AdExchanger

NOVEMBER 7, 2023

And platform changes by Apple and Google mean it’s harder for ecommerce companies to monetize their remaining audience across browsers and mobile apps. Demand for online shopping has fallen closer to pre-pandemic levels following the frenzied highs of 2020.

Retail 124

Retail Media eCommerce Audience 124

Martech

DECEMBER 20, 2024

We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.” “I think it’s a realistic challenge we should be thinking about now,” said Smith. “The industry is changing so rapidly. Publishers do too, for example.

Retail 113

Retail Marketing Conversion Cookies 113

Martech

DECEMBER 10, 2021

The move is aimed at strengthening Criteo’s offering for the post-third-party cookie world. Criteo offers audience-based advertising solutions across the open Internet by compliantly connecting first-party data across its network of brands and media. The cost of the acquisition will be $380 million. Why we care.

Cookies 108

Cookies Audience MarTech Media 108

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Martech

JANUARY 5, 2024

Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Retail media proved it’s an ecommerce force to be reckoned with in 2023, and we expect meteoric growth heading into 2024,” said Smith.

Retail 117

Retail Media Cookies Electronics 117

Martech

JANUARY 22, 2024

Features like AI-driven report generation, enhanced CRM capabilities and streamlined ecommerce integrations will empower HubSpot admins and their teams. Streamline Ecommerce with New Shopify Integration. Increase Compliant Website Behavior Analytics with New Opt-Out Cookie Consent Banner. Quick Record Summaries with ChatSpot AI.

Banner 102

Banner eCommerce Cookies MarTech 102

VideoWeek

DECEMBER 12, 2022

Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. So what’s actually inside the Android sandbox?

Cookies 105

Cookies Ad Tech Retargeting eCommerce 105

Ad Monsters

FEBRUARY 3, 2023

At the start of IAB ALM 2023, incoming chair Alysia Borsa took the audience on a journey where she explored the current state of the industry and what we can expect for the rest of the year. Ecommerce – This is another growth area that is a big focus for the IAB, publishers, retailers, and brands.

Cookies 98

Cookies Real Estate Retail eCommerce 98

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The software provides three architecture options, allowing IT teams to choose the best approach for their organizations. Looking for a CDP?

Machine Learning 112

Machine Learning Marketing Healthcare eCommerce 112

Single Grain

OCTOBER 23, 2023

The Australian ecommerce business owner is one of the biggest names in influencer marketing, with 16 million fans spread across her social channels! In this interview, she talks to Eric about her ventures as an entrepreneur and ecommerce brand, how influencer marketing changed her business, and how to become an influencer.

Media 98

Media eCommerce Audience Marketing 98

Martech

MAY 8, 2023

When needed, clear your cookies so you are treated as a first-time visitor. What ecommerce tool is used, and what other systems does it send to? We created a taxonomy of their products to input so they could create audiences off content affinity and recommend content to on-site users. If not, start tracking and monitoring.

A/B Testing 114

A/B Testing Audience eCommerce Cookies 114

Ad Monsters

AUGUST 16, 2024

From launching e-commerce platforms to fostering vibrant online communities, they are rethinking their strategies to build stronger, more direct relationships with their audiences. This shift not only helps mitigate the risks posed by AI-driven search engines but also enhances brand safety and boosts audience lifetime value.

Conversion 105

Conversion Machine Learning eCommerce Audience 105

Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . Of course, the brand has expanded along with the audience to include categories such as sports, food, fashion, sneakers and others.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Martech

JANUARY 12, 2023

With the looming deprecation of third-party cookies, advertisers will be looking to buy or target audiences based on first-party data. Salesforce for Retail Media announced initiatives aimed at helping retailers grow their advertising business: Use first-party data to allow ad buyers direct access to target audiences.

Retail 108

Retail Media Cookies MarTech 108

AdExchanger

SEPTEMBER 23, 2022

First-party data will be indispensable in a world without third-party-cookies. After this exclusive first look for subscribers, the story by AdExchanger’s Anthony Vargas will be published in full on AdExchanger.com tomorrow. But before.

Cookies 118

Cookies Media Affiliates Audience 118

VideoWeek

DECEMBER 18, 2024

Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data. A shake-up in the search market opens up opportunities for innovation and new ways to connect with (and better understand) audiences. Top tip Prepare your campaigns to align with Apples ad network.

Media 52

Media Marketing Retail SEO 52

Ad Monsters

DECEMBER 19, 2022

Even if the third-party tracking cookie never fully exits the advertising ecosystem, the era of privacy regulations is upon us, making the collection and activation of first-party data all the more critical for publishers. . AR: There are a couple of things here.

Retail 97

Retail Entertainment eCommerce Audience 97

Ad Monsters

FEBRUARY 18, 2025

Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. Publishers who double down on user experience, diversify their strategies, and embrace innovation can bridge the gap between losing audience loyalty and revenue and ensuring relevance and growth.

SEO 103

SEO Audience Finance Affiliates 103

Ad Monsters

SEPTEMBER 3, 2024

For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers. The Rise of Retail Media As with other eCommerce advancements, Amazon deserves credit for building the modern retail media network environment. of campaigns exceeded Upwave Norms for all brand KPIs. Here’s why.

Retail 98

Retail Media Marketing Manufacturing 98

Martech Series

JANUARY 2, 2023

I started my career at a marketing agency working on incentive programs for IBM right at the time eCommerce was born. We essentially had a platform that ran quizzes, challenges, competitions and sweepstakes to engage audiences, collect first-party data, and profile consumers.

MarTech 103

MarTech Retail eCommerce Entertainment 103

VideoWeek

AUGUST 23, 2024

This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.

Ad Tech 98

Ad Tech Cookies Agency Media 98

Martech Series

JUNE 23, 2022

That idea is what ultimately inspired Vincent Yang and I to co-found Firework in 2017 – to help organizations forge more authentic, human connections with their audiences through the language of video. Today, the ecommerce experience is still very practical and transactional, exemplified by sites like Amazon and Walmart.com.

MarTech 79

MarTech eCommerce Shipping Conversion 79

Martech Series

AUGUST 2, 2022

This powerful new offering extends the Sailthru platform and allows customers to build and engage audiences through the collection of first- and zero-party data across the entire customer lifecycle. Marketing Technology News: Dynamicweb Presents Webinar on the Warning Signs You’ve Outgrown Your eCommerce Platform.

Marketing 91

Marketing Retail Conversion Rate eCommerce 91

Clearcode

MARCH 23, 2023

Key Points Retail media involves brands showing advertisements across a retailer or ecommerce company’s properties. Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Where Did Retail Media Come From?

Retail 59

Retail Media eCommerce Audience 59

VideoWeek

MAY 7, 2024

International broadcaster NBCUniversal has announced a new retail media partnership with ecommerce business Instacart, which will enable NBCU advertisers to target and measure campaigns using Instacart’s first-party data. Follow VideoWeek on Twitter and LinkedIn.

Retail 52

Retail Media eCommerce Cookies 52

Ad Monsters

APRIL 11, 2024

Drawing on her rich experiences at both Fanatics and Index Exchange, Want will unpack how aligning incentives across the ecosystem can fundamentally alter audience engagement strategies. With a career that pivoted from Australia’s biggest ecommerce clothing provider to tech in Berlin, and finally to Audible in the U.S.,

Ad Tech 105

Ad Tech eCommerce Education Entertainment 105

VideoWeek

JANUARY 20, 2023

The Week in Tech French Regulator Fines TikTok Over Cookie Consent Mechanism French data regulator CNIL has fined TikTok €5 million for making it harder for users to reject cookies than accept them. The company also failed to give users sufficient information on the purpose of different cookies, the authority concluded.

Ad Tech 98

Ad Tech Media Cookies Audience 98

Advendio

JANUARY 12, 2023

Traditionally, due to the digital transformation of the advertising sector, advertisers relied heavily on third-party cookies to target new possible customers and identify revenue streams. That’s why we’ve gathered 5 advertising technology trends you need to know for 2023 to stay up-to-date and ahead of the competition.

Advertising 77

Advertising Retail Cookies Video Ads 77

Martech

JUNE 6, 2024

Delete their cookies. If you run an ecommerce site, does it matter if a husband and wife share a login? The writer who wants to keep his fiction and non-fiction audiences separate. It’s inevitable because people: Use multiple browsers on multiple devices. Have multiple email addresses. Share their login credentials.

Affiliates 105

Affiliates eCommerce Cookies MarTech 105

Spoton Digital Media

APRIL 18, 2022

UA data focuses on independent sessions, and it uses cookies to collect data. Make better predictions about audience behaviors. It allows you to create an audience of users likely to purchase and identify audiences less likely to convert. What’s the Difference? Easily sync with Google products.

Machine Learning 80

Machine Learning ROI Audience eCommerce 80

Martech

MAY 2, 2023

It’s a chance for digital publishers to show how they are capturing audiences who cut the cord and now choose digital channels. Audiences are moving to streaming services for traditional TV content like movies and sports.

Retail 114

Retail Electronics MarTech Manufacturing 114

Martech

MARCH 9, 2023

2022: Zero-party and first-party data , which people suddenly realized they needed to offset the pending loss of third-party cookie information. For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps.

A/B Testing 110

A/B Testing Conversion Audience Marketing 110

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.” AdMonsters.

Viewability 52

Viewability Cookies Retail eCommerce 52

Advendio

NOVEMBER 8, 2022

Having an omnichannel strategy entails more than just having a physical brick-and-mortar store and an eCommerce website. Cookie deprecation and the rise in first-party data are increasing the value of retailers’ media assets such as on-site and in-store. The Rise in Omnichannel Advertising.

Retail 79

Retail Media Conversion Rate Communications 79

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Well also look at AI agents and how AI is shaping eCommerce and ad campaigns. Thats already here. Also, AI agents are becoming even more important.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. Well also look at AI agents and how AI is shaping eCommerce and ad campaigns. Thats already here. Also, AI agents are becoming even more important.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52