Automatad Inc.

NOVEMBER 9, 2023

Share Tweet Share Programmatic advertising is rooted in two vital demands: getting high prices for ad impressions and putting ads in front of the right audience. Header bidding (HB) is a proven way to quench these two demands and gives the publishers a chance to get out of walled gardens. This blog gives answers to all this.

Header Bidding 52

Header Bidding Ad Server CPM Ad Exchange 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Ad Monsters

JULY 30, 2024

Here are the risks you need to watch out for and how to handle them: Lower CPMs: Bid shading typically results in lower cost-per-thousand impressions (CPMs). Some publishers have reported CPM drops of up to 20% due to bid shading. What to Do: Enhance your auction strategies with techniques like header bidding.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Use ad networks that pay well: Research different ad networks and choose the ones that offer the best RPM rates for your website’s niche and audience.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

APRIL 3, 2023

A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00 Track auction performance in real time across your entire header bidding stack. This amount is determined by the publisher selling the ad space.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Monetize More

MARCH 10, 2023

By understanding how much revenue they’re generating for each ad impression, publishers can make informed decisions about which ads to serve and where to place them, ultimately maximizing revenue and delivering a better user experience for their audience. In other words, CPM is a cost metric, while RPM is a revenue metric.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. More insights as HB provides publishers with bid prices and demand source performance.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. DMPs enhance campaign precision by informing bidding strategies and optimizing ad delivery across different channels.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Digiday

NOVEMBER 17, 2022

With the accelerated growth of connected TV, programmatic advertisers are increasingly investing in the medium to reach engaged audiences. Advertisers also benefit as real-time bidding levels the playing field for marketers. Register for free to watch more of the discussion and learn how publishers are maximizing ad revenue on CTV.

Header Bidding 69

Header Bidding Ad Server Video Ads CPM 69

Brid.tv

AUGUST 23, 2022

They also allow you to optimize your content and ads for mobile and other devices, strike direct deals with advertisers for premium ad inventory, and use header bidding to sell the rest. Additionally, publishers must have an engaged audience and follow Better Ads Standards. Video Platform Features. SpringServe.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

InMobi

JUNE 18, 2019

To improve revenue and fill rates, follow these five steps: 1) Implement an In-App Header Bidding Solution Header bidding solutions have helped to boost both fill rates and ad revenue on the desktop/browser side when they were first introduced a few years ago. But that’s just one side of the coin when it comes to banners.

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Brid.tv

FEBRUARY 9, 2023

Wider Audience Reach — Subscription-based or pay-to-view monetization models limit the publisher’s audience pool. On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. publishers get an average CPM of 2.80 FAQ What Is Video Ad Monetization?

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Monetize More

MAY 30, 2023

PubMatic Offers a digital ad platform for app developers and publishers, including the OpenWrap SDK for header bidding in mobile in-app ads. Offers viewable, brand-safe, and audience-friendly ads, with integration options through open exchange, PMP, or managed service. Supports iOS, Android, Unity, and more.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Monetize More

FEBRUARY 8, 2023

Without addon options of advanced ad tech services and premium header bidding custom options, you are missing out on a major piece of the ad revenue pie. You’re likely to miss out on the best bids for your ad slots if your site is running slow or poorly-coded ad technology.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. Adhere to Google’s Better Ads Standards Considering that most online advertising goes through Google ADX nowadays and that Google offers premium CPM, you’d be remiss not to use it.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Audience Targeting Options. Proper audience targeting is one of the key components of successful advertising campaigns. Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users.

Ad network 52

Ad network CPC CPM CPA 52

Monetize More

JANUARY 10, 2023

Drop in CPM. Advertisers and buyers lower their spending in anticipation of the change in user’s behavior and tend to bid lower on ad impressions during Q1. This directly translates to the lowering of inventory worth from their perspective, which causes the overall slump in CPM/bids.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Automatad Inc.

OCTOBER 27, 2023

Despite the high CPM that video ads possess, the RPM of a single page will be low due to the restricted demand for video inventory. Along with placing video ads, you need to optimize certain factors of ads to get high CPM, CTR, and CPAs for video ad slots. You can drive better user engagement, traffic, and CPM.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Oko

AUGUST 8, 2024

These features allow you to reach specific audience segments more effectively, and ensure that your ads are both relevant and impactful. Audience Segmentation As we all know, one of the keys to successful advertising is knowing your audience, so that you can target them effectively.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? You can partner with multiple ad networks , run header bidding, and implement ad refresh without issues. Whenever AdSense fails to deliver an ad, you can let other ad networks bid and win the ad impression.

Header Bidding 52

Header Bidding CPC Impressions Click Through Rate 52

InMobi

SEPTEMBER 19, 2018

Technologies like in-app header bidding and real-time bidding are involved, sure, but many app publishers often have questions about the specifics. In particular, one question we often here a lot concerns the price of in-app ads and how pricing within in-app bidding really works. The first way is a stated CPM.

CPM 52

CPM Ad network Header Bidding Impressions 52

Automatad Inc.

OCTOBER 26, 2023

So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Your audience can choose to mute or skip them. They offer flexibility, and you can set them to auto-play or allow your audience to initiate them manually, along with the option to mute or skip these ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Adtelligent

OCTOBER 6, 2021

Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible. Publishers can leverage DMPs to determine the preferences of their audiences, which ad content performs better and assists in leveraging this knowledge.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

NOVEMBER 1, 2022

The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Then, a process such as header bidding or waterfalling is used to assign the real estate to the right bidder. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

MARCH 28, 2023

Usually, a publisher and an advertiser establish contact through an ad network, and the publisher offers a piece or package of ad inventory for a certain CPM. The advertiser, a florist’s shop, wants to reach a target audience of people interested in gardening. So how does this process actually look behind the scenes?

Advertising 52

Advertising Ad Ops Ad Inventory Header Bidding 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

NOVEMBER 20, 2023

Preferred deals, or programmatic not-guaranteed, are programmatic direct deals where publishers sell premium inventory to the preferred advertiser at a pre-determined fixed CPM after the negotiation process. You set a fixed CPM for inventory, which the advertiser is ready to pay for the first look. What Is Preferred Deal?

CPM 52

CPM Header Bidding Ad Space Impressions 52

Brid.tv

AUGUST 29, 2022

With the rise of the popularity of video content came the rise in the number of platforms offering access to movies, shows, and other video formats to audiences far and wide. These platforms connect publishers to advertisers who wish to reach wider audiences through OTT TV. So how do these platforms actually work? Targeting Options.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Automatad Inc.

NOVEMBER 23, 2023

Here is when advertisers bid to impress your visitors with their ads. SSPs use tons of visitor data to select ads that grab attention and make your audience happy. Buying and optimizing ad inventory, audience targeting, and data utilization. Assist advertisers in reaching target audiences efficiently.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

AUGUST 2, 2022

The best mobile ads ensure fair rates for mobile publishers and mobile developers, have high Cost Per Mile (CPMs), are relevant to the target audience, and offer high-quality ad graphics. These are rectangular images with clear text for the target audience. CPM is the best pricing model for you because it’s publisher-friendly.

Ad network 52

Ad network Mobile Ads Banner Non-Profit 52

Monetize More

MARCH 9, 2023

Here are some to keep in mind: Site niche Content quality General seasonality Audience geographics Audience demographics Audience seasonality Topic trends and breaking stories Factors impacting Ad RPM & Page RPM Several factors can impact Ad RPM (revenue per thousand ad impressions) and Page RPM (revenue per thousand pageviews) for publishers.

Click Through Rate 52

Click Through Rate Impressions Header Bidding CPM 52

Monetize More

OCTOBER 18, 2022

Video ads help advertisers deliver creative storytelling and connect with audiences. Moreover, these kinds of in-stream video ads are very engaging with audiences as they get a sense of control over them. OpenX integrates seamlessly with most ad servers, video players and header bidding. Pre-Roll Video Bumper Ads.

Ad network 52

Ad network Video Ads Ad Server Header Bidding 52

Brid.tv

JUNE 14, 2023

This type of ad exchange guarantees stable CPM to publishers. See Related Article: CPM Drop — Potential Causes and Solutions How Does an Ad Exchange Work? Targeted Advertising — Ad exchanges enable publishers to offer more targeted advertising to their audience.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52