Digiday

MAY 21, 2024

Amid the dragged-out demise of the third-party cookie, marketers everywhere are experimenting with alternative means of measuring campaign effectiveness. Tracking the eye movements of cat and dog owners could be one of them.

Cookies 93

Cookies Food Audience Marketing 93

Ad Monsters

NOVEMBER 16, 2022

His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.

Cookies 97

Cookies Viewability Click Through Rate Food 97

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. But they don’t cater to audiences which opt out of all advertising-related use of their data.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Martech Series

JANUARY 18, 2023

AdTheorent Predictive Audience Builder Delivers Customizable Machine Learning Tools to Enhance Audience Reach, Composition and Quality. AdTheorent Predictive Audience Builder leverages customizable and primary-sourced seed data sets to mimic the audience profile of an advertiser’s desired target.

Audience 87

Audience Machine Learning Impressions Finance 87

Digiday

OCTOBER 13, 2022

Direct-to-consumer brand Crumbl Cookies is turning up its TikTok activity and leveraging an organic, trend-focused approach to better target Gen-Z. million followers from June 2021 to June 2022), as well as posting its own cookie-themed content. The brand has 3.03 million followers on Instagram, 1.59

Cookies 73

Cookies Food Impressions Audience 73

Ad Rants

FEBRUARY 28, 2023

The content is highly linkable and SEO-driven, meaning audiences are more easily finding the content. Deux, for example, a plant-based food company that creates better-for-you cookie dough, was established in 2020. Additionally, the type of content produced tends to be engaging and interactive.

Marketing 201

Marketing SEO Food Public Relations 201

Ad Monsters

NOVEMBER 2, 2022

Ad tech was once a world dominated by cookies, but its reign is soon coming to an end. . Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. . Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth.

Cookies 97

Cookies CPM Food Ad Tech 97

AdExchanger

FEBRUARY 19, 2024

The gradual disappearance of third-party cookies and mobile identifiers has given new life to ecommerce brands’ email marketing methods. Previously, direct-to-consumer (DTC) brands scouted for potential customers on social media, where site pixels, cookies and mobile device IDs facilitated practically endless custom audiences.

Cookies 126

Cookies eCommerce Audience Media 126

Digiday

AUGUST 31, 2022

After appearing on “Shark Tank” in 2021, Deux founder Sabeena Ladha wanted to continue the direct-to-consumer plant-based functional foods brand’s momentum from the television show by working with influencers and leaning into social media and out-of-home ads. “Shareability is our No.

Cookies 69

Cookies Food Entertainment Media 69

Ad Monsters

MARCH 17, 2023

Cookie-blocking browsers, regulators, and tech are giving users the tools, awareness, and choice to protect their data by opting out of data sharing, creating a hidden web, and leaving just 30% of the open web addressable. They are built from first-party publisher data and don’t rely on ad-tracking or third-party cookies.

Cookies 98

Cookies CPC Food Audience 98

Martech

DECEMBER 14, 2023

Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America.

MarTech 104

MarTech Food Cookies Audience 104

Basis

MARCH 20, 2023

Couple these factors with the impending deprecation of third-party cookies in Google Chrome , and it’s no surprise that advertisers are concerned about the future. As of yet, there’s no one-size-fits-all replacement that advertisers can employ in place of third-party cookies. Without third-party cookies, what’s a marketing team to do?

Cookies 98

Cookies Machine Learning Food Audience 98

Lemonads

MARCH 19, 2021

You are a food blogger , you have a recipe youtube channel , a food dedicated Instagram , you have a cooking recipes website or you are another kind of digital content creator pushing content about gastronomy , or food in general? If so, you will love this list of the best food affiliate programs.

Affiliates 52

Affiliates Food Audience Cookies 52

Lemonads

JULY 4, 2021

Do you want to run effective food ads? In this article, we will tell you how to make sure you are running effective food ads and how to optimize your food campaigns. According to Statista, Only in the US, the food and kindred industry spent 54 billion dollars in advertising in 2019. What is your audience?

Food 52

Food Audience Affiliates Cookies 52

Oko

SEPTEMBER 3, 2024

Maddie and David on Moonlighting —these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives. This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies.

Cookies 52

Cookies Audience GDPR Food 52

Martech

OCTOBER 19, 2022

But for many, this new era of ultra-sophisticated audience-based targeting is begging more questions than the martech industry can answer. Suffice it to say, if you’re selling pet food, you can likely create some hyper-targeted and personalized ads without tripping the sensitivity trigger. How those audiences are modeled.

Ad Targeting 140

Ad Targeting Audience Cookies MarTech 140

Ad Monsters

AUGUST 23, 2022

Building an Audience: Innovation in Fruition. Killion lauded the innovation of Ecko Unltd founder, Marc Ecko, who created an audience by adding hand tags to his clothing. This method allowed Ecko to extract first-party data from his audience. The Art of the Pivot: Using Your Built-In Audience.

Banner 98

Banner Ad Ops Food Audience 98

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. The latest announced date for the third-party cookie phaseout is late 2024.

GDPR 98

GDPR Cookies Real Estate Audience 98

Basis

MARCH 14, 2024

The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. How Does Contextual Targeting Work?

Advertising 98

Advertising Cookies CPM Retargeting 98

Martech

JANUARY 26, 2022

Earlier this week, Google announced the Topics API , its latest ad targeting proposal aimed at replacing third-party cookies. For reference, the IAB Audience Taxonomy contains approximately 1,500 audience segments. The closest topic Google has (at the moment) is ‘Food & Drink.’”.

Cookies 101

Cookies Audience Food Advertising 101

Basis

JANUARY 24, 2024

We hate to say “restaurant and dining” in the same breath as “cookies going away”… but at least it’s only the third-party kind of cookies, right? We know—that’s not much consolation, given the critical role third-party cookies have historically played in digital advertising functions.

Advertising 82

Advertising Marketing Cookies Retargeting 82

Ad Monsters

JUNE 27, 2024

.” Future Today: Leveraging Contextual Buying Future Today is making waves with its latest integration with IRIS.TV, allowing the publisher to contextualize its vast content library into various segments, like travel, food, and fitness. is trying to standardize the process of contextually buying itself,” Mathur explained.

Ad Tech 98

Ad Tech Cookies Audience Media 98

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Ad Monsters

AUGUST 2, 2022

With the impending disappearance of third party cookies and the possibility of an upcoming recession, publishers are worried they won’t be able to identify audiences or earn revenue. . Of course, the brand has expanded along with the audience to include categories such as sports, food, fashion, sneakers and others.

Entertainment 105

Entertainment Audience Fashion eCommerce 105

Basis

MAY 15, 2023

Geo-Based Targeting: A Must-Have In A Privacy-Compliant World Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works.no offense to our Hellenic ancestors!)

Cookies 98

Cookies Geo targeting Real Estate GDPR 98

VideoWeek

NOVEMBER 15, 2024

” Skyrise Offers Media Emissions Measurement Via Cedara Skyrise, an audience data firm, has announced a partnership with carbon intelligence platform Cedara to offer media emissions measurement to Skyrise’s advertising clients. All in all, we are providing powerful tools to monetise at scale in today’s complex ID ecosystem.”

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. its Privacy Sandbox) in place.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

Basis

SEPTEMBER 14, 2022

Like the Greeks and Romans prescribing mustard to cure the bubonic plague, geo-based targeting can serve as a balm for marketing organizations transitioning away from third-party cookies (except that localized marketing actually works…no offense to our Hellenic ancestors!). How, exactly? Location Targeting and Geo-Targeted Creative.

Cookies 88

Cookies Geo targeting Real Estate GDPR 88

illumin

APRIL 30, 2024

As the digital world continues its deprecation of third-party cookies , brands worldwide are pivoting – searching for ways to effectively implement cookieless marketing and targeting. It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. What is geotargeting?

Geo targeting 59

Geo targeting Demand Side Platform Cookies Food 59

Digiday

DECEMBER 4, 2022

We spoke with Gustavo Cecilio, senior marketing director of PepsiCo Foods’ Hispanic Business Unit, who shared with Digiday how the brand adopted a multicultural approach to conquer fans’ palates. How does the brand’s advertising content differ when targeting Hispanic vs. general audiences?

Marketing 69

Marketing Cookies Food Audience 69

illumin

APRIL 15, 2019

Cultural diversity is growing, and with these welcome cultural shifts, advertisers can no longer rely on cookie-cutter approaches to reach intended audiences. For in-culture US hispanic opportunities for example, simply turning on the language targeting tactic means you’re missing over 50% of your intended audience.

Advertising 72

Advertising Food Audience Cookies 72

VideoWeek

SEPTEMBER 27, 2024

After the tech giant scrapped plans to remove third-party cookies from Chrome in July, the CMA invited stakeholders to share their views on the new approach, which includes making the Privacy Sandbox optional instead of replacing third-party cookies altogether. Read more on VideoWeek.

Retail 98

Retail Marketing Audience Media 98

Basis

JANUARY 24, 2024

For nearly two decades, third-party cookies have helped advertisers understand audiences’ behaviors, create personalized advertising experiences to meet their needs, and measure the impact of their campaigns. Once they have those insights, they can adapt their campaigns to meet audiences’ distinct needs.

Advertising 52

Advertising Marketing Cookies Audience 52

VideoWeek

SEPTEMBER 3, 2024

Google’s U-turn on cookies this summer came as little surprise to many in the industry, potentially limiting its impact for premium publishers. For Immediate Media, 60 percent of the audience are Safari or iOS users and therefore already cookieless. What do you think is your group’s strongest USP in the eyes of your audience?

Cookies 59

Cookies Food Ad Tech Viewability 59

Single Grain

AUGUST 8, 2019

By adding pixels (a short snippet of code) to your website, you will be able to track the user's actions through cookies placed in their browser (i.e. When we hear terms like “remarketing” and “retargeting,” we usually think of complicated pixels and cookies associated with Google or Facebook ads. Get A Free Consultation.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108

Lemonads

JUNE 9, 2021

You know why your audience comes to you and to avoid disappointing them, you need to give them something they will appreciate in return for their loyalty. Maybe a product sold in gardening or home improvement store is great to nail a specific life hack you are telling your audience about. Affiliate Commission: 5% Cookie: 14 days 2.

Affiliates 52

Affiliates Cookies Food Audience 52

Ad Monsters

FEBRUARY 22, 2023

We spoke with him about the challenges of Seller Defined Audiences, Deal Curation as a Service, and the recent EU Study on the impact of recent developments in digital Advertising on privacy, publishers, and advertisers. You’re a proponent of Seller Defined Audiences. You’re a proponent of Seller Defined Audiences.

Ad Tech 98

Ad Tech Ad network Audience Manufacturing 98