VideoWeek

JULY 21, 2022

The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. The implicit assumption is that if you reach a large audience, a good portion of that audience will pay attention to the ad. We particularly had a bee in our bonnet about viewability,” said Erfan Djazmi, SVP, director of P3 at Mediahub.

Agency 122

Agency Viewability Impressions Clickbait 122

Martech

OCTOBER 14, 2021

DoubleVerify, the platform known for supporting ad viewability and brand safety and combatting ad fraud this week launched Custom Contextual targeting for its DV Publisher Suite. With the demise of cookies, more precise contextual advertising is one way to reach relevant audiences without infringing on privacy. Why we care.

Advertising 105

Advertising Viewability Cookies Audience 105

InMobi

JULY 31, 2017

However, measuring mobile viewability is still extremely limited. Many brand marketers wonder how to measure viewable impressions on mobile without sacrificing media performance. With a slow load time, viewability and completion rates are both severely lessened. Of course, most users will abandon the ad after two seconds.)

Viewability 52

Viewability Cookies Impressions ROI 52

PubMatic

MAY 24, 2022

Today, PubMatic is launching Connect, a comprehensive and fully integrated platform to enable media buyers to seamlessly connect with their target audiences across the open internet. Through Connect, buyers can: Onboard your own CRM data to build first-party audience planning and activation strategies. Leverage PubMatic’s 30+ DMP, DSP.

Audience 65

Audience Media Viewability Cookies 65

Ad Monsters

DECEMBER 13, 2022

Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss. So maybe there’s something to the argument that attention metrics will be a key measure for advertisers once the cookie finally takes its final breath. ” .

Viewability 88

Viewability Advertising Impressions Cookies 88

PubMatic

FEBRUARY 1, 2023

Even prior to full third-party cookie deprecation, PubMatic is working with a growing number of top advertisers on how to use sell-side data activation to build channel-agnostic and efficient strategies to survive and thrive no matter what comes next. DSPs then automatically decide which media placements to buy for that advertiser.

Viewability 93

Viewability Demand Side Platform Cookies Impressions 93

Martech

SEPTEMBER 20, 2023

The solution will not track the behavior of individuals but rather accounts, based primarily on IP addresses (cookies are not in play here). “You can select multiple vendors and it show you how well each one reaches and engages the target audience and what the actual cost per visit is for the intended audience.”

Cookies 123

Cookies Viewability Audience Marketing 123

Digiday

SEPTEMBER 27, 2022

Google may have yet to deprecate the third-party cookie in its Chrome browser, but publishers have been dealing with the online tracking mechanism’s absence in browsers like Apple’s Safari and Mozilla’s Firefox for years. Enter the IAB Tech Lab’s seller-defined audiences specification. It just doesn’t translate.

Cookies 80

Cookies Viewability Impressions Ad Inventory 80

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 131

First-Party Cookies Cookies Impressions Ad Exchange 131

AdExchanger

MARCH 3, 2024

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

Cookies 138

Cookies Advertising CPM Viewability 138

AdExchanger

JANUARY 10, 2024

Google Chrome will deprecate third-party cookies, Privacy Sandbox will dominate the conversation, and media will continue having a major crisis, as years of removing friction between consumer and content has cratered the value chain. While 2023’s return to fiscal responsibility made for rough waters, it will pale in comparison to 2024.

Ad Tech 137

Ad Tech Cookies Conversion Media 137

Martech

MAY 17, 2022

Contextual Targeting Reporting insights into targeting segment performance, specifically focusing on viewability, reach and programmatic dimensions and Contextual Targeting Profiles, which enables clients to bundle all of their desired targeting segments into one profile with a single segment ID for easy activation in their DSP. Why we care.

Viewability 98

Viewability ROI Cookies MarTech 98

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! Marketers are gearing up for it by armoring themselves with potential alternatives such as contextual targeting , first-party data , and building a reliable relationship with audiences. What Is Protected Audience API? How Protected Audience API Works?

Audience 52

Audience Cookies Ad Server Viewability 52

Digiday

DECEMBER 8, 2022

In response, an increasing number of brands are turning to more nuanced audience measurement strategies. Gauging consumer attention with viewability and media quality metrics. Marketers are finding viewability metrics to be some of the most critical elements for measuring consumer attention levels.

Viewability 68

Viewability Cookies Audience ROI 68

Martech

MARCH 6, 2023

While cookies are going away, IP targeting is here to stay. Step 1: Understand your target audience CTV advertising lets you connect with almost any segment and helps you broaden your reach. So, in addition to understanding your target audience, you should consider how others will receive your ads within the viewing group.

Viewability 98

Viewability Conversion Rate Impressions Conversion 98

Ad Monsters

DECEMBER 17, 2024

Targeting: Shifting to AI-Enriched Contextual Strategies and First-Party Data As the limitations of cookie-based solutions and traditional DMPs become more evident, 2025 will see marketers pivot to more effective and scalable targeting approaches. Heres how we can expect all of these trends and more to unfold in the coming year.

Marketing 62

Marketing Viewability Cookies Ad Targeting 62

Media Math

MARCH 22, 2022

You may view Tom and Jerry as the walled gardens vs. the independents, SSPs vs DSPs, or Cookies vs. RampID, but there’s no shortage of one chasing the other in the hopes of convincing the industry (or worse, investors) where to put their money. There’s a lot of cat and mouse playing out in programmatic advertising. Find your identity.

Header Bidding 91

Header Bidding Advertising Cookies Viewability 91

Digiday

MARCH 22, 2023

Asaf Shamly, CEO and co-founder, Browsi With user experience at the forefront of many publishers’ minds, the eventual deprecation of third-party cookies is bound to wreak havoc for those who haven’t quite figured out how to adjust their ad model to the coming change. Therein lie both the problem and the opportunity. People are dynamic.

Cookies 74

Cookies Viewability Ad Tech Audience 74

Monetize More

JULY 19, 2022

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. Informational campaigns targeting a general audience or video ads often deliver the best results with this setup. The winning bid is the highest bid and the ad associated with that bid is served.

Header Bidding 98

Header Bidding Ad Server Cookies Ad Inventory 98

Digiday

APRIL 6, 2023

Matt Ryter, vice president, sales, Genius Sports Brands targeting sports audiences already know that reaching fans is getting harder and more expensive by the day. The opportunity is especially impactful for brands looking to reach sports audiences, with more sports adopting streaming options such as Major League Soccer (MLS) on Apple TV.

Advertising 73

Advertising Cookies Viewability Audience 73

Ad Monsters

JUNE 18, 2024

Attention vs. Viewability In the age of TikTok and viral cat videos, capturing attention is the real MVP. The Top 100 List might focus on viewability, but where’s the love for those who master the art of holding our ever-fleeting attention spans? Forget cookies; it’s all about code-on-page intelligence now.

Real Estate 69

Real Estate Viewability Cookies Conversion 69

VideoWeek

NOVEMBER 6, 2024

The report also identified the key drivers for programmatic adoption, with 38 percent of advertisers citing the ability to discover audiences, and 33 percent of agencies claiming cost efficiencies. The use of first-party data is therefore on the rise on both the advertiser and agency front, although down slightly from 2023 levels.

Media 59

Media Cookies Agency Viewability 59

Digiday

JANUARY 8, 2023

Nordic publisher Schibsted grew tired of waiting for advertisers to place their bets on an alternative to third-party cookies, so it made the choice for them. Not when scaled publishers with premium brands and, ideally, large authenticated audiences are poised to benefit from the degradation of third-party addressability.

Cookies 69

Cookies Marketing Ad Tech Viewability 69

Basis

DECEMBER 6, 2022

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! Reach Niche Audiences. This targeting tactic can also offset the higher data fees that come with first- and third-party data.

Cookies 71

Cookies CPC CPM Viewability 71

YieldBird

NOVEMBER 10, 2023

Yet, without a sound targeting framework, delivering excellent ad exposure, encompassing viewability, impressions, and clicks, becomes challenging. Despite industry concerns about third-party cookie tracking and ID solutions, this holiday season emphasizes the value of a targeting strategy grounded in first-party data.

Viewability 98

Viewability Impressions CPM Conversion Rate 98

VideoWeek

DECEMBER 20, 2022

Meanwhile the continued deprecation of the third-party cookie in Chrome, the increasing focus on social responsibility, and further fragmentation across the TV landscape creates new avenues for how best to use data and monetise a growing content pool. . Lastly, attention-based metrics will start replacing viewability metrics mid-funnel.

Cookies 126

Cookies Audience Media Ad Tech 126

VideoWeek

AUGUST 23, 2022

What’s the role of the OVP in a post-cookie world? When you’re starting from scratch in the post-cookie world, it takes a lot of time to compile enough data for it to be statistically significant as a contextual signal. That means we can prove, and improve, our methods so that they’re comfortably able to replace the cookie one day.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Basis

AUGUST 30, 2022

CTV ads are high-quality, non-skippable, and 100% viewable. That means there’s a huge opportunity to captivate audiences and tell your brand or product’s story through a compelling CTV ad. Have I been mindful of the length of my ad, perhaps using A/B testing to determine what resonates most with my audience?

Advertising 84

Advertising Viewability Brand Awareness A/B Testing 84

InMobi

JULY 20, 2020

Myth #1: In-App Reach Isn’t Large Enough to Scale Brand Ad Campaigns With over 3 billion smartphone users in the world and over 200 billion app downloads , the in-app audience is anything but small. While mid-core and strategy games attract a predominantly male audience, the gender split for casual gaming is nearly even.

Advertising 52

Advertising Viewability Cookies Click Through Rate 52

Digiday

OCTOBER 10, 2022

The DMV newsletter will include content from the Metro desk, as well as other stories for a local audience, such as sports, lifestyle and entertainment articles. The goal of it is to make the newsletter about the audience in the DMV. Newsletter viewability isn’t determined by platforms’ algorithms, Berkowitz added.

Viewability 78

Viewability Ad Inventory Audience Entertainment 78

Ad Monsters

MAY 1, 2024

DSP campaign goals set too high viewability? AB: Lotame’s approach to curated marketplaces (PMPs) involves aligning 1st party or 3rd party audience data with publisher datasets. Campaign performance informs media spend. MFA sites deliver on superficial campaign goals, ingeniously engineered to “game” buyer KPIs.

Viewability 59

Viewability Machine Learning CPC Ad Server 59

Ad Monsters

JUNE 16, 2022

And while what life looks like post-cookie ran throughout the two days of knowledge sharing, there was a deep focus on what is actually happening right here and now and why you should be paying closer attention. Retail Media Networks represent an oasis in a data desert, 3rd party cookies have been a mirage.”

Viewability 52

Viewability Cookies Retail eCommerce 52

InMobi

FEBRUARY 18, 2016

As such, keywords scraped from the mobile website are a rich data source for identifying audience personas. need to be crunched together to build reliable audience personas. Creative Capabilities: Brand advertisers have often relied on interactive ad creatives to engage with their target audience and build a relationship with the user.

Viewability 52

Viewability Cookies Rich Media Impressions 52

InMobi

NOVEMBER 13, 2018

1) Target Consumers Without Cookies Within mobile web advertising or any other browser-based marketing effort, most data available to marketers and advertisers has traditionally come from cookies. That may be fine for Cookie Monster , but it won’t cut it for savvy marketers today. They have a short shelf life.

Advertising 52

Advertising Click Through Rate Cookies Banner 52

Digiday

DECEMBER 22, 2022

Is the ‘death of the cookie’ still an issue, or are marketers finding alternative solutions? Jochen Schlosser: Cookies will die — we know that for sure — but the timing is still a bit unclear. It still doesn’t feel like the cookie will be gone within 24 months for some large publishers and advertisers.

Ad Tech 66

Ad Tech Cookies Viewability ROI 66

VideoWeek

FEBRUARY 9, 2024

In this week’s Week in Review: MFE’s pan-European ambitions take a step forward, UK audience turned off SVOD at Christmas, and IPG targets a better 2024 after slight dip in organic net revenues. Piers Morgan Migrates to YouTube Amid Low TV Ratings Piers Morgan is moving his TalkTV show to YouTube in a bid for larger audiences.

Cookies 98

Cookies Media Agency Audience 98

Basis

MARCH 14, 2023

Once you’ve identified your KPIs and planned for optimizations, consider the following when planning an effective CTV campaign: All eyes are on you : Since CTV ads are 100% viewable, full-screen, and almost always non-skippable, it’s important to design ads that captivate your audience and elevate your unique brand voice.

Advertising 85

Advertising A/B Testing Audience Viewability 85