Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 110

Cookies Ad Tech Advertising Audience 110

Martech

OCTOBER 15, 2021

With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. How identity resolution helps you know your audience. The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. Read more here. Read more here.

Audience 111

Audience Cookies Machine Learning Viewability 111

Digiday

JANUARY 28, 2024

that their on-site cookie consent pop-ups do not meet the requirements set by the Privacy and Electronic Communications Regulations (PECR) and General Data Protection Regulation (GDPR). In November, some of the top publishers by traffic in the U.K. The ICO warned upwards of 100 of the top sites in the U.K.

Cookies 91

Cookies Pop-Up Electronics GDPR 91

PubMatic

APRIL 25, 2024

Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. A core part of our advancement of our portfolio strategy is through participating in Google’s Privacy Sandbox.

Audience 81

Audience Cookies GDPR Retargeting 81

VideoWeek

NOVEMBER 16, 2023

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

Cookies 64

Cookies Audience First-Party Cookies GDPR 64

Ad Monsters

OCTOBER 20, 2022

Regardless of Chrome delaying its third-party cookie cut-off, other browsers do not support cookies. We knew the industry and the limitations of using cookies. We knew that what we’re using today: cookies and mobile IDs are not going to cut it. . Andrew Byrd: Can you tell me about the process of creating ID5? .

Audience 92

Audience Cookies First-Party Cookies Ad Tech 92

Martech

JULY 13, 2021

If it disappears without a replacement, then along with the end of 3rd party cookies, advertisers may see a dramatic shift in the effectiveness of interest-based audience targeting. So despite recently announced delays in the retirement of 3rd party cookies in Chrome, it’s worth knowing what FLoC is all about.

Audience 105

Audience Cookies Ad network Conversion 105

Martech

FEBRUARY 16, 2022

The restrictions on data collection via third-party cookies have made customer identification more important than ever. In an era of third-party cookie depreciation and privacy concerns, these pain points can be addressed effectively with identity resolution platforms. Click here to download! Source: Kris Tomes.

Cookies 111

Cookies GDPR MarTech Marketing 111

AdExchanger

JANUARY 19, 2023

In the two years since the beginning of the end of third-party cookies, we have learned quite a lot about the promises and problems with a post-cookie web. Now, as The post 5 Ways The Industry Can End Third-Party Cookies appeared first on AdExchanger.

Cookies 98

Cookies GDPR Audience Advertising 98

Clearcode

JANUARY 26, 2023

At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?

Cookies 77

Cookies First-Party Cookies GDPR Retargeting 77

Martech

OCTOBER 14, 2021

The advent of privacy regulations like GDPR and CCPA has changed the way digital marketers operate. The postponed, but still imminent, deprecation of third-party cookies by Chrome, the concentration of big tech players, and the inadequacy of data from many channels are leading many marketers to adopt identity resolution platforms.

Marketing 124

Marketing GDPR Audience Cookies 124

Automatad Inc.

MARCH 23, 2022

Post cookie insights for publishers. Vox EU examines how GDPR has affected global businesses. Are Publishers Prepared for a Post-cookie World? Association of Online Publishers (AOP) surveyed 111 industry professionals to share post-cookie insights for publishers and advertisers. Last Week’s Highlights. AdTech Trends.

GDPR 52

GDPR Cookies Brand Lift First-Party Cookies 52

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 87

Cookies Marketing Demand Side Platform Ad Server 87

Martech

AUGUST 8, 2024

It checks the initial brief — whether a formal document or a hurried email – for all the key components, such as budgets, timings, target audiences and objectives. It uses large language models and consumer behavior insights to enhance URL classification and contextual targeting without relying on cookies.

MarTech 126

MarTech Electronics GDPR Audience 126

Martech

OCTOBER 26, 2021

These laws, such as the GDPR and CCPA, are designed to protect the privacy of consumers. Brands need to deliver personalized experiences based on the data their audience consents to share. “Because we often default to cookies here, but it’s beyond cookies now.” Making the change in your data strategy.

Marketing 140

Marketing GDPR Cookies MarTech 140

Martech

JANUARY 19, 2024

Dig deeper: Alternatives to third-party cookies: The state of play Next steps. If you or your technology partners utilize Google APIs/SDKs to share audience data with Google, you must upgrade to the latest versions of the Google Ads API and Display & Video 360 API. What is EU UCP? What Google is saying.

Advertising 111

Advertising Cookies GDPR Communications 111

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

Martech

JANUARY 9, 2023

Not only is this a benefit, but it’s a necessity as changes in browser cookies and user identifiers increasingly limit the old way of tracking. Tracking users with cookies used to be more reliable since almost all browsers accepted cookies. Google Analytics now has the ability to combine observed data and unobserved data.

Machine Learning 128

Machine Learning Cookies eCommerce Conversion 128

Martech

MARCH 21, 2023

With DMPs, marketers can glean insights into which campaigns drive the best results among target audiences. First-party data is information collected directly from your audience, like website clicks, social media follows, likes and comments, email addresses, etc. Table of contents What is a data management platform?

Data Management Platform 105

Data Management Platform Cookies GDPR Machine Learning 105

Ad Monsters

APRIL 10, 2024

The ad tech industry must break free of third-party cookies to comply with newly enacted privacy laws. The buy side, sell side, and their tech partners are testing different approaches to build a privacy-first advertising ecosystem that reaches the right audiences. What Does the End of Third-Party Cookies Mean For Ad Tech?

Cookies 109

Cookies Ad Tech Retail GDPR 109

Brid.tv

APRIL 1, 2024

Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. We offer our advertisers innovative ways to reach their audience without infringing on user privacy , with the help of our Organic Reach.

Advertising 97

Advertising GDPR Cookies Mobile Ads 97

Martech

APRIL 5, 2023

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Why are these platforms important?

Cookies 122

Cookies Mobile Ads GDPR MarTech 122

Brid.tv

NOVEMBER 17, 2023

It arose from the need among advertisers to focus their resources on the audiences that are more likely to be interested in their brand. These audiences were to be picked among a large pool of consumers using their online behavior data. This is taking place for a number of reasons. But does it really do that?

GDPR 98

GDPR Cookies Real Estate Audience 98

Martech

NOVEMBER 9, 2022

Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame. Its website also still drops cookies. Topics and clean rooms.

Marketing 105

Marketing Cookies GDPR MarTech 105

AdvertiseMint

OCTOBER 31, 2023

We are heading to a cookieless future , so no more third-party cookies will be allowed for online marketing. Cookies are being crumbled. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads. Marketers and advertisers who use cookies to lasso customers seem to be at a crossroads.

Cookies 98

Cookies Marketing SEO GDPR 98

Martech

NOVEMBER 23, 2022

A few choice decisions here can have a potentially massive impact on the audience size that can successfully connect website behavior to other existing internally stored data. Do you consent to these cookies?”) types of cookies, what they mean, options to globally accept or reject the options, etc.). Do all these really matter?

Cookies 119

Cookies Pop-Up Audience GDPR 119

Clearcode

OCTOBER 21, 2024

Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .”

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

The Ad Tech Blog

JULY 3, 2024

This data helps marketers create targeted campaigns that resonate with their audience. Regulations like the General Data Protection Regulation ( GDPR ) in Europe and the California Consumer Privacy Act ( CCPA ) in the United States have been implemented to safeguard consumer data. Why is legal compliance important in data collection?

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Single Grain

JANUARY 15, 2024

In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Clearcode

JUNE 7, 2023

Then, in the mid- to late-2000s when real-time bidding (RTB) was introduced, companies started utilizing web cookies to identify individuals across different websites. These cookies, known as third-party cookies, grew in numbers and were soon being used to identify and track millions of users across the Internet.

Cookies 85

Cookies GDPR Ad Targeting MarTech 85

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.

Cookies 126

Cookies Mobile Ads GDPR Ad Tech 126

Smart-Hub

APRIL 1, 2024

Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

Oko

MAY 29, 2024

The delay in cookie deprecation affects everything — even the things it doesn’t affect. Some things in this world are inevitable: things like death, taxes, and Google delaying the deprecation of third-party cookies for another year. Problems with third-party cookies don’t impact CTV directly. No, it doesn’t.

Cookies 52

Cookies Non-Profit Conversion Rate GDPR 52

Martech

APRIL 9, 2024

In short, Privacy Sandbox is an attempt to fill in the many gaps that will open up in the advertising ecosystem when third-party cookies are deprecated in the Chrome browser. The first is that, due to the comparatively limited quantity of first-party data, this approach just won’t achieve the results seen with third-party cookies.

Cookies 122

Cookies Advertising GDPR MarTech 122

Oko

SEPTEMBER 3, 2024

Maddie and David on Moonlighting —these shows often draw out the tension for years, keeping audiences hooked with the promise of a resolution that never quite arrives. This has been the experience for publishers watching Google’s tumultuous relationship with third-party tracking cookies.

Cookies 52

Cookies Audience GDPR Food 52

illumin

JANUARY 26, 2024

The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies.

Cookies 59

Cookies Media Machine Learning GDPR 59