Martech

DECEMBER 3, 2024

Media mix modeling (MMM) helps brands understand how marketing investments affect the bottom line. It originally focused on high-reach channels such as network television, print and radio to assess brand impact and audience reach. This is why brands must rethink their media strategies and redefine how success is measured.

Media 121

Media Impressions Audience Conversion 121

Ad Monsters

JANUARY 24, 2025

In-Store Media Will Become Essential for Purchase Decisions Approximately 9 in 10 Americans are worried about the rising cost of living, which means many shoppers are weighing their brand choices more carefully. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

Media 109

Media Retail Advertising Cookies 109

Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Cookies 69

Cookies Retargeting Audience Media 69

Ad Monsters

JANUARY 9, 2025

First-party data is more important than ever as we prepare to phase out third-party cookies and the industrys reliance on third-party data. The advertising industry has been anxiously waiting for the ultimate shift from third-party cookie tracking to leveraging first-party data for optimal audience targeting.

Cookies 100

Cookies Retargeting Conversion Audience 100

Adweek

OCTOBER 19, 2022

Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie. But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience.

Cookies 298

Cookies Audience Media Advertising 298

AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend.

Cookies 133

Cookies Ad Tech Audience Media 133

AdExchanger

AUGUST 18, 2022

Aaron McKeeCTO“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Continue reading » The post Advertisers Are Missing Key Audiences – Even Before Third-Party Cookies Disappear appeared first on AdExchanger.

Cookies 111

Cookies Audience Advertising Ad Tech 111

Basis

JANUARY 9, 2025

After not one, but two delays, Google pivoted yet again in 2024 when it announced it would no longer deprecate third-party cookies in Chrome. To use a non-cookie-related example, sometimes well see clients want to stop a display or video campaign because theyre not seeing the same metrics as search.

Advertising 95

Advertising Cookies Brand Lift Conversion 95

Ad Monsters

AUGUST 2, 2024

Mark Jung, Vice President of Product at Dstillery, explores how advertisers can effectively navigate streaming with strategies like CTV integration, AI targeting, and leveraging clean room data to reach and engage audiences.

Audience 116

Audience Media Advertising Cookies 116

Martech

JANUARY 22, 2025

Banner ads and social media campaigns + shifting consumer behavior and privacy regulations = something new. Retail media networks (RMNs) are a big part of that something. A case study in real-time personalization Unilever saw “The Zeros” as a strong target audience for Ben & Jerry’s new ice cream flavors.

Retail 105

Retail Food Cookies Banner 105

Adweek

DECEMBER 7, 2022

The campaign calls for five bakers to compete for the best holiday cookie recipe, part of the media company's goal to inspire its audiences to take action from its content. Video food network Tastemade together with Kellogg's Corn Flakes have launched a campaign and competition, "Baking a Difference."

Food 246

Food Cookies Audience Media 246

Martech

MAY 7, 2024

Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. A number of marketing channels, including retail media networks, walled gardens and social media platforms.

Cookies 108

Cookies Retail MarTech Audience 108

Ad Monsters

JULY 29, 2024

Google’s surprise shift to pump the brakes on third-party cookie deprecation in Chrome is sending shockwaves through the digital advertising world. In a plot twist straight out of a digital marketing thriller, last week, Google announced it will not deprecate third-party cookies unilaterally after all and instead opt for enhanced user choice.

Cookies 122

Cookies Ad Tech Audience Advertising 122

VideoWeek

NOVEMBER 6, 2024

The use of programmatic channels for media investment is falling among advertisers but growing for agencies, according to IAB Europe’s latest ‘Attitudes to Programmatic Advertising’ report. In 2024, 44 percent of advertisers said they outsource their programmatic operations to agencies, up from 4 percent in 2023.

Media 59

Media Cookies Agency Viewability 59

AdExchanger

JULY 19, 2022

Alessandro De ZancheAudience & Data Strategy Consultant“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant.

Cookies 113

Cookies Media Audience 113

Martech

JANUARY 10, 2025

The integration of generative AI technologies is poised to further refine these strategies by enabling more nuanced audience targeting and personalized customer journeys. Leverage first-party data: Expand the use of first-party data for targeting, reducing reliance on cookies and mitigating associated liabilities. Processing.

Retargeting 123

Retargeting Ad Targeting Manufacturing Communications 123

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 102

Advertising Retail Cookies Video Ads 102

Ad Monsters

NOVEMBER 14, 2024

Publishers leveraging AI to optimize workflows, engage audiences, and streamline ad operations are driving innovation across their content and revenue strategies. Publishers leverage AI to streamline workflows, generate audience-relevant content, and advance their ad and rev ops goals.

Ad Ops 115

Ad Ops Machine Learning Audience Ad Targeting 115

AdExchanger

NOVEMBER 27, 2024

As the deprecation of third-party cookies accelerates and consumer demand for privacy intensifies, brands need new ways to reach their ideal audiences. Enter retail media, a rapidly growing channel offering a lifeline in a privacy-first world.

Retail 109

Retail Cookies Audience Media 109

Martech

JULY 17, 2024

Digital out-of-home (DOOH) advertising’s dynamic content and precision targeting capabilities make it perfect for reaching audiences at this time of year. Data like location-based insights and consumer behavior patterns ensure ads get to the right audience. The interactivity draws attention and encourages social media sharing.

Advertising 115

Advertising Marketing Conversion Rate Audience 115

Martech

JULY 16, 2024

Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness.

Display Advertising 100

Display Advertising Advertising Brand Awareness ROI 100

Exchange Wire

FEBRUARY 5, 2025

Evorra, the next-generation SaaS audience and data platform, today (February 5th, 2025) announced a strategic partnership with ID5, the market-leading identity provider for digital advertising. This partnership accelerates addressable, privacy-first audience solutions for media buyers replacing legacy cookie-based targeting and [.]

Audience 52

Audience Cookies Media Advertising 52

Ad Monsters

FEBRUARY 28, 2025

Bowman, CEO of Reframe AI Technologies and Reframe Consulting Services, explains how AI helps media and advertising leaders operationalize large-scale inclusive change and growth. Inclusion in media and advertising has long been an aspirational goal, but what if it could be embedded into business strategy from the ground up?

Media 65

Media Advertising Ad Tech Audience 65

Ad Monsters

JANUARY 6, 2025

Our publisher speakers packed these sessions with game-changing insights that are rewriting the playbook for digital media. Meanwhile, digital media leaders in Scottsdale were plotting their escape from algorithm chaos, with audience trust and transparency at the top of their to-do lists. Take curated deals, for example.

Cookies 105

Cookies Audience Media Ad Tech 105

Digiday

APRIL 10, 2024

Incremental authentication Publishers are seeing how much more valuable authenticated audiences are compared to random passersby visiting their sites. and LiveRamp’s RampID. and LiveRamp’s RampID.

Audience 95

Audience Media Cookies 95

Ad Monsters

MAY 29, 2024

As digital advertising braces for the post-cookie era, publishers face significant revenue challenges and a $10 billion shortfall. The digital advertising world stands at the cusp of a major revolution, poised to redefine itself as it phases out third-party cookies. Explore how Ops Mage can redefine engagement and monetization.

Cookies 116

Cookies Ad Server GDPR Ad Ops 116

Ad Monsters

MAY 23, 2024

Google’s cookie deprecation delay to early 2025 offers agencies a crucial window to refine their strategies. Ed Leahy, Head of Sales, PCH Media explores how leveraging first-party data, engaging in data collaboration, and prioritizing consumer privacy can position agencies for success.

Cookies 105

Cookies Agency Marketing Audience 105

Digiday

JULY 30, 2024

The path to third party cookie extinction might have taken a surprising turn last week, but advertisers are still pursuing cookie-less experiments in targeting audiences. A recent — and unusual — approach to audience targeting from Toyota is one example. zip codes occur. Continue reading this article on digiday.com.

Cookies 90

Cookies Media Audience Marketing 90

Martech

AUGUST 13, 2024

Listen, learn, respond Last year, there were several incidents where large groups of consumers used social media to complain about brand problems. For example, Chipotle’s customers used social media to complain about inconsistencies in portion sizes. Their videos amplified the issue and news outlets began reporting on it.

Marketing 129

Marketing Audience Media Food 129

Ad Monsters

JULY 23, 2024

Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. Now, Google’s new path aims to balance privacy with the practical needs of the advertising ecosystem.

Cookies 111

Cookies Ad Tech Advertising Audience 111

PubMatic

FEBRUARY 21, 2024

Commerce media has cemented its place as a major programmatic advertising channel thanks to shifting consumer behavior and the robust first-party data it can provide to advertisers. After all, creating the ultimate commerce media cookbook requires developed recipes with proper ingredients.

Audience 99

Audience Media Advertising Retail 99

Martech

MARCH 7, 2024

Mozilla deprecated third-party cookies in its Firefox browser in 2018; Apple did the same for Safari in 2019. In January 2020 Google announced it would deprecate cookies in the Chrome browser, and here we are, more than four years later. Can we take the looming deadline to find alternatives to third-party cookies seriously?

Cookies 117

Cookies GDPR Click Through Rate Advertising 117

Martech

MARCH 1, 2024

After four years of anticipation, Google officially began restricting third-party cookies for 1% of Chrome users (about 30 million people) this January. This move lays the groundwork for a broader third-party cookie phaseout in the second half of 2024.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

Ad Monsters

JANUARY 4, 2024

After several delays that had many wondering if it would ever happen, Google finally pulled the trigger on its plan to deprecate third-party tracking cookies in its Chrome browsers. We view the initial 1% deprecation of cookies as a crucial first step in assessing the viability of a cookieless environment. “We

Cookies 116

Cookies Agency Retail Advertising 116

Digiday

JANUARY 29, 2024

With the ongoing cookie deprecation underway, independent agencies are shifting their attention to identifying new audiences, testing artificial intelligence and expanding data tools to prepare for the accompanying measurement changes, which may look different for independents than they do for their holding company counterparts.

Cookies 91

Cookies Agency Media Retail 91

Ad Monsters

DECEMBER 19, 2024

Anyone in ad tech can tell you that the industry has been dreading the deprecation of third-party cookies and what that shift will mean for how they do business. Publishers can no longer rely on third-party data and cookies to assist with targeting and must leverage first-party data instead.

Ad Tech 95

Ad Tech Cookies Ad Server Audience 95

Digiday

MAY 30, 2024

is developing an audience targeting tool for media agencies using a generative AI assistant, Digiday has learned. The audience planner product allows agencies to find and target audiences and create plans by chatting on the platform — in the style of ChatGPT and other AI chatbots. AI and data company FullThrottle.AI

Audience 89

Audience Cookies Agency Media 89