Audience Cookies Pharmaceuticals 
Basis
JANUARY 11, 2024
Pharmaceutical marketers today have their work cut out for them. On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance.
Basis
JANUARY 24, 2024
But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations.
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Digiday
MAY 2, 2024
Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. And with the third-party cookie on its (albeit delayed) way out , pharma brands are hoping it’s an alternative means to target key audiences. “I’ve
Martech Series
OCTOBER 13, 2022
Industry’s most privacy-forward, customizable and accurate audiences optimized with predictive targeting to drive superior performance. that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers, today announced the launch of AdTheorent Health Predictive Audiences.
Basis
DECEMBER 1, 2023
In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024.
Ad Monsters
JANUARY 28, 2024
With cookie deprecation finally here, how could it not be? Everything from creating addressable audiences for pharmaceutical and healthcare companies to measuring the ad’s effectiveness will become more difficult in 2024 without consumer consent. There has been talk of privacy-enhancing technology for the last few years.
Martech
MARCH 30, 2022
From this overarching business objective we create themes or topics that we work around specific problems, or opportunities that we have, like smart audience creation, personalization at scale, full funnel marketing, real-time optimization,” he said. Betsy Schneider of Bain & Co. speaking at The MarTech Conference.
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