Ad Monsters

FEBRUARY 13, 2024

This is no small problem for advertisers who want to pay the right price for inventory-driven outcomes and publishers who want to earn the CPMs their inventory and audiences warrant. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .”

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Martech

APRIL 12, 2024

The software consists of modular solutions, including Customer Data Platform, Audience Builder, Journey, Identity, and Real-Time CX, which can be easily added or expanded to meet changing customer needs. The company works with large enterprise businesses in retail, technology, media, healthcare and finance.

Machine Learning 112

Machine Learning Marketing Healthcare eCommerce 112

Ad Monsters

APRIL 19, 2023

Contextual advertising, the practice of serving audiences ads based on the content they consume instead of their characteristics, is enjoying a resurgence as advertisers look for ways to target ads without relying on user data. But they do not account for the environment in which the advertiser and audience meet.

Advertising 98

Advertising Healthcare Audience Cookies 98

Basis

JANUARY 11, 2024

On the one hand, technological developments like digital healthcare, personalized medicine, and artificial intelligence are reshaping how consumers take care of their health. Therefore, it’s important to approach this audience with a mix of emotional appeal and hard evidence that they can bring to conversations with their doctor.

Pharmaceuticals 85

Pharmaceuticals Healthcare Audience Education 85

Martech

SEPTEMBER 22, 2021

Analytics, including those powered by machine learning and artificial intelligence , that surface insights, enable journey mapping, audience segmentation and predictive modeling. A CDP may also facilitate digital advertising through an audience API that sends customer lists from the CDP to systems (i.e., Orchestration.

Marketing 132

Marketing Machine Learning Healthcare GDPR 132

Basis

DECEMBER 4, 2024

From the debut of the industry's first fully AI-generated commercials to yet another dramatic pivot in Google’s cookie deprecation timeline, 2024 brought some transformative changes to the advertising industry. Clients worry that generative AI could create content that not only feels off-brand but could also conflict with legal requirements.

Advertising 88

Advertising Retail Pop-Up Media 88

Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. What identity resolution platforms do.

Cookies 115

Cookies Mobile Ads GDPR Ad Tech 115

Clearcode

APRIL 7, 2022

Third-party cookies were the main mechanism for identifying individuals across different websites for the purpose of showing them personalized ads, running frequency capping, measuring the performance of campaigns, and performing attribution. Various solutions to this problem have emerged, with data clean rooms being one of the main ones.

Cookies 107

Cookies Ad Targeting Retail Audience 107

Ad Monsters

JANUARY 28, 2024

With cookie deprecation finally here, how could it not be? Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. There has been talk of privacy-enhancing technology for the last few years.

Pharmaceuticals 114

Pharmaceuticals Ad Tech Healthcare Audience 114

Martech

SEPTEMBER 15, 2021

Digital marketing has delivered vast quantities of customer data, bringing with it the promise of targeting audiences, or even individuals, with relevant, personal and engaging messages at the right moment and in the right channel,” said Editorial Director Kim Davis in his opening keynote yesterday. “Or Meet the 2021 Stackies winners.

MarTech 114

MarTech Healthcare Finance Cookies 114

Martech

JANUARY 3, 2022

Think about social media online shopping, content, streaming, banking, or even healthcare. Apple has restricted third-party tracking cookies and Google is doing the same thing by 2023.”. Adhere to data ethics within our privacy landscape. Virtually all aspects of our lives revolve around data,” Debar said.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Martech Series

NOVEMBER 7, 2022

These challenges have inspired Adello to further improve cookie-less targeting through AdCTRL , used since 2008 to serve target mobile audiences. With our patented AdCTRL technology, we can accurately recognize faces without relying on third-party cookies and serve users with interactive ads that evoke emotion.

Advertising 63

Advertising Rich Media Healthcare Cookies 63

VideoWeek

AUGUST 12, 2022

Max Schrems’ noyb Files 226 Fresh Cookie Banner GDPR Complaints. Online privacy activist group noyb has filed 226 fresh complaints against websites which it claims are using “deceptive” cookie banners, and not complying with requirements outlined in the EU’s General Data Protection Regulation (GDPR). Read the full story on VideoWeek.

Advertising 98

Advertising GDPR Banner Healthcare 98

Martech

NOVEMBER 15, 2021

These vendors are on the front lines of dealing with changes to privacy regulations and technology shifts, so they are building solutions with the strength to weather a cookie-less future where users are in control of their own data. Machine learning to extract market response of media impressions by audience, tactic, and creative exposures.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Basis

JUNE 5, 2024

Given its potential to change both how digital advertising teams collect and utilize data and how audiences can control their personal data, it’s worth unpacking the APRA in its current form and examining its potential wider impacts on the digital advertising industry.

Advertising 64

Advertising Cookies GDPR Banner 64

Martech

FEBRUARY 24, 2022

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

MNTN

SEPTEMBER 4, 2023

Now, marketing teams are adjusting to ensure they can still reach their audience while remaining compliant with all relevant regulations. Outside of regulations over federal agencies, children, certain financial institutions, and healthcare providers, the U.S. doesn’t have any general national protections for data privacy.

GDPR 52

GDPR Cookies Pop-Up Audience 52

Basis

JULY 24, 2023

How do you serve ads to that specific audience? Without knowing where board-game-loving, luxury-fashion-buying moms spend their time, it could take months of trial and error to figure out which ad placements will reach that audience most effectively. The great news? page activity, purchase history, etc.).

Advertising 52

Advertising Retargeting Fashion Audience 52

OpenX

FEBRUARY 17, 2022

Now, with Google deprecating the third-party cookie in Chrome and with the expansion of regulatory policies aimed at protecting consumer privacy, first-party data has never been more critical as brands seek a future-proof data set to enable efficient targeting and measurement.

Advertising 40

Advertising Retail Healthcare Cookies 40

Digiday

MARCH 14, 2023

Sponsored by Piwik PRO Google’s cookie isn’t the only tool on the Alphabet giant’s chopping block. As of July 1, however, the system will be replaced by Google Analytics 4, and marketers are (once again) preparing for a shift in how they track and act on audience behavior. But, for those who work strictly within the U.S.,

Marketing 68

Marketing Healthcare GDPR Cookies 68

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Lemonads

OCTOBER 30, 2020

billion monthly active users , so it’s safe to assume it has a global audience that’s suitable for all industries, including B2B. However, Facebook’s value isn’t limited to a large audience. Nutra and Healthcare Finally, the Nutra and healthcare industries have also been delivering outstanding results, albeit at a slower pace.

Affiliates 52

Affiliates Healthcare Education Electronics 52

VideoWeek

JUNE 24, 2022

Magnite and LG Ads Solutions agreed a multi-year deal, enabling Magnite to access LG’s audience-level automatic content recognition (ACR) data for planning, activation, measurement and advanced analytics across its SSP. Magnite and LG Partner on Planning, Activation and Analytics. The Week in Tech. The Trade Desk and AWS to Deploy UID2.

Ad Tech 98

Ad Tech Agency Media Audience 98

Paleo AdTech

DECEMBER 10, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. The latter was apparently used by MTA providers, who would acquire voluminous path data for anonymous consumers (via cookie log files, generally), sift and compare similar paths.

Cookies 52

Cookies Healthcare Media Ad Tech 52

Paleo AdTech

JANUARY 17, 2023

and is a Board Director for data insights company Disqo, healthcare AI firm Suki, ActionIQ, AI semantics software Persado and data infrastructure company Adverity. The latter was apparently used by MTA providers, who would acquire voluminous path data for anonymous consumers (via cookie log files, generally), sift and compare similar paths.

Cookies 52

Cookies Healthcare Media Ad Tech 52

Automatad Inc.

MARCH 17, 2022

With the deprecation of third-party cookies and new privacy regulations around user tracking, the momentum for advertisers has shifted in favor of contextual advertising. Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) Does Contextual Advertising Scrape Data?

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Clearcode

JANUARY 22, 2023

Does Dynamic Creative Optimization Use Third-Party Cookies? Here are some examples of industries that would benefit from DCO technology: E-commerce FMCG Automotive Consumer packaged goods (CPG) Financial services Healthcare Travel services And many more. Does Dynamic Creative Optimization Use Third-Party Cookies?

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

MARCH 17, 2023

Companies that are starting to invest in in-game advertising are seeing a lot of benefits and innovative ways of reaching their target audience without disrupting the user experience. Programmatic advertising platforms allow: Game developers to monetize their audiences and create new revenue streams.

Advertising 52

Advertising Brand Awareness Audience Banner 52

VideoWeek

AUGUST 30, 2024

The trade body argues that having user controls managed at the browser level, as opposed to cookie banners, would have “serious legal and commercial risks for the ad-funded internet.” BrandMatch uses AI to interpret a client’s brief, in order to generate audiences to target their ads towards. The Week in TV Warner Bros.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

FEBRUARY 2, 2024

Publicis to Pay $350 Million to Settle Claims Over Role in US Opioids Crisis Publicis Groupe’s healthcare division has agreed to pay $350 million to settle claims that it had played a role in triggering the US’s ongoing opioids crisis through its marketing tactics. Discovery as a currency option last year. CEO Fabien Magalon.

Retail 52

Retail Media Cookies Agency 52

Digiday

MARCH 22, 2023

Expedited most recently by the increased focus on building and acquiring first-party data, publishers are realizing that this data has more applications than being solely focused on selling ads in a post-third-party cookie world. What’s more, commerce teams are being increasingly restructured to work with sales instead of against them.

Media 69

Media Conversion Advertising Healthcare 69

VideoWeek

APRIL 26, 2024

WBD says Olli has an audience graph covering its direct relationships with consumers which covers over 100 million households and 700 million devices across the US, which it says enables it to recognise its audience across different devices and media types. I hope business acts on these findings.” Read more on VideoWeek.

Non-Profit 52

Non-Profit Cookies Audience Ad Tech 52

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 18, 2025

With access to third-party cookies diminishing, call data becomes more valuable for creating compliant customer databases. These platforms can also aid in audience segmentation and targeting. This data can build personas or lookalike audiences for new campaigns. Most vendors comply with GDPR and U.S.

Machine Learning 82

Machine Learning GDPR Conversion Healthcare 82

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers.

Social Advertising 75

Social Advertising Advertising Conversion Media 75