VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Googles plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

PubMatic

FEBRUARY 1, 2023

Amid this uncertainty, it is imperative that advertising technology companies continue to push the envelope and deliver innovative, high-performing targeting solutions that help buyers navigate a fast-evolving landscape. The post Why Sell-Side Targeting Matters Now More Than Ever appeared first on PubMatic.

Viewability 95

Viewability Demand Side Platform Cookies Impressions 95

Smart-Hub

JANUARY 16, 2024

Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. All this happens thanks to algorithms that evaluate the relevance of the content to this specific user according to the targeting settings. And it is not only about targeting and analysis.

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49