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This led to increased brand awareness, more qualified leads, and a decreased CPL. Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. The audience may enjoy the content but not be in the market to purchase anything. Why is this important?
This led to increased brand awareness, more qualified leads, and a decreased CPL. Since Eric’s viral video content wasn’t leading to sales , he targeted a niche audience that was likely to convert. The audience may enjoy the content but not be in the market to purchase anything. Why is this important?
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