Ad Monsters

JANUARY 13, 2025

Get ready to explore how GumGum is moving from cookies to contextand what it means for the future of advertising. Publishers, especially premium and news publishers, must leverage their unique content and audience insights to stand out. Kerel is also an adjunct professor at Kean University, teaching digital and sports marketing.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Adweek

SEPTEMBER 13, 2022

Google is helping publishers more easily share their first-party data with advertisers in the open exchange by integrating with the IAB Tech Lab's seller-defined audiences taxonomy solution, as the digital advertising ecosystem braces itself for cookie deprecation in 2024.

Audience 243

Audience Cookies Advertising Marketing 243

Adweek

MARCH 6, 2024

Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past month, ADWEEK can exclusively report.

Cookies 354

Cookies Conversion Audience Marketing 354

Martech

AUGUST 13, 2024

This new era of skeptical consumers requires a radical shift in marketing strategy. Marketers must adapt to a world where survival requires a deep understanding of consumer needs; innovation; and a relentless focus on delivering value. The rapid evolution of the digital landscape undeniably disrupted traditional marketing paradigms.

Marketing 129

Marketing Audience Media Food 129

Martech

JULY 17, 2024

It’s filled with activities like long-distance vacations, trips to the beach and farmers’ markets. Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Here’s why DOOH is the ticket to this summer’s marketing success.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

DECEMBER 3, 2024

But what about the state of B2B marketing itself? ” Looking at Google searches, Hopping found that the number of queries around the term “account-based” has slightly declined; the number around “go-to-market,” while lower, is growing. People don’t seem to be sure about what works any more.

Marketing 115

Marketing CPC Cookies Conversion Rate 115

VideoWeek

MARCH 4, 2025

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. Reach’s full year financial results show that while total revenues fell by 5.3

Cookies 83

Cookies Banner Audience Marketing 83

Martech

OCTOBER 15, 2024

The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers.

Cookies 117

Cookies ROI Audience Agency 117

Adweek

DECEMBER 15, 2022

Since Google announced plans to deprecate third-party cookies in Chrome, we've seen a number of cookie-alternative identity solutions emerge. As more players enter the space, figuring out how to segment and measure audiences is becoming increasingly convoluted.

Cookies 246

Cookies Marketing Audience 246

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies 100

Cookies Retargeting Conversion Audience 100

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 67

Cookies Retargeting Audience Media 67

illumin

JANUARY 14, 2025

In this article, well break down the top advertising trends for agencies, retail marketers, and the broader advertising industry. According to a 2023 McKinsey study , 88% of marketing professionals believe AI will fundamentally change how advertising works. Trends for Agencies in 2025: The changing role of advertising experts a.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

MARCH 11, 2024

Google’s full deprecation of third-party cookies is right around the corner. Time is running out to get all those well-laid marketing plans off the whiteboards and into action. By now, you’ve likely started testing alternative identifiers to prepare for a future without third-party cookies.

Cookies 129

Cookies Marketing CPA GDPR 129

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Cookies 121

Cookies Marketing Retargeting CPC 121

Martech

AUGUST 8, 2024

. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. ” The study was published in the Journal of Hospitality Marketing & Management.

MarTech 115

MarTech Electronics GDPR Audience 115

AdExchanger

APRIL 25, 2024

The cookie deprecation drama has turned into one of those cheesy slasher movies where the villain comically pops back up again and again from near-certain death. Marketers and advertisers are rightly tired of this limbo. But at this point it’s clear they don’t have to keep watching.

Cookies 101

Cookies Audience Pop-Up Advertising 101

Martech

DECEMBER 20, 2024

” Thoughts from a wide-ranging conversation on retail marketing and advertising with Sherry Smith, executive managing director, Americas, at digital advertising platform Criteo. We went back and forth for years over the potential deprecation of cookies; we have to have Google in our sights in terms of what could continue to change.”

Retail 114

Retail Marketing Conversion Cookies 114

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. Jim Zabel : The auto industry is in a particularly interesting position because of the degree to which theyve invested in digital marketing over the past 15 years.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 133

Cookies Ad Tech Audience Media 133

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. Dinesen , CEO and Co-Founder of Digiseg , third-party cookies can’t go away fast enough. “This is the challenge with third-party cookies. “This is the challenge with third-party cookies.

Cookies 98

Cookies Audience Manufacturing Education 98

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. After continued challenges following the phase-out of third-party cookies for one percent of Chrome users in January, Google has once again delayed cookie deprecation plans.

Cookies 105

Cookies Agency Marketing Audience 105

AdExchanger

APRIL 23, 2024

Google announces it's delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger.

Cookies 140

Cookies Audience Marketing Advertising 140

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

Martech

AUGUST 1, 2024

Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Dig deeper: Marketers plan to up RMN spend RMN solution. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care.

Retail 111

Retail Media Retargeting Audience 111

Martech

JANUARY 10, 2025

Digital marketing leaders must carefully manage the reality and perceptions around personalization. The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Digital personalization is a double-edged sword.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Ad Monsters

JANUARY 24, 2025

Many leading omnichannel retailers see a 70% larger in-store audience than their digital platforms. First-Party Data Will Drive Retail Media, Regardless of Cookie Policies Third-party cookies are becoming optional across many browsers, but this change won’t impact retail media’s effectiveness.

Media 109

Media Retail Advertising Cookies 109

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Various ID and tags to help identify audiences across platforms.

Cookies 108

Cookies Retail MarTech Audience 108

AdExchanger

OCTOBER 24, 2023

Ongoing cookie deprecation and signal loss have eliminated access to the IDs that have underpinned targeting and measurement in marketing. Safari and Firefox no longer support third-party cookies for ad targeting, and Apple’s Intelligent Tracking Prevention makes it hard to use mobile IDs.

Cookies 124

Cookies Ad Targeting Audience Marketing 124

VideoWeek

DECEMBER 17, 2024

After a year dominated by Google’s cookie u-turn, digital marketers find themselves at a crossroads. The ad tech industry found itself at a stalemate after Google made its infamous cookie u-turn this past July. And most marketers seem to agree with this notion. Was this investment wasted?

Manufacturing 98

Manufacturing Cookies Ad Tech Conversion 98

Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions. The conundrum? The conundrum?

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

Martech

JANUARY 22, 2025

Change is the only thing you can rely on in digital marketing. The zero consumer: A new breed needs a new approach Today’s consumers, particularly the younger generations, defy conventional marketing wisdom. So, traditional marketing, relying on broad targeting and impersonal messaging, won’t work.

Retail 105

Retail Food Cookies Banner 105

Adweek

APRIL 18, 2023

Despite the protracted timeline for deprecating third-party cookies scheduled for next year, there is still little data to help marketers understand what that future might look like. This week, Google released results of testing interest-based audience solutions, a suite of tools that are.

Cookies 246

Cookies Audience Marketing Ad Tech 246

Digiday

APRIL 2, 2025

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. Its the latest installment in marketings tug of war between precise targeting and broad reach and an indirect consequence of third-party cookie deprecation.

Cookies 79

Cookies Audience Marketing Media 79

illumin

JANUARY 24, 2024

Google announced on January 4, 2024, that after years of hurdles and regulation, it’s finally starting to phase out third-party cookies. But are marketers on the open web prepped and ready to go? Some marketers and advertisers will be unaffected by the elimination of third-party cookies.

Cookies 111

Cookies Audience Ad Tech Advertising 111

Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. Influencer marketing. Augmented reality (AR). Digital out-of-home (DOOH).

Media 121

Media Impressions Audience Conversion 121

Exchange Wire

FEBRUARY 5, 2025

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [.]

Audience 52

Audience Cookies Media Advertising 52

Basis

JANUARY 2, 2025

Signal loss continues to be a pressing concern, despite Google reversing its plans to deprecate third-party cookies in Chrome and instead allowing users to make an informed choice when browsing. And while its no longer the D-Day many in the marketing world had feared, signal loss will only continue to increase in the months and years ahead.

Advertising 102

Advertising Retail Cookies Video Ads 102