanding the audience is key to personalization. Get MarTech!

ROI 104

ROI Audience Machine Learning Cookies 104

Martech

OCTOBER 2, 2024

An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. Higher conversion rates. Faster conversion rates. But these can include: Increased engagement rates.

Conversion Rate 93

Conversion Rate ROI Conversion eCommerce 93

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. launches video generation tool: This new tool uses AI to analyze product photos and user prompts to create video content tailored for conversions. AdCreative.ai introduces THINK1.Ai:

MarTech 114

MarTech Food Machine Learning SEO 114

Martech

DECEMBER 20, 2022

This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. In the first article in this series, we looked at measuring the performance of personalized experience by how customers reacted, whether individually or within audience segments. Get MarTech!

ROI 135

ROI Audience MarTech Communications 135

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. You can read the first part (audience measurements) here and the second part (content measurements) here. Most marketers have an opinion about how effective personalized experiences are in influencing engagement and conversions. Get MarTech! In your inbox.

ROI 134

ROI A/B Testing Audience eCommerce 134

Martech

DECEMBER 20, 2024

Because even well-intentioned content can miss the mark if it doesnt resonate with your audience. The truth is that your audience is bombarded with content every day. It doesnt clearly state the value The problem Audiences need to know whats in it for them beyond gaining knowledge. Why does this matter to the audience?”

Education 115

Education Audience Conversion Rate Conversion 115

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. Aligning these outcomes to favorable business outcomes lets marketers demonstrate they can improve ROI while providing a sustained reduction in carbon emissions.

ROI 122

ROI Machine Learning Marketing Audience 122

Martech

FEBRUARY 24, 2025

Examples of how marketers use R Customer segmentation: Marketers can use R to analyze customer data and segment audiences based on behavior, demographics or purchasing patterns. Increased ROI: By optimizing campaigns based on data analysis, marketers can achieve better returns on their marketing investments.

A/B Testing 119

A/B Testing Marketing Conversion Rate ROI 119

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Conversion 127

Conversion Marketing Conversion Rate Audience 127

Martech

OCTOBER 24, 2024

Allison Worldwide launched AIM, a tool that uses AI to monitor social media conversations and identify emerging trends relevant to businesses. The Effective Communication Score tracks metrics like correctness, efficiency, and inclusivity, while the ROI Report demonstrates the financial benefits of effective communication.

MarTech 122

MarTech Communications SEO Conversion 122

Martech

MARCH 30, 2023

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. It is the audience and how that audience engages with the messaging.

Conversion 130

Conversion Marketing Audience SEO 130

Martech

JULY 12, 2024

That is why investments and efforts to adapt should now focus on data collection processes enabling marketers to target the right audiences and drive ROI. Every brand and its customers are unique, so first-party data will continue to be critical in tailoring your marketing initiatives in ways that drive business impact and ROI.

ROI 103

ROI Conversion Marketing Education 103

Martech

JANUARY 22, 2025

A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors. 26x greater return than Foodpanda’s typical audience ROAS. “Their low cost per acquisition indicates that they found the right audience.”

Retail 105

Retail Food Cookies Banner 105

Martech

SEPTEMBER 26, 2023

By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. It lets you dive deep into audience insights, making your messages less general announcements and more personal chat, reaching them where they need it. Rake in the ROI Google Analytics.

ROI 117

ROI Marketing Pop-Up Audience 117

Martech

JUNE 7, 2023

But creating one that engages your audience and drives conversion is a challenge. To achieve higher conversion rates, it’s essential to elevate your page beyond aesthetics. The post 7 ways to maximize landing page conversions appeared first on MarTech. Building a landing page is easy. ” presented by iQuanti.

Conversion 97

Conversion Conversion Rate ROI MarTech 97

Single Grain

SEPTEMBER 8, 2023

In today’s rapidly evolving digital landscape, the question on every marketer’s mind is: “How do I measure my content marketing ROI?” your content marketing ROI. This approach aids in tracking conversions and understanding the touch points that matter most to your audience. Need help moving to GA4?

ROI 98

ROI A/B Testing Marketing SEO 98

Martech

JANUARY 31, 2023

Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience. Conversion optimization platform functionality typically includes: A/B and multivariate testing. Server-side experimentation.

Conversion 104

Conversion Machine Learning A/B Testing Conversion Rate 104

Martech

SEPTEMBER 6, 2024

Keep an eye out for entirely new ways of engaging audiences that are only possible with AI. Conversational marketing revolution Building on the AI agent trend, we’re seeing a shift toward more natural, conversational interactions between brands and consumers.

Conversion 127

Conversion Marketing Education ROI 127

Martech

SEPTEMBER 23, 2024

For example, the marketer will set predefined campaign goals and brand guidelines, then Agentforce Campaigns will help create an entire campaign, from generating a brief and identifying and developing target audience segments to generating the initial draft of emails and landing pages.

Marketing 103

Marketing ROI Conversion MarTech 103

Martech

NOVEMBER 21, 2023

conversions) can be retrofitted into the top-of-funnel activities to help marketers: Decrease costs of acquisition or conversion. We should have working knowledge of how this flow of data works and be involved in these conversations to better assess how this impacts both overall customer experience and their day-to-day activities.

Conversion 119

Conversion Marketing Communications Retargeting 119

Ad Rants

FEBRUARY 6, 2024

Incorporate dynamic content blocks and personalized recommendations to enhance engagement and drive conversions. Conduct audience research to understand your target demographic's pain points, interests, and informational needs. Craft tailored email content that resonates with each segment's interests and preferences.

Healthcare 226

Healthcare eCommerce Marketing ROI 226

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. With memory recall at the top of mind, it’s obvious that buyers should align brand messaging with publisher content in a format that resonates with their audience. Campaigns on LinkedIn are showing a 47% lift in ROI.”

Conversion 110

Conversion Marketing Video Ads ROI 110

MNTN

FEBRUARY 20, 2025

Through discovery calls and sales interactions, teams determine whether a lead is truly ready to enter the pipeline, ensuring that only high-value prospects move closer to conversion. In demand generation, ROI helps businesses determine which strategies deliver the highest return and justify future budget allocations.

CPL 71

CPL CPA ROI Conversion 71

The Ad Tech Blog

AUGUST 28, 2024

By leveraging insights from brain science, you can create more impactful and memorable ads that resonate with your audience. By understanding how emotions affect decision-making, marketers can create ads that resonate more deeply with their audience. This issue is often due to a lack of emotional engagement.

Advertising 162

Advertising Conversion Rate ROI Audience 162

Martech

JANUARY 22, 2025

After heavily emphasizing this mobile-first promotion, they focused on the local audience, using geo-fenced ads and email blasts targeting event attendees and the surrounding area. These tools help track ROI and create valuable first-party data for future marketing efforts. At each stop, Aeroflow’s experts answered questions.

Marketing 109

Marketing Finance ROI Media 109

Martech

DECEMBER 2, 2024

By dividing your audience into two groups — one that receives the marketing intervention (treatment group) and one that does not (control group) — you can directly compare the sales or conversions between the two groups. Sales funnel analysis: Examine conversion rates at different stages of your sales funnel.

A/B Testing 113

A/B Testing Control Group Marketing Conversion Rate 113

Martech

OCTOBER 31, 2024

That’s an audience that might well be susceptible to receiving mail from brands as long as it meets the right criteria. ” When Postie started out almost eight years ago, young audiences were all over mobile apps and Instagram — and TikTok was just getting started, he said. Highest conversion rate by decade: twenties.

Marketing 131

Marketing Retail Retargeting Conversion Rate 131

Martech

DECEMBER 12, 2024

Case in point, I spoke with Ricky Ray Butler , founder of Revmatics, an AI-powered ABM platform for optimizing B2C conversions. Its first product, Revmatics CRO, aims to boost ROI on media spending. As audience fragmentation increases, reaching and converting new customers has become more challenging and costly.

MarTech 109

MarTech Conversion Conversion Rate Marketing 109

Martech

OCTOBER 14, 2024

Monitor spending to ensure that marketing initiatives align with organizational goals and deliver a strong return on investment (ROI). Implement strategies that prioritize customer engagement and satisfaction, ensuring that your marketing efforts resonate with your target audience. Lead conversion rates. Marketo, Mailchimp).

Marketing 111

Marketing Click Through Rate Communications ROI 111

Martech

MAY 20, 2024

But here’s the kicker: the disconnect isn’t just with the audience — it’s a three-ring circus with a front-row seat for the marketing team. Ring 1: The audience disconnect Ring No. Executives, under pressure to deliver results for the next quarter, might crave quick wins and prioritize immediate ROI.

Audience 121

Audience Marketing ROI Manufacturing 121

Martech

OCTOBER 3, 2024

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Experian’s Contextually-Indexed Audiences is a privacy-safe solution that combines the precision of deterministic audience targeting with the flexibility of contextual targeting.

MarTech 68

MarTech Ad Inventory Ad Space Conversion 68

Martech

OCTOBER 23, 2024

Of the executives that do have a personalization strategy, they’re looking to three key categories to measure their ROI: Sales per customer (49%) Time spent on site/page engagement (45%) Customer retention (44%) What’s telling is that not a single metric breaks the 50% mark, which speaks to the general uncertainty of how to track success.

ROI 118

ROI A/B Testing Machine Learning Shipping 118

AdvertiseMint

DECEMBER 29, 2024

This article about how to increases your ROAS with Microsoft Ads will guide you through precision targeting and optimization techniques to boost your ads efficiency, relevance, and ROI. Key Takeaways Leverage Bing’s advanced demographic and behavioral targeting to reach high-intent audiences.

A/B Testing 52

A/B Testing ROI Conversion Audience 52

Ad Monsters

JANUARY 23, 2023

Here’s why: CTV Strategies Will Be Used to Target Niche Audiences White-label streaming technology, provided by companies such as Wurl, is getting more and more available and easier to use. Think: A streaming service for U.S. sitcoms from the 1970s targeting your grandma.

Audience 98

Audience Marketing ROI Conversion 98

Martech

DECEMBER 6, 2024

Target audience description. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. It lets you move beyond surface-level observations to insights that will truly engage your audience. Navigate to the GPT Editor at chatgpt.com/gpts/editor.

SEO 126

SEO Audience Education Machine Learning 126

AdvertiseMint

DECEMBER 12, 2024

Instagram ads have become a powerhouse platform for businesses looking to connect with their target audience through visually appealing content. Crafting high-performing Instagram ads involves several strategic elements, from audience targeting to content creation and performance monitoring.

Conversion Rate 52

Conversion Rate Click Through Rate ROI Audience 52