Digiday

MARCH 25, 2025

As 1440 looks to grow its advertising business, the newsletter company is laser-focused on the CPM pricing model. Founded in 2017, 1440 Media operates an eponymous newsletter, 1440, with the goal of providing a comprehensive and unbiased news roundup for a subscriber base that currently stands at 4.5 links per opened newsletter.

CPM 47

CPM Media Audience Advertising 47

Ad Monsters

DECEMBER 16, 2024

Advertisers have mostly focused their publisher media buys on audience targeting, and a lot of the infrastructure built up to support that actually worked against premium publishers. Including: Resetting CPMs: Brands have long had a set of CPM expectations for contextual targeting. For premium media companies, its about time.

CPM 98

CPM Ad Tech Ad Targeting Advertising 98

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM 52

CPM Fill rate Impressions CPC 52

Martech

SEPTEMBER 10, 2024

to engage hyperlocal audiences more effectively. This significant shift highlights advertisers’ desire to get in front of key local audiences on media channels where people spend the majority of their time. Dealer.com achieved a CPM (cost-per-thousand) impression on Amazon that was 65% cheaper than other channels.

Media 113

Media Advertising Ad Ops Non-Profit 113

MNTN

NOVEMBER 1, 2024

Unlike traditional TV metrics, CTV measurement provides insights into viewer engagement, audience targeting effectiveness, and conversion outcomes, helping marketers optimize their strategies in real-time. Audience Segmentation : Viewer data is used to create audience groups based on demographics and behavior.

Viewability 52

Viewability CPA Conversion Rate CPM 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

MNTN

OCTOBER 7, 2024

With that in mind, here’s everything you need to know about Connected TV CPM rates and OTT advertising costs. The cost of streaming advertising (just as it has been for traditional TV) is measured in the cost per thousand (CPM, with the “ M” representing the Roman numeral for 1,000). What Is a Good CPM for Connected TV and OTT?

CPM 52

CPM Advertising Audience Brand Lift 52

Ad Monsters

MARCH 12, 2024

In this series, Admonsters will examine some cookie-free alternatives to audience development and targeting. He never liked the assumptions that third-party cookies forced people in the industry to make to tell stories about their audiences and determine who to target. The company provides 39 core audiences (home type, own v.

Cookies 98

Cookies Audience Manufacturing Education 98

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Clearcode

DECEMBER 2, 2024

Harnessing radar technology to revolutionize how campaigns are measured, providing real-time, privacy-compliant data on audience engagement and enabling a more precise cost-per-thousand (CPM) model.

Retail 52

Retail Media CPM Conversion 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. By calculating the revenue generated per thousand impressions, publishers can compare the effectiveness of different ad units, formats, audiences, and ad networks and make data-driven decisions about optimizing their revenue. So, let’s begin.

CPM 52

CPM Ad Inventory Impressions CPL 52

Martech

JUNE 7, 2024

adjust CPM/CPV bids and budgets for flighted campaigns) Keywords and targeting (e.g. opt into audience expansion, remove contextual targeting) Measurement (e.g. The tailored Brand Recommendations span awareness and consideration campaigns with cost-per-thousand (CPM) and cost-per-view (CPV) bidding.

CPM 117

CPM Marketing Education MarTech 117

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. CPM), Safari/iOS and non-consented audiences fetch just $3.78 CPMs, respectively. Heres what really stinks for publishers: iOS users, by definition, are premium audiences. CPM for these users.

CPM 97

CPM Cookies Impressions GDPR 97

Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

Clickbait 72

Clickbait Audience CPM Entertainment 72

Media Math

JUNE 21, 2023

Wimbledon’s wealthier audience is 3.3X CPM, Video – $5.00-$9.00 CPM, Video – $5.00-$9.00 Combine with MediaMath Audiences shopper data at no additional cost! For instance, 80% of tennis fans are college-educated , have an average household income of over $120K, and spend on average 17.9

Audience 52

Audience Geo targeting Advertising CPM 52

Ad Monsters

SEPTEMBER 16, 2024

For example, you can answer questions such as: How much does a certain segment increase my CPM? This allows you to investigate combinations of key-key-values to figure out: Which combination of positions and custom parameters leads to a higher CPM? What targeting combinations are prebid vendors bidding on? on most auctions?

CPM 122

CPM Ad Inventory Ad Tech Conversion 122

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. Although with little effort, media buyers can provide them with a lower CTA while still bidding by CPM.

CPC 111

CPC Demand Side Platform CPM Media 111

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Conversion Audience CPC 133

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. Thus, the SSP could charge a higher CPM. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers.

CPM 94

CPM Cookies Affiliates Impressions 94

Digiday

JUNE 8, 2022

In the race to collect first-party data, publishers are considering every option, including recycling audience engagement tactics like surveying. Gannett isn’t the only publisher more actively surveying its audience. But that doesn’t necessarily mean we’d be willing to pay more for it on a CPM basis.

Audience 74

Audience Media Affiliates CPM 74

Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. Boost your strategy with these actionable insights for CTV and FAST monetization. The most optimal way to do so is to calculate RPS (Revenue per Second).

CPM 105

CPM Impressions CPA Affiliates 105

Ad Monsters

MAY 16, 2024

In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers. Brands struggle to connect with concentrated audiences. This statistic sets GSTV apart from other media formats, showcasing its ability to captivate audiences.

Viewability 116

Viewability Impressions CPM Audience 116

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. Audience Targeting Capabilities: Who are you trying to reach? Ad Placement Options: Where will your ads appear?

Retail 105

Retail Media CPM CPC 105

TechCrunch Ads

MAY 9, 2022

You get a more expensive audience. They also get access to a more expensive and, as a result, more affluent audience at a lower cost than usual. It’s a great strategy to follow because you can check your hypothesis on a much broader audience and draw some conclusions. But it is not only a winter story. How does it work?

CPM 85

CPM Audience Education Marketing 85

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Martech Series

NOVEMBER 1, 2022

Demand-Side Platform with Built-In Audiences Offers Marketers Unprecedented Ad Targeting Capabilities. CIENCE GO Digital combines the industry-leading GO Data custom audience creation platform and Bidder-as-a-Service (BaaS) demand-side platform (DSP) functionality to give marketers precise and programmatic ad targeting for custom audiences.

Demand Side Platform 94

Demand Side Platform CPM Click Through Rate Ad Exchange 94

VideoWeek

FEBRUARY 21, 2024

How do we also cater the growing number of data-savvy programmatic-first ad buyers that also want to target streaming audiences? What impact does optimising CTV ad breaks to increase yield have on streaming audiences? Everybody wants to grow their audience. But TV viewers are no longer tolerating a bad ad break experience.

Ad Server 135

Ad Server CPM Audience Advertising 135

Martech

JUNE 27, 2024

” Stirista’s AI CPM Optimizer is embedded in its media buying platform. Productsup added AI tools to its platform that enable businesses to generate and manipulate product content per audience, channel and market. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 96

MarTech eCommerce CPM Impressions 96

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. For publishers, the major concern is whether their CPMs will tank. The CPM does not falter. Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. .

Cookies 97

Cookies CPM Food Ad Tech 97

Digiday

DECEMBER 14, 2022

The specific shortfall amounts vary by advertiser, but in some cases, Netflix has only delivered roughly 80% of the expected audience, said the executives. Netflix has since lowered its price, but it is still asking advertisers to pay a $55 CPM, though ad buyers will likely use the slow start to haggle for a further price drop.

Advertising 99

Advertising CPM Agency Ad Inventory 99

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Mobile Ad Formats. Google AdMob.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. We’ve been thinking about it since 2022.

Cookies 121

Cookies Marketing Retargeting CPC 121

Basis

SEPTEMBER 9, 2022

This variety allows advertisers to test hypotheses around their target audiences, creative formats, and messaging. On the other hand, the audio format isn’t well suited to a cost-per-acquisition KPI, and first-party audiences shouldn’t be held to an efficient CPM.

Advertising 91

Advertising CPM Audience Conversion 91

Martech

OCTOBER 16, 2023

YouTube’s new advertising offering has the potential to give your brand visibility during key cultural moments and help you reach your target audience. Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only.

CPM 92

CPM ROI MarTech Audience 92

PubMatic

OCTOBER 5, 2023

For more insight into how to make your audience and ad inventory more attractive to buyers—and capture budgets that remain unallocated—see PubMatic’s Q4 Holiday Tune Up guide for publishers. Deck your halls with PMPs – We do the heavy lifting so you can focus on other areas of your business.

CPM 107

CPM Cookies Ad Inventory Video Ads 107