Ad Monsters

SEPTEMBER 24, 2024

Neil Sweeney, Founder/CEO of Reklaim, discusses how evolving privacy laws are transforming ethnicity into Sensitive Personal Information (SPI), urging marketers to pivot from traditional approaches and secure explicit consent — or risk alienating multicultural audiences and facing legal repercussions.

Audience 110

Audience Marketing Healthcare Demand Side Platform 110

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Data Management Platform?

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Ad Ops Hero

JANUARY 25, 2021

Digital advertising is one of the fastest growing industry by integrating technologies like Data Management Platform (DSP), SSP , DSP , Ad Exchanges , RTB, etc. What is Data Management Platform (DMP)? What is Data Management Platform (DMP)? What Does Data Management Platform Do?

Data Management Platform 52

Data Management Platform Ad Exchange Audience Retargeting 52

VideoWeek

MAY 24, 2022

PubMatic today launched Connect, a new addressability tool which will essentially unite the company’s existing identity and targeting tools into one omnichannel platform. PubMatic says that Connect will combine data gained from its sell-side connections, as well as any buyer data, to power targeting.

Audience 110

Audience Header Bidding Data Management Platform Ad Tech 110

AdExchanger

JANUARY 25, 2024

Optable, which operates a data management platform (DMP) and a clean room, announced its early access program for Chrome Privacy Sandbox activation on Thursday. Even clean rooms have to play in Google’s Privacy Sandbox.

Data Management Platform 130

Data Management Platform Audience Advertising Cookies 130

MNTN

SEPTEMBER 19, 2024

Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). And more importantly, “How can we use one to engage audiences and build our brand?” What Is a Data Management Platform? That raises the obvious question, “What is a DMP?”

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

Martech

OCTOBER 15, 2024

Data collaboration platforms : Emerging as versatile tools for unifying data, uncovering insights and improving audience targeting, showing tangible positive outcomes. Actionable items for marketing teams: Data strategy: Evaluate current data orchestration processes and identify barriers to address.

Cookies 117

Cookies ROI Audience Agency 117

Martech

JULY 10, 2024

Here’s a partial list of platforms and services that overlap to some extent with the CDP landscape. Data Management Platforms (DMPs) collect and manage third-party data for audience targeting and online advertising. Are you more concerned with first-party or third-party data?

Data Management Platform 68

Data Management Platform Affiliates MarTech Audience 68

MNTN

SEPTEMBER 19, 2024

Nevertheless, one of the most common solutions (and one that you should keep your eye on) is the data management platform (DMP). And more importantly, “How can we use one to engage audiences and build our brand?” What Is a Data Management Platform? That raises the obvious question, “What is a DMP?”

Data Management Platform 40

Data Management Platform Demand Side Platform Audience Ad Space 40

MNTN

FEBRUARY 12, 2025

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. B2B Programmatic Advertising Platforms Every advertising process involves a buyer and a seller.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

More About Advertising

JUNE 30, 2020

Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, covering the week ending June 21 – the first full week since lockdown restrictions were.

Data Management Platform 72

Data Management Platform Audience Retail Finance 72

Martech

SEPTEMBER 27, 2021

And giving them choices over what data they provide ensures the relationship between brands and customers stays intact. Once you’ve collected more audience data, it’s important to categorize it. And demand for these platforms is on the rise among marketing professionals.

Data Management Platform 127

Data Management Platform GDPR MarTech ROI 127

VideoWeek

JUNE 12, 2024

While Oracle had made a number of martech purchases already, its 2014 acquisition of data management platform BlueKai, reported to have cost around $350 million, was the first major part of its ad tech stack. BlueKai’s Audience Data Marketplace was combined with other Oracle data services into Oracle Data Cloud.

Advertising 132

Advertising GDPR Data Management Platform Ad Tech 132

The Ad Tech Blog

JULY 10, 2024

Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audience across multiple platforms. This approach allows advertisers to reach their target audience wherever they are, ensuring a seamless and consistent brand experience.

Advertising 130

Advertising Viewability Machine Learning Ad Tech 130

The Ad Tech Blog

JUNE 6, 2024

It enables advertisers to sift through this data, identify valuable insights, and apply them to enhance their marketing strategies. This not only improves the efficiency of ad campaigns but also ensures that the right message reaches the right audience at the right time. Another key application is in campaign optimization.

Conversion Rate 130

Conversion Rate Data Management Platform Click Through Rate Audience 130

illumin

JANUARY 2, 2025

Top Adtech tools Adtech functions include real-time bidding, ad campaign management, data analytics and targeting, Advertisers use demand-side platforms , supply side platforms, ad exchanges, SEM platforms, programmatic ads , and data management platforms to get detailed insights into the best advertising slots and customer segments.

MarTech 59

MarTech Ad Exchange Demand Side Platform A/B Testing 59

Digiday

DECEMBER 13, 2023

Amid the phasing out of traditional identifiers and changes to data privacy laws, publishers are increasingly prioritizing first-party data to safeguard their ad revenue and monetize audiences. marketers are using data management platforms, which allow advertisers to organize and activate data for targeted campaigns.

Media 95

Media Data Management Platform Audience Advertising 95

Martech Series

NOVEMBER 20, 2022

The regular programmatic value chain consists only of advertisers, publishers, supply-side platforms (SSP), demand-side platforms (DSP), data management platforms (DMP), customer data platforms (CDP), ad networks, and ad exchanges. SSP belongs to and is operated by an SSP service provider.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

Unruly

MARCH 1, 2023

There is nothing more crucial to the success of an advertising campaign than finding and connecting with the right audience. With massive quantities of data, multiple viewing devices, and thousands of content options, finding audiences can be a complicated puzzle.

Audience 52

Audience Data Management Platform Advertising Media 52

Martech

APRIL 21, 2022

By centralizing customer data via a CDP or other data tool, marketers can better understand their audience’s preferred touchpoints, using that knowledge to enhance experiences across all channels. Data-driven marketing attribution. Snapshot: Data management platforms. Learn more here.

Marketing 117

Marketing Data Management Platform Demand Side Platform MarTech 117

Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. By collecting data from many campaigns, you can create even richer datasets than if they were analyzed individually. Learn more here.

Entertainment 111

Entertainment Marketing Data Management Platform Demand Side Platform 111

More About Advertising

NOVEMBER 1, 2019

Talon Outdoor is adding to its proprietary data management platform, Ada, through a new partnership with X-Mode, one of the leading providers of high quality, GDPR-conscious location data.

Data Management Platform 74

Data Management Platform GDPR Audience Advertising 74

Clearcode

DECEMBER 6, 2022

One such alternative to third-party cookies comes the IAB Tech Lab in the form of its Seller Defined Audiences (SDA) standard. The SDA leverages other IAB Tech Lab standards, notably Audience Taxonomy, IAB Tech Lab Data Transparency Standard, and IAB Tech Lab’s Transparency Center. What Are Seller Defined Audiences (SDA)?

Audience 52

Audience Cookies Header Bidding Demand Side Platform 52

Martech

JANUARY 14, 2022

And then you’re using those audiences to program step-by-step journeys.”. Using the insights gathered from its audience, U.S. But to be sustainable, marketers must practice proper data governance to keep everything in line. Develop a future vision. Soccer made a new game plan for delivering enhanced customer experiences.

Data Management Platform 125

Data Management Platform MarTech Audience Conversion 125

Martech Series

OCTOBER 18, 2022

ActionIQ, the leader in customer experience (CX) solutions that deliver actionable insight from customer data, announced its CX Hub for Acquisition Marketing, a powerful solution that allows advertisers and marketers to prospect and acquire new customers in a world without third-party cookies.

Demand Side Platform 78

Demand Side Platform Data Management Platform Marketing Cookies 78

More About Advertising

NOVEMBER 22, 2019

Talon continues to invest in proprietary data management platform, Ada, boosting the platform’s capabilities through a partnership with Tamoco, a sensor-driven location data network. Managing and activating billions of audience and location.

Data Management Platform 64

Data Management Platform Audience Advertising Ad Tech 64

MNTN

SEPTEMBER 4, 2024

You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data is not enough. You also need a solution to manage the insights you collect. Furthermore, managing large volumes of customer information creates privacy and security concerns.

Data Management Platform 52

Data Management Platform Audience Communications Advertising 52

MNTN

SEPTEMBER 4, 2024

You need a wealth of information about your target audience to market to and engage with them effectively. However, simply gathering lots of consumer data is not enough. You also need a solution to manage the insights you collect. Furthermore, managing large volumes of customer information creates privacy and security concerns.

Data Management Platform 52

Data Management Platform Audience Communications Marketing 52

Playwire

SEPTEMBER 20, 2022

Utilizing data collected by a Data Management Platform (DMP) is often the difference between reaching the right and wrong audience. Running an ad campaign based on this data can help drive overall campaign efficiency and eliminate wasteful media spending.

Data Management Platform 52

Data Management Platform Advertising Audience Media 52

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Customer data platforms (CDPs) to track and manage the customer journey more effectively.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

JUNE 13, 2023

The firm uses blockchain infrastructure to power its data management platform, DSP and analytics service. Its device graph houses viewer information from ACR and geolocation data based on ZIP codes, which advertisers can use to target hyperlocal audiences. Scripps, Fox Television Stations and TelevisaUnivision.

Ad Tech 98

Ad Tech Machine Learning Data Management Platform Impressions 98

Martech

JANUARY 28, 2022

To combat these challenges, Silhol recommends marketers turn to their marketing operations setup to see how optimized it is for analytics and data procurement. By internalizing operations, it was able to reduce spend on external measurement tools, centralize customer data, build audiences with its own AI, and measure data independently. “We

Marketing 117

Marketing Audience MarTech Fashion 117

MNTN

OCTOBER 28, 2024

Data management platforms (DMPs) and demand-side platforms (DSPs) both play critical roles in online advertising. In the following DSP vs. DMP head-to-head comparison, you’ll learn everything you need to know about these two kinds of platforms. What Is a Data Management Platform?

Demand Side Platform 52

Demand Side Platform Data Management Platform Ad Inventory Ad Exchange 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 101

ROI Control Group Audience Cookies 101

Martech

MAY 5, 2022

Karen Naves, SVP of global demand generation at Tealium, recently gave a presentation on the benefits — and necessity — of connecting customer data to marketing initiatives. This process can help brands gain a more complete view of their audiences, allowing for more personalized experiences.

Data Management Platform 118

Data Management Platform MarTech Audience Marketing 118

Martech

JANUARY 11, 2022

In April we decided we needed to find a way to stay connected with our potential audiences at a consumer level, but also to stay connected with our industry partners, including airlines, tourism and media partners.”. In March 2020, Tourism Ireland paused its paid media advertising. “At

Marketing 107

Marketing Data Management Platform Retargeting Media 107

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. That’s where you get the large quantities of human audiences.

Advertising 118

Advertising Marketing Ad Exchange Retail 118