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Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (w/ a 3X ROAS)

Single Grain

ThinSlim Foods is a brand of low-carb products that has been doing quite well: they’ve grown 100-150% every year for the last seven years. That means that every term they were bidding on contained “ThinSlim Foods” in front of it or another branded product that they had. TSF was only using Google search to promote their brand terms.

Food 105
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OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that weve all grown to know and love, like CNN, CNBC, Food Network, and more. It also provides detailed analytics for measuring effectiveness.

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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133
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Are You New to Connected TV? Here’s What You Need To Know.

MNTN

CTV allows advertisers to: Target audiences with precision Have access to detailed campaign data. Precision Audience Targeting. A key benefit of advertising on CTV is its audience targeting capabilities. Lead With a Performance Mindset. Fortunately, CTV advertising provides the tools and insights you’ll need to do just this.

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What Is OTT Advertising? How Over-the-Top Ads Work (2024)

MNTN

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

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How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. Choosing a restaurant might be as simple as deciding, “Well, I feel like Chinese food, not Mexican, tonight.” Action Goal: Encourage the audience to take a specific action.

Marketing 105
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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. Cost per Acquisition (CPA).