Monetize More

FEBRUARY 24, 2023

When comparing RPM and CPM, there are a few clear distinctions to make. RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

SEPTEMBER 25, 2024

What is CPM , and why is it important for advertisers to know? By learning how to calculate CPM, compare it with other metrics, and understand the factors that influence it, you can make smarter decisions for your advertising strategy. Table of Contents [ hide ] What Is CPM and Why Is It Important? How to Calculate CPM?

CPM 52

CPM CPC Advertising CPA 52

Brid.tv

MARCH 23, 2023

While sometimes unavoidable, a CPM drop can be quite detrimental to publisher revenue and can happen for several reasons. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website. Your Ad Density Is Off CPM drops can happen due to the number of ad placements on a website.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Automatad Inc.

FEBRUARY 9, 2023

This blog will look closely at the three most commonly used metrics: eCPM, CPM, and RPM. eCPM stands for ‘effective cost per thousand impressions’ and is a key ad performance metric used by publishers to measure the revenue they earn from display advertising. Why Is CPM Important for Publishers? What Is eCPM?

CPM 52

CPM Ad Inventory Impressions CPL 52

Ad Monsters

MAY 16, 2024

In collaboration with Lumen Research, the study provides compelling evidence of GSTV’s effectiveness in engaging audiences and delivering value to advertisers. Brands struggle to connect with concentrated audiences. This statistic sets GSTV apart from other media formats, showcasing its ability to captivate audiences.

Viewability 116

Viewability Impressions CPM Audience 116

Ad Monsters

SEPTEMBER 5, 2024

Learn how video publishers can optimize ad revenue through data-driven metrics, building a strong demand stack, and exploring alternative revenue streams like audience extension. In this context, consider implementing a backfill strategy , which helps monetize impression opportunities with no placed bids in the programmatic flow.

CPM 105

CPM Impressions CPA Affiliates 105

Digiday

MAY 22, 2024

Earlier this month, ad tech giant Colossus SSP was accused by Adalytics of tricking advertisers into buying audiences they weren’t trying to target. The claim was that the sell-side platform was changing the user ID attached to an ad impression to make it more appealing to advertisers. Thus, the SSP could charge a higher CPM.

CPM 94

CPM Cookies Affiliates Impressions 94

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 98

Header Bidding CPM Ad Inventory Impressions 98

Ad Monsters

DECEMBER 10, 2024

Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Research by Digiseg and AdExchanger illustrates the stark reality facing publishers: While addressable impressions fetch high prices (averaging $12.74 CPM), Safari/iOS and non-consented audiences fetch just $3.78

CPM 97

CPM Cookies Impressions GDPR 97

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. Benefits of B2B Programmatic Marketing There are many advantages to utilizing B2B programmatic advertising, including: 1.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Ad Monsters

FEBRUARY 25, 2023

Switch the Bidding Model to CPC RTB auctions are initially based on CPM pricing. Supply-side platforms that don’t sell traffic via CPC will still have to convert prices into CPM, causing budget leaks and discrepancies. If impressions are more than 100 and CTR is less than 10%, the source will be automatically “blacklisted.”

CPC 111

CPC Demand Side Platform CPM Media 111

Monetize More

JANUARY 12, 2023

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Martech

JUNE 27, 2024

” Stirista’s AI CPM Optimizer is embedded in its media buying platform. It is designed to let customers buy impressions on CTV inventory at a lower cost while bidding high enough to purchase the impression successfully. Carter is a new platform for targeting, engaging and converting retail media network audiences.

MarTech 96

MarTech eCommerce CPM Impressions 96

AdvertiseMint

OCTOBER 19, 2023

One such term that often captures the attention of those in the industry is “impression.” What is the definition of an impression in the context of digital marketing? How do impressions differ from clicks? Why are impressions considered vital in marketing strategies? ” 1.

Impressions 40

Impressions Click Through Rate CPM Viewability 40

Single Grain

JULY 16, 2021

Assets : Store and manage your events data, creatives, audiences, and catalog. After you have familiarized yourself with your ads manager and before we get to creating your first TikTok ads campaign, you need to set up your pixel, assign your account ID and, if needed, set up your audiences. …from the custom audience you created.

CPM 133

CPM Conversion Audience CPC 133

Digiday

JANUARY 24, 2023

Publishers must maintain the trust of their audience and avoid giving their audiences a reason to seek out alternative sites.” Preventing clickbait is critical for publishers taking a user-first approach, as these ads alienate audiences and damage a site’s metrics.

Clickbait 72

Clickbait Audience CPM Entertainment 72

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. Without bid shading, they bid $10 and pay the full amount.

Header Bidding 111

Header Bidding Impressions Ad Inventory Fill rate 111

Ad Monsters

NOVEMBER 2, 2022

Publishers and advertisers are concerned that going cookieless will make it harder to reach their audiences and hinder their revenue growth. For publishers, the major concern is whether their CPMs will tank. The CPM does not falter. Google keeps promising to follow suit, but now their cookie deprecation is delayed until 2024. .

Cookies 97

Cookies CPM Food Ad Tech 97

Ad Monsters

SEPTEMBER 18, 2024

From leveraging retailer-specific insights to advanced audience targeting and data transparency, here’s what brands and agencies need to consider to achieve meaningful business outcomes in an increasingly competitive market. Audience Targeting Capabilities: Who are you trying to reach? Ad Placement Options: Where will your ads appear?

Retail 105

Retail Media CPM CPC 105

Monetize More

MARCH 10, 2023

One such metric is RPM, or revenue per thousand impressions. RPM measures how much revenue a publisher generates for every thousand ad impressions served on their website or app. It represents the cost the advertiser will pay for every 1,000 ad impressions served on a publisher’s website. for 104,752 ad impressions.

Header Bidding 73

Header Bidding CPM Ad Inventory Impressions 73

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. A price floor, sometimes also referred to as a floor price , is the lowest CPM for which an ad can be served. CPM, only those advertisers who are willing to pay $2.00

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Monetize More

FEBRUARY 16, 2023

Ad exchanges are more transparent than ad networks since they enable advertisers to view the exact price at which publishers’ impressions are being sold. Under impressions, comes the video, display, mobile & in-app ad inventories. Publishers can set a minimum CPM for ad units; block ads with sensitive ads or content competitors.

Ad Exchange 98

Ad Exchange Ad network Ad Inventory Impressions 98

Martech

JANUARY 30, 2024

That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.” They decided to approach it as an opportunity to learn other ways to find their audience. We’ve been thinking about it since 2022.

Cookies 123

Cookies Marketing Retargeting CPC 123

Digiday

DECEMBER 14, 2022

The specific shortfall amounts vary by advertiser, but in some cases, Netflix has only delivered roughly 80% of the expected audience, said the executives. Netflix has since lowered its price, but it is still asking advertisers to pay a $55 CPM, though ad buyers will likely use the slow start to haggle for a further price drop.

Advertising 99

Advertising CPM Agency Ad Inventory 99

Ad Monsters

FEBRUARY 16, 2023

This has only been further compounded by the emergence of ‘Header Bidding,’ which offers a more streamlined and efficient way for publishers to monetize their inventory and for advertisers to reach their desired audience. It is a real-time programmatic auction where multiple demand partners bid on a single impression.

Header Bidding 97

Header Bidding Ad Server Ad Inventory Ad Exchange 97

PubMatic

JUNE 21, 2024

Kroger linked up with Disney “to share first-party behavioral data for targeting streaming audiences and measuring results, including sales and conversions by household.” ads that users can explore by clicking and scrolling to explore products and services) are already delivering outsized results for brands with an impressive 1.4

Media 90

Media CPM Retail Conversion Rate 90

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments.

Audience 52

Audience Advertising Machine Learning Ad network 52

PubMatic

OCTOBER 15, 2024

What’s even more exciting is that this partnership enhances monetization opportunities for developers and ensures that advertisers reach targeted audiences through premium inventory with unmatched transparency and efficiency. This shift to performance-driven brand advertisers diversifies essential revenue streams for mobile app developers.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

MNTN

MARCH 19, 2024

Within the demand-side platform (DSP) , advertisers can set the desired amount they want to spend, outline campaign flight dates, and select their target audience. The DSP will work to find available impressions that fit within all of these criteria. An ad exchange is a marketplace of ad impressions. What is an Ad Exchange?

Ad Exchange 98

Ad Exchange Ad Inventory Demand Side Platform Impressions 98

Ad Monsters

APRIL 7, 2023

To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. Previously, publishers and advertisers had to play a guessing game when it came to measurable sales driven by an advertisement’s impression.

Media 96

Media CPC Retail Impressions 96

MNTN

MARCH 19, 2024

Programmatic advertising (also known as programmatic media buying) is an automated process of buying and selling digital ad spaces in real-time using complex algorithms, where advertisers can precisely target specific audiences and demographics, improving the efficiency and effectiveness of the advertising campaign.

Advertising 97

Advertising Demand Side Platform Ad Exchange Impressions 97

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. Adtech aims to create data-driven marketing strategies tailored to match the target audience’s preferences. Successful campaigns use it to glean actionable data and send audiences the most relevant ads.

First-Party Cookies 123

First-Party Cookies Cookies Impressions Ad Exchange 123

Single Grain

JULY 20, 2021

Unless you are new to advertising, the odds are high that you’ve heard the expression “reaching the right audience at the right time” a million times. In 2020, ad impressions sold programmatically reached $129.1 Sounds like a good idea, but the website’s audience is international and the advertiser only offers local delivery.

Advertising 98

Advertising Demand Side Platform Impressions Retargeting 98

Basis

JANUARY 24, 2023

Let’s start with the automation part: For a programmatic guaranteed buy, advertisers may get to sync their data management platform (DMP) with the publisher’s DMP in order to access specific publisher audiences that they want to target via device ID or third-party cookie match. Then you want programmatic guaranteed.

Impressions 93

Impressions CPM Data Management Platform Communications 93

Martech

MAY 18, 2022

YouTube focuses on simple engagement metrics like watch time, audience retention, and demographics. This means that for YouTube video ads, you need to tailor content that: Keeps the audience engaged throughout the video. Keeps the audience coming back to your account for more content. Unique metrics to keep in mind.

Advertising 110

Advertising Video Ads CPM Viewability 110

Single Grain

AUGUST 10, 2023

It can be cost-effective for campaigns focused on generating website traffic, increasing brand visibility, or reaching a broader audience. When to Use It: Maximize Clicks is suitable when the primary objective is to drive website traffic , increase brand exposure, or reach a wider audience.

CPC 52

CPC CPM Viewability Impressions 52

YieldBird

NOVEMBER 10, 2023

Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs.

Viewability 98

Viewability Impressions CPM Conversion Rate 98