Ad Monsters

JULY 30, 2024

The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. They’re now hot commodities, filling up quickly and boosting your bottom line. Some publishers have reported CPM drops of up to 20% due to bid shading.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. How to Set up Header Bidding? Setting up header bidding can be complex, but it’s worth the effort.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. This bonus activity, if you will, jolts advertising budgets into overdrive as advertisers try to get their product or service in front of the right audience at the right time.

Fill rate 115

Fill rate CPM Advertising Retail 115

Brid.tv

DECEMBER 21, 2022

However, regardless of what exactly you’re looking for, there are certain factors you should keep in mind on top of the most competitive CPM. . Audience targeting can make or break even the best campaign. This is why precise audience targeting is paramount for publishers and app developers. . Mobile Ad Formats. Google AdMob.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users.

Ad network 52

Ad network CPC CPM CPA 52

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Monetize More

JUNE 22, 2022

They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. Its interstitial ad technology platform optimizes ads depending on the app or site’s niche to retain and grow audience engagement. Benefits: In-depth audience analysis for launching campaigns that will convert.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. publishers get an average CPM of 2.80 Better user engagement results in higher revenue.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

JANUARY 9, 2024

You need a bucket of strategies to optimize the header bidding setup, which greatly impacts demand generation, CPM, and total yield. Video ads tend to get higher CPM and CTR than static ads. It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Mediavine

JANUARY 6, 2022

We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day. Both CPM and fill rate are heavily influenced by seasonal advertising spend , when consumer activity increases and decreases cyclically.

Fill rate 52

Fill rate CPM Advertising Audience 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Brid.tv

DECEMBER 20, 2022

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? As such, it certainly has a lot of benefits, both for publishers and advertisers: It Attracts a Larger Audience — Not everyone is prepared to spend money to be able to download or use an app. However, the CPM of an ad is usually lower than its CPC or CPA would be.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Monetize More

JANUARY 10, 2023

Drop in CPM. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids).

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

JANUARY 12, 2023

This means that the ads are less likely to be seen by users, which can lead to lower CPM (cost per thousand impressions) rates and an increase in unfilled impressions. These brand awareness campaigns mostly have fixed CPM rates with unlimited impressions. Find a 100% fill ad network that targets a global audience.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

InMobi

JULY 24, 2019

And now that header bidding is available in-app, app publishers and developers can more effectively ensure they are getting quality inventory in their available ad space and obtain better insights on their target audiences. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. By analyzing the content of a web page and user behavior, AdX ensures that ads are contextually relevant, improving engagement rates and overall campaign performance.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

NOVEMBER 16, 2023

Update CPM value frequently: Calculate the CPM value of your ad units based on the demand and fill rate. Also, frequently update it according to seasonal changes and other demands to increase the CPM you get from the buyer. Direct deals are the best kind to get high CPM for your premium inventory.

CPM 52

CPM Viewability Ad Server Ad Space 52

Unruly

SEPTEMBER 7, 2022

Users will also see the existing fill of those available requests broken out into three metrics; Impressions, Fill Rate, and CPM, from the previous day. content-level contextual targeting, audience targeting, device type, impression type, geo, etc.),

Fill rate 52

Fill rate Impressions CPM Fashion 52

Monetize More

MAY 20, 2023

Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. They help publishers with unique ad inventory optimize their ad stack while offering a fixed CPM rate with a 100% fill rate. Click here to sign up for Epom.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Automatad Inc.

DECEMBER 1, 2023

Video ads are the most engaging ads that deliver a short brand message across the audience. Since video ads are highly efficient, their CPM value is high and has more demand. This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Additionally, publishers must have an engaged audience and follow Better Ads Standards. They can then use this information to tweak and optimize campaigns and generate more revenue.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Smart-Hub

NOVEMBER 6, 2023

Whether you’re a seasoned marketer fine-tuning your strategy or a business owner looking for the best way to reach your audience, this article equips you with the knowledge to navigate modern advertising. Drawbacks of Direct Advertising Limited Reach: Direct advertising, by its nature, is focused on a specific audience.

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. This bonus activity, if you will, jolts advertising budgets into overdrive as advertisers try to get their product or service in front of the right audience at the right time.

Fill rate 52

Fill rate CPM Advertising Retail 52

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. There is no other contender with higher CPM rates than Google.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Ad Ops Hero

JANUARY 25, 2021

Using the historical bid pattern, the publishers can set the higher bidding price and increase the CPM value in their direct selling process. Managing Remnant Inventory : This is one of the biggest challenges for most of all the publishers to fill all the ad units at all the time.

Ad Exchange 52

Ad Exchange Click Through Rate Ad Inventory Fill rate 52

Lemonads

SEPTEMBER 18, 2020

AdsKeeper helps publishers monetize their ad inventory by displaying original content recommendations in the sidebar, meanwhile, it helps advertisers to acquire new audiences that perfectly match offers and works on a CPM basis, and has good advertisers throughout Europe! It’s all about you now! just like here below!

Native Advertising 52

Native Advertising Advertising CPM Pop-Up 52

Lemonads

NOVEMBER 12, 2020

This results in a more engaged audience that’s willing to take an additional few seconds to look at the ad, rather than closing it as soon as it appears. Whether you’re purchasing traffic or monetizing your own visitors, remember to develop ads that provide some type of value to your audience.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Brid.tv

SEPTEMBER 12, 2022

It reaches wide audiences and allows for precise targeting. CTV advertising is a great channel for promoting all kinds of products and services to targeted audiences. In order to determine which ads should be displayed to which viewers and when, CTV advertising utilizes advanced audience targeting tools. What Is CTV Advertising?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. Precise Targeting — Good audience targeting ensures better campaign results. Needless to say, these platforms come with all the tools and features that advertisers use, such as audience targeting. Automated Reporting.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Automatad Inc.

NOVEMBER 23, 2023

SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently. Bids on ad inventory as per advertiser’s goals and target audience.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

FEBRUARY 8, 2023

Even though the CPM for those impressions will be lower for the first ad served, you will increase your page RPM. Another thing to consider if you use refresh is the drop in your overall CPM rates. Outstream Ads Creates a high CPM video ad unit even for publishers who have no video content.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work? Targeting Options.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? The increased demand leads to higher fill rates for publishers, so no inventory goes unsold.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Clearcode

FEBRUARY 26, 2023

Ad Insertion Ad Targeting Measurement Viewer Experience The Rise of Advertising in Video-Streaming Services Video advertising has always been seen as a premium medium as it allows brands to show engaging video ads to their target audience and allows publishers to receive a higher CPM compared to display ads.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52