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Strategies for Successful Mobile Programmatic Buying

Smart-Hub

Get a Consultation For Free Contact us 5 Strategies for Successful Mobile Programmatic Buying Programmatic is more than buying ad slots — it implies “purchasing” specific audiences. For example, a video ad can work great in case the goal is to drive traffic while informing the audience about a discount can be done with the help of banners.

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Ad Fraud Guide: What it is, How it Works, And Main Types 

Adtelligent

In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. Geo masking: Ads meant for a specific location get shown somewhere else, wasting money on the wrong audience. Here are some key strategies to protect your ad spend and ensure your campaigns reach real audiences.