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Middle of the Funnel: The MoFu stage nurtures audiences who have shown interest in your brand or products but have not purchased yet. An example might be purchasing a pharmaceutical drug. Action Goal: Encourage the audience to take a specific action. Content at the ToFu stage should be educational, informative and engaging.
Some of these include: Healthcare Food Media outlets Pharmaceuticals Supplements It’s worth noting that some media outlets have gone above and beyond with their marketing and social responsibility. This resulted in a nice conversion boost while allowing these platforms to build a good relationship with their audiences.
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