Adweek

AUGUST 2, 2022

Google first announced its decision to sunset third-party cookies in 2020, but just last week, pushed its plans again until 2024. To keep advertisers happy, the company plans to expand its Privacy Sandbox trials, which promise a level of audience targeting.

Cookies 246

Cookies Advertising Audience 246

Adweek

NOVEMBER 9, 2022

For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a.

Cookies 246

Cookies Ad Tech Conversion Audience 246

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 354

Cookies Conversion Audience Marketing 354

Adweek

APRIL 24, 2024

Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals.

Cookies 215

Cookies Demand Side Platform Audience Ad Tech 215

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Navigating the uncertainty A recent IAB study shows that 88% of industry professionals feel Google’s decision to reverse the phase-out of third-party cookies has caused major confusion in digital advertising.

Cookies 137

Cookies Advertising Marketing MarTech 137

Martech

JULY 26, 2024

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. By delaying the depreciation of cookies, Google buys itself time to either refine the Privacy Sandbox or to make its implications less transparent.

Cookies 133

Cookies Non-Profit Audience GDPR 133

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. “This is the challenge with third-party cookies. “This is the challenge with third-party cookies.

Cookies 95

Cookies Audience Manufacturing Education 95

AdExchanger

OCTOBER 23, 2024

But the Protected Audiences API (PAAPI) maybe ain’t so bad. There’s been plenty of mudslinging in and around the Chrome Privacy Sandbox.

Retargeting 134

Retargeting Cookies Audience 134

Martech

SEPTEMBER 3, 2024

” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It announced that it would not deprecate cookies on the Chrome browser but let individual users decide whether to permit them or not. Google finally broke the stalemate.

Cookies 123

Cookies Conversion Education Impressions 123

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 133

Cookies Ad Tech Audience Media 133

AdExchanger

APRIL 25, 2024

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching.

Cookies 100

Cookies Audience Pop-Up Advertising 100

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Customers often share this explicit information in return for tailored experiences, spot-on recommendations or exclusive benefits, enriching the personal connection between your brand and its audience. First launched by The Trade Desk, UID 2.0

Cookies 136

Cookies Marketing CPA GDPR 136

Martech

AUGUST 8, 2024

Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Up to 67% of U.S. This makes first-party data incredibly valuable.

Cookies 130

Cookies Data Management Platform Machine Learning Conversion 130

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 131

Cookies Marketing Retargeting CPC 131

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Various ID and tags to help identify audiences across platforms.

Cookies 119

Cookies Retail MarTech Audience 119

Adweek

OCTOBER 19, 2022

Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience.

Cookies 298

Cookies Audience Media Advertising 298

AdExchanger

JULY 16, 2024

Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation.

Cookies 119

Cookies Audience 119

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 119

Cookies Ad Tech Audience Advertising 119

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. This is a long time coming; marketers who’ve prepared ahead of time are ready and able to pivot – adjusting their strategies and targeting approaches to still reach their audience effectively.

Cookies 111

Cookies Audience Ad Tech Advertising 111

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 128

Cookies GDPR Click Through Rate Advertising 128

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

Cookies 124

Cookies Ad Targeting Audience Marketing 124

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 130

Cookies First-Party Cookies GDPR Pop-Up 130

Adweek

DECEMBER 15, 2022

Since Google announced plans to deprecate third-party cookies in Chrome, we've seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted.

Cookies 246

Cookies Marketing Audience 246

AdExchanger

NOVEMBER 14, 2023

Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries.

Audience 131

Audience Advertising Cookies Marketing 131

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

Cookies 115

Cookies Agency Retail Advertising 115

AdExchanger

OCTOBER 8, 2024

Contextual targeting – one of the oldest tricks in the advertising playbook – has been enjoying a comeback in recent years as an alternative to third-party-cookie-based audiences. Dotdash Meredith (DDM) reembraced contextual when it launched an in-house contextual targeting solution, D/Cipher, back in 2022.

Cookies 105

Cookies Audience Advertising 105

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

Cookies 115

Cookies Ad Server GDPR Ad Ops 115

Martech

FEBRUARY 2, 2024

Omnichannel SSP OpenX is launching a Cookieless Deal Library that will allow advertisers to test and activate campaigns across a wide range of alternatives to third-party cookies. This comes, of course, against the background of Google actually starting to allow Chrome users to disable cookies. Why we care. CTV Deals (Samba TV).

Cookies 111

Cookies Ad Inventory MarTech Audience 111

Ad Monsters

NOVEMBER 20, 2024

The shift away from MFA ( Made for Advertising ), the rise of AI, and the looming threat of cookie deprecation are front of mind for buyers and sellers. Buyers want higher quality offerings that are future-proofed as cookies decline. Advertisers want good content and real audiences.

Audience 94

Audience Advertising Cookies Retail 94

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 104

Cookies Agency Marketing Audience 104

Martech

APRIL 17, 2024

Composable CDP GrowthLoop and information company TransUnion have announced a new partnership to optimize audience reach and ad spend. This can lead to campaigns reaching non-optimal audiences. Enhanced Match Rate, as the new capability is called, is aimed at: Engaging higher percentages of target audiences on paid channels.

Audience 114

Audience Cookies MarTech Marketing 114

Adweek

DECEMBER 7, 2022

The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content. Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference."

Food 246

Food Cookies Audience Media 246

Adweek

APRIL 18, 2023

Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. This week, Google released results of testing interest-based audience solutions, a suite of tools that are.

Cookies 246

Cookies Audience Marketing Ad Tech 246

Martech

FEBRUARY 5, 2024

The agreement, one of the first of its kind in Europe, comes in response to Google’s plans to deprecate third-party cookies later this year. But Google ‘cannot proceed with third-party cookie deprecation.’ Years into the goodbye cookies saga , major players are still not on the same page. Amazon on the Reach deal. “As

Cookies 119

Cookies Ad Tech Advertising MarTech 119

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 110

Cookies Ad Tech Advertising Audience 110

Ad Monsters

NOVEMBER 14, 2024

Digital media leaders gathered at AdMonsters PubForum to reclaim audience trust and transparency, exploring strategies for resilient growth amid platform disruptions, AI integration, and shifting traffic dynamics. Emails don’t have an algorithm to dodge, and our audience knows they’re coming to us on purpose,” another media leader explained.

Audience 111

Audience Media Ad Inventory Cookies 111