PAAPI Could Be As Effective For Retargeting As Third-Parties Cookies, Study Finds
AdExchanger
OCTOBER 23, 2024
But the Protected Audiences API (PAAPI) maybe ain’t so bad.
Audience Cookies Retargeting 
How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.
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‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
Digiday
FEBRUARY 1, 2024
This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? Continue reading this article on digiday.com.
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Programmatic 101: What is Retargeting and How Does it Work?
Basis
JANUARY 22, 2023
Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?
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Google’s New Cookie Plan: Empowering Users, Shaping Advertiser Strategies
Ad Monsters
JULY 25, 2024
Google’s latest announcement on third-party cookies shifts the focus to user choice, introducing an experience similar to Apple’s App Tracking Transparency. As advertisers brace for this accelerated change, strategies to adapt in a post-cookie world become paramount.
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CTV Retargeting 101: Complete Guide for TV Advertisers
MNTN
DECEMBER 18, 2024
Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.
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How to Create Effective Retargeting Ads
Basis
FEBRUARY 13, 2023
While some may be tempted to think it’s a coincidence (or even a sign that they’re meant to buy those new shoes), this is an example of ad retargeting at play. Retargeting: What Is It? marketers can re-engage them through retargeting advertising. How Do Retargeting Ads Work? How Can Marketers Use Retargeting Effectively?
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CTV Retargeting 101: Complete Guide for TV Advertisers
MNTN
DECEMBER 18, 2024
Connected TV (CTV) has opened up an exciting new world of retargeting opportunities for digital marketers. Once reserved for digital marketing channels like search and social, now wide television audiences are retargetable, too. What Is CTV Retargeting? You simply have to cast a wide net and hope for the best.
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Cracking The Audience Addressability Code Through Google’s Privacy Sandbox
PubMatic
APRIL 25, 2024
Audience addressability has been in the spotlight within the digital advertising industry since Google first announced plans to phase out third-party cookies four years ago. The post Cracking The Audience Addressability Code Through Google’s Privacy Sandbox appeared first on PubMatic.
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The Google Buy-In SDA Needs?; No Shortage Of TikTok Rivals
AdExchanger
SEPTEMBER 21, 2022
Defining Moments The IAB Tech Lab introduced Seller-Defined Audiences (SDA) in February as a post-cookie, post-ATT option for publishers to create targetable impressions without sending retargetable cookies or device IDs to DSPs. Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here.
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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum
Ad Monsters
NOVEMBER 16, 2022
His team has coined him the post-cookie savior. Core to his role is figuring out how to keep making programmatic money when the cookie crumbles. How Cookies Stole Ad Tech. How Cookies Stole Ad Tech. We constantly talk about the future of the cookie, but does anyone remember how we got here? . Bridging the Gap.
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Server-side measurement: What is it really good for?
Martech
DECEMBER 14, 2022
With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Server-side tracking and the cookie apocalypse. They are the reason for the demise of cookies. The so-called “cookie apocalypse” does not only impact third-party cookies.
The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?
Clearcode
JANUARY 26, 2023
At the center of this are third-party cookies and their demise in popular web browsers. In this article, we explain what third-party cookies are, how they work, how they are used in programmatic advertising, why they’re going away, and what the alternatives are. Table of Contents What Are Third-Party Cookies?
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B2B Retargeting: Complete Guide to B2B Remarketing
MNTN
FEBRUARY 14, 2024
Retargeting for B2B businesses allows advertisers to keep their product or service top of mind and encourage viewers to purchase. What Is B2B Retargeting? Benefits of B2B Retargeting Business decision-makers are busy and business purchases can often need a host of approvals. B2B customers may need more time to make a purchase.
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How Remarketing Can Help Increase Conversions
Single Grain
AUGUST 8, 2019
How can you leverage that knowledge to increase our retargeting conversion rates? First, let's clear up the definition of remarketing and how it differs from/compares with retargeting. Retargeting primarily uses Internet ads to entice interested prospects back to your website to finish a purchase. Remarketing.
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Experian rolls out retail media network solution
Martech
AUGUST 1, 2024
Additionally, it is designed to find patterns in audience behavior to improve campaign performance. Expanded insights: It can generate detailed customer profile reports to help find high-value customers and develop accurate look-alike audiences for campaigns. Why we care. RMNs saw 16.3% growth in the U.S.
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Clarivoy Fixes Massive Hole in Automotive Advertising with Release of Identity AI
Martech Series
JANUARY 29, 2023
Identity AI was developed as third-party cookies and mobile device IDs became increasingly less effective tools for tracking and targeting. Retargeting for Meta is a cookieless, identity-based activation for auto dealers and agencies that can be added seamlessly to any existing retargeting campaign on Meta.
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11 Tips That Will Increase Your App Retargeting ROI
InMobi
JANUARY 15, 2015
Retargeting ads have become pretty common with many marketers turning to them to get more sales, engagement and installs. This also means that there are some great marketers running optimized retargeting campaigns … and then there are some that are not so great. Mobile is a little different. Mobile app purchase lifecycle via Xoriant 2.
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It’s Time to Unlock Audience Amplification: Share Your Insights Now!
Ad Monsters
OCTOBER 7, 2024
With publishers facing challenges like third-party cookie deprecation and declining referral traffic, they need answers right now. Take our survey to uncover new audience amplification strategies to drive revenue beyond your website. That’s why, in our new survey, we’re diving into audience amplification strategies.
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What Is Retargeting?
AdvertiseMint
NOVEMBER 15, 2023
Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).
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Third-Party Cookies in Google Chrome: A Guide For AdTech
Clearcode
OCTOBER 21, 2024
Third-party cookies have been key to programmatic advertising, allowing advertisers to track users across sites for personalized ads. As privacy concerns grow, browsers like Safari and Firefox have blocked these cookies by default. In this article, you’ll learn about third-party cookies and their functions in Google Chrome.
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Why we care about adtech: The complete guide
Martech
MARCH 15, 2022
Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.
First-Party vs. Third-Party Cookies: What Marketers Need to Know
Smart-Hub
APRIL 1, 2024
Both first-party and third-party cookies are used for tracking user behavior on the Internet and allow for refining advertising strategies and delivering a more personalized user experience. In this guide, we will explain the difference between first-party and third-party cookies, explore relevant regulations, and more.
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Six Ways to Prevent Ineffective Video Ads
Brid.tv
DECEMBER 29, 2023
Table of Contents [ hide ] How to Prevent Ineffective Video Ads Improve Audience Targeting Retargeting Change Your Method Find Reliable Analytics Avoid Low-Quality Inventory Upgrade Your Creatives Fix Your Landing Page Invest More! Improve Audience Targeting One of the reasons your video ads aren’t doing well might be poor targeting.
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Google May Have to Limit its Own First-Party Data Capabilities to Satisfy the CMA
VideoWeek
APRIL 29, 2024
Following Google’s announcement last week that it is pushing back full deprecation of third-party cookies within its Chrome browser to 2025, the UK’s Competition and Markets Authority (CMA) has released its quarterly update on its scrutiny over Google’s Privacy Sandbox. But the CMA has been a big influence.
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How to provide privacy-compliant media in advertising’s post-cookie era
illumin
JANUARY 26, 2024
The alarm has been sounding for years, but the event some marketers have dreaded for years is finally upon us – the post-cookie era is here. Now, let’s be honest with ourselves – none of the AdTech media vendors on the open web are completely free from third-party cookies. Are you ready to go cookieless?
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Publicis and ITV Partner on Audience Addressability
VideoWeek
JUNE 1, 2023
Media agency Publicis Media and UK broadcaster ITV have announced a new partnership which will enable Publicis-owned media agencies to target audiences on ITV inventory using Publicis’ own Epsilon ID. Epsilon uses these identifiers to build out audiences which are used for targeting and measurement by Publicis Media agencies.
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Understanding Google’s Third-Party Cookies Phase-Out Extension
Single Grain
JANUARY 15, 2024
In an era where digital privacy is at the forefront of consumer concerns, Google’s latest move to phase out third-party cookies in Chrome has garnered significant attention. Work With Us What Are Third-Party Cookies? This initiative allows selected third-party services temporary access to third-party cookies.
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Will Google’s Cookie U-Turn Reshape Marketers’ Strategies?
VideoWeek
JULY 23, 2024
Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry.
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Google’s crumbling third-party cookie is still likely to take center stage at Dmexco 2022
Digiday
SEPTEMBER 20, 2022
The cookie crunch continues. The last time 20,000+ ad tech professionals from around the world convened in Koelnmesse, Google was yet to confirm “the death of the third-party cookie” officially. Here is Digiday’s primer on what will fuel conversations at this year’s event this week. Big Tech casts a long shadow.
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How to Make the Most of Your First-Party Data
Basis
NOVEMBER 18, 2022
Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different?
Charting The Future of Retargeting on Mobile: Q&A With Remerge’s Maria Lannon
InMobi
MARCH 14, 2022
In light of all of the changes happening around addressability, identity and privacy in mobile advertising, especially on iOS, what does the present and future of retargeting look like? Top Quotes From Maria Retargeting Explained: “Retargeting, which is what we do here at Remerge, is reengaging users through in-app advertising.
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How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem
Adtelligent
MARCH 12, 2020
Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?
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3 ways marketers can prepare for a cookieless future
Martech
JANUARY 26, 2022
Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. ” Timeline of third-party cookie changes. CDPs are designed to maximize the value of first-party customer data, making it a helpful asset for the coming third-party cookie deprecation.
OTT Targeting: 8 Best Ways to Reach Your Audience
MNTN
DECEMBER 5, 2023
The question is, how do you ensure your content reaches the right audiences? Here are eight OTT audience targeting strategies that you can put to work for your brand. This approach taps into the power of personal preference, connecting your brand with audiences engaged in content they love. The answer: OTT targeting.
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What is Protected Audience API (PAAPI)? The Ultimate Guide
Automatad Inc.
JANUARY 23, 2024
Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?
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Why Do Companies Want to Build Their Own RTB Bidder or DSP
Clearcode
SEPTEMBER 20, 2023
Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. Key market drivers for DSPs are the demise of third-party cookies, new and emerging digital channels, the development of new ad formats, a focus on contextual and content-driven advertising, and regulatory compliance.
Why Contextual Targeting in Digital Advertising Is Here to Stay
Basis
MARCH 14, 2024
The forthcoming “cookie-pocalypse” marks a pivotal moment in the advertising industry, as marketers grapple with a privacy-centric landscape and widespread signal loss. Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. How Does Contextual Targeting Work?
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The new identity landscape: A marketer’s guide
Martech
JUNE 8, 2022
Together, that makes up almost 85% of browser usage that will all but go dark for everything from audience building and retargeting to personalization and multi-touch attribution. Probabilistic/inferred: A small truth-set of data used to build audiences with a probability of being accurate. Get acquainted with clean rooms.
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What’s Inside Google’s Android Sandbox?
VideoWeek
DECEMBER 12, 2022
Except Google maintained, as has been the case with the removal of third-party cookies from its Chrome web browser, that it wouldn’t do anything drastic before a suitable, more privacy friendly replacement was ready to go. FLEDGE meanwhile, as on the web, is concerned with retargeting. Ads measurement and tracking limitations.
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Programmatic Advertising 101: What Is Behavioral Targeting?
Basis
MARCH 20, 2023
At the same time, the impending loss of third-party cookies in Google’s Chrome browser will change how marketers are able to use this kind of targeting in their campaigns. Looking to understand how behavioral targeting works, what benefits it offers, and what it might look like in a future without third-party cookies?
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How CPGs can realize the value of first-party data with a CDP
Martech
JANUARY 3, 2023
CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies.
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Overcoming signal loss in advertising
illumin
MAY 28, 2024
At the same time, tech giants such as Apple have made iOS updates to make tracking and targeting users more difficult and Google has initiated its plan to phase out third-party cookies in 2024. This loss of signal impairs customer acquisition and audience reach while shrinking returns on ad spending and increasing customer acquisition costs.
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ActionIQ Introduces Customer Experience Solution for Acquisition Marketing Powered by First-Party Data
Martech Series
OCTOBER 18, 2022
ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.
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