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100+ LinkedIn Advertising Statistics to Improve Your B2B Marketing Campaign

Single Grain

Oberlo ) LinkedIn discontinued geo-targeting in sponsored messaging campaigns in the EU as of January 10th, 2022. Demand Sage ) 69% of marketers state that hyper-targeting is more successful than a broader approach. Sprout Social ) Video ads must draw an audience in within the first 10 seconds before losing a lead’s attention.

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10 Best Facebook Advertising Strategies to Drive More Revenue

Single Grain

It allows the display of advertisements to promote the products and services of businesses targeted to users based on their location, demographic, and profile information. It allows you to reach your target audience, boost brand awareness, and drive conversions effectively on a single social platform. Facebook connects almost 2.9

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How to control Performance Max campaigns

Martech

Bids are automated and determined by advertiser goals rather than a restrictive max CPC. Optimizing targeting and bidding have historically been the most important elements of running a great PPC campaign. But if you had the best ad and showed it to the wrong audience or paid too much for it, you’d get poor results.

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Cutting through the hype of GeoTargeting

InMobi

Considering that Geo Targeting is one of the advantages of mobile advertising over other forms of advertising, there is a lot of hype around the feature, and rightly so. But let's take a step back and look at the some of the basic features of geo targeting “ state and city targeting.

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Geotargeting in the cookieless world

illumin

It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. Geotargeted marketing also lets brands identify and target consumers based on certain demographics and behavior aside from just location. It creates more accurate targeting in a cost-effective way.

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How to Choose a Digital Marketing Agency That Delivers Results

Single Grain

For example, instead of just targeting “running shoes,” an agency might find that “best cushioned running shoes for flat feet” offers a niche yet lucrative market segment. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. —

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Now, more than ever, local businesses need effective strategies to reach their target audience and maximize their return on investment – like local PPC. Local PPC advertising offers businesses an unparalleled opportunity to target specific audiences, boost brand awareness and optimize conversions like never before.