More About Advertising

APRIL 7, 2021

3rd Party Cookies have been pivotal for understanding audience behaviours and allowing for effective targeting across multiple online channels. In our recent piece ‘The Last Bite of the Cookie’ we discussed that, with the sun setting on 3rd Party Cookies (3PCs), advertisers will need to explore new ways in finding and reaching.

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Cookies Audience Advertising Ad Tech 52

Ad Monsters

OCTOBER 1, 2022

Privacy regulations are affecting this and third-party cookie depreciation is affecting that, but the reality is that the ad tech industry is going through a drastic evolution. Although Google delayed their third-party cookie cut-off, there have to be new and effective ways to aggregate consumer data in an ethical manner. .

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Cookies Ad Tech Audience Pop-Up 111

VideoWeek

FEBRUARY 26, 2024

Earlier this month, IAB Tech Lab carried out gap analysis of Google’s Privacy Sandbox, the tech giant’s set of tools designed to replace third-party cookies, which are due to be fully phased out of Chrome in Q3 2024. That’s one area that people have to really look hard at, in terms of how they manage audiences for Sandbox.

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Ad Server Cookies Ad Exchange Finance 129

Martech

SEPTEMBER 15, 2021

Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel,” said Editorial Director Kim Davis in his opening keynote yesterday. Meet the 2021 Stackies winners.

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MarTech Healthcare Finance Cookies 117

Martech

FEBRUARY 8, 2024

This data compensates for the deprecation of third-party cookies and offers a strategic edge to those who utilize it effectively. Then, by utilizing a cloud platform that consolidates data from various sources, we can create accurate profiles and audiences to guide our future marketing strategies.

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Marketing Finance Cookies Impressions 115

Ad Monsters

NOVEMBER 29, 2023

With addressability shifting into something different, many wonder how we will continue to target and reach our audiences. The cookie phase-out process is here, and word on the street is that Chrome will be obfuscating the IP address (the cookie of CTV) real soon. This makes IP addresses the cookies of CTV. Probably not.

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Cookies Click Through Rate Finance Audience 95

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

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Machine Learning Marketing Healthcare eCommerce 115

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

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Cookies Geo targeting Real Estate GDPR 98

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? Location Targeting and Geo-Targeted Creative.

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Cookies Geo targeting Real Estate GDPR 93

Ad Monsters

FEBRUARY 18, 2025

Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. Publishers who double down on user experience, diversify their strategies, and embrace innovation can bridge the gap between losing audience loyalty and revenue and ensuring relevance and growth.

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SEO Audience Finance Affiliates 103

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Reaching the Right Audience. Ad spend on the channel is projected to hit $29.5 Why the explosion?

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Advertising Viewability Brand Awareness A/B Testing 98

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

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Marketing Machine Learning ROI Cookies 110

Basis

JUNE 27, 2022

As such, podcast ads provide marketers with a captive audience—ripe for high engagement—at any time, and in any place. They offer opportunities for marketers to authentically engage with consumers, to personalize for distinct audiences, and to employ a flexible marketing strategy. Sounds Great!

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Marketing Audience Video Ads Advertising 98

Martech Series

FEBRUARY 6, 2023

The transition is driven by the increasing focus on user privacy and control, as well as the decline of cookie-based tracking and data collection. Brands will shift their approach to building closer relationships with their audiences, engaging in more social listening, and nurturing brand-to-user communities.

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Finance Cookies Media MarTech 67

MNTN

JULY 21, 2022

“It [Microsoft] has never been in the third-party adtech business, so it’s got to build a lot of capabilities in its SSP, its supply side platform, in order to actually represent Netflix,” Laura Martin , Needham senior analyst, told Yahoo Finance Live. have expressed interest in running ads on Netflix when the opportunity arises.

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Entertainment Retargeting Finance Advertising 98

Ad Monsters

JUNE 18, 2024

Global Implications The discussion expanded to the global stage, where Thompson questioned the relevance of an American-centric ‘premium’ concept for international audiences. Forget cookies; it’s all about code-on-page intelligence now. automotive, beauty, finance). “What do we say to the global internet?

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Real Estate Viewability Cookies Conversion 69

Lemonads

JANUARY 24, 2022

Publishers share them with their audience and sales can be referred to them thanks to those links. Some of the top affiliate marketing programs can have 30 days, 45 days, even 90 days cookie duration. The affiliate link is the channel through which the publisher will direct its audience to the brand's product or service.

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Affiliates CPA Conversion Rate Cookies 52

Basis

JULY 24, 2023

How do you serve ads to that specific audience? Without knowing where board-game-loving, luxury-fashion-buying moms spend their time, it could take months of trial and error to figure out which ad placements will reach that audience most effectively. The great news? page activity, purchase history, etc.).

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Advertising Retargeting Fashion Audience 52

Lemonads

JULY 10, 2021

When the users click on the link, a cookie is installed on their browser. This cookie has a lifetime as we mentioned. Amazon associates , for example, works with a 24-hour lifetime cookie. But there are 30 days lifetime cookies, 90 days lifetime cookies, and more. And here is where affiliate commissions appear.

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Affiliates CPL CPA Cookies 52

InMobi

JUNE 12, 2020

With in-app advertising, however, you can be a confident that you’re actually reaching your target audiences, thanks to the inherent data-driven approach to find audiences for custom needs. Furthermore, in-app targeting is consistently more accurate since it relies on mobile device IDs instead of third-party cookies.

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Advertising ROI Cookies Audience 52

Ad Monsters

JUNE 28, 2022

These solutions rely on third-party cookies to collect anonymous audience data from multiple sources and bucket that data into broad segments using algorithms and selective methods of identity resolution. DMPs also pass those segments to programmatic buying platforms to inform ad targeting against high-reach audiences.

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Data Management Platform Cookies Ad Targeting GDPR 52

Monetize More

JANUARY 9, 2023

This is how Affiliate Marketing operates: Publishers introduce their audience to goods or services through their website, blog, or social media channels Their customers who use a unique affiliate link when purchasing the product earn an affiliate commission. Platform-wise, Cookie durations vary drastically.

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Affiliates Cookies CPL Marketing 52

Monetize More

JANUARY 9, 2023

This is how Affiliate Marketing operates: Publishers introduce their audience to goods or services through their website, blog, or social media channels. Pros of joining an affiliate network: Provides publishers with the ability to find companies and merchants that are a good match for their website audience. Cookie Duration.

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Affiliates Cookies CPL Marketing 52

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech. The Trade Desk and AWS to Deploy UID2.

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Ad Tech Agency Media Audience 98

Automatad Inc.

JANUARY 31, 2022

German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Users will get more transparency to see how their data is being accessed, compared to third-party cookies. Podcasts’ ad spending increases by 21% in the U.S.

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Cookies GDPR Ad Tech Advertising 52

Paleo AdTech

DECEMBER 10, 2023

Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. It was just behind 24/7 Real Media and Collective Network, and just ahead of Tribal Fusion and Audience Science (formerly Revenue Science).

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Ad network Pop-Up Demand Side Platform Finance 52

Paleo AdTech

MARCH 22, 2022

Too small to interest PE and “laughed off of Sand Hill Road” by the VC’s, as Mike tells it, Interclick engaged in alternate financing of a later-trendy type, pulling off a proto-SPAC. It was just behind 24/7 Real Media and Collective Network, and just ahead of Tribal Fusion and Audience Science (formerly Revenue Science).

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Ad network Pop-Up Demand Side Platform Finance 52

Media Math

OCTOBER 24, 2022

As we shift away from third-party cookies, brands and marketers are utilizing data and targeting audiences to be more precisely tailored to consumers – and as ads become more prominent on streaming services, this precision means the two neighbors could receive different local political ads on the same streaming services, based on their data.

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Finance Cookies Impressions Audience 40

PrograMetrix

APRIL 28, 2021

The phaseout of third-party cookies from all major web browsers by 2022. Many data companies that are reliant on third-party cookies will essentially no longer be able to operate using their existing business model. Related: Audience Targeting 101: How to Show Your Digital Ads to the Right People.

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Cookies Ad Targeting GDPR Advertising 52

VideoWeek

OCTOBER 6, 2023

Analyst Estimates Amazon Prime Video Could Generate $3 billion in Ad Revenues Amazon Prime Video introducing ads could generate $3 billion in extra revenues, UBS US internet analyst Lloyd Walmsley told Yahoo Finance Live on Wednesday. The Daily Mail, Mail on Sunday and Mail Online had an estimated monthly reach of 27.3 million (50.4

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Ad Server Machine Learning A/B Testing Ad Tech 98

VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

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Agency Media Audience Cookies 52

VideoWeek

OCTOBER 13, 2023

Google Ads Introduces First-Party Data Manager Google has introduced Google Ads Data Manager, centralising controls for first-party data in preparation for the demise of third-party cookies in Chrome. Together with News UK and Reach, DMG Media control over 40 percent of the audience reach of the UK’s online news brands.

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Retail Agency Media Ad Tech 97

Lemonads

MARCH 18, 2020

Cookies “sticks” to the user and follows him while he is on Internet to help him remember passwords or his last search queries. Affiliate networks use “Last Cookie Wins” model when action attributes to the publisher whose cookie was attached last. It is fair to reward publishers for each category, even if they differ.

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CPA Affiliates Advertising CPL 52

VideoWeek

AUGUST 18, 2023

.” The demand follows yesterday’s release of a new report from Adalytics, which claims that YouTube has been using behavioural and demographic data to personalise ads on children’s videos, and has also in some cases been dropping advertising cookies and setting persistent identifiers for users watching children’s videos.

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Ad Tech Audience Agency Media 52

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. French MPs voted to scrap the TV licence fee on Saturday, replacing the €138 levy with plans to finance public broadcasting through VAT.

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Ad Tech Agency Media Cookies 52

MNTN

SEPTEMBER 1, 2023

Marketing is a dynamic field full of ever-evolving strategies and techniques designed to captivate audiences, spark interest, and drive business growth. You can see which touchpoints resonated best with your target audience and use that information to determine which resources to invest in. What Are Marketing Attribution Models?

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VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Designed to provide privacy-safe alternatives to cookies, the browser toolkit is now available on a limited number of Android 13 devices. Top Stories Warner Bros.

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Viewability Audience Media Ad Tech 52