Martech

MARCH 6, 2023

Past and future Alex Theriault, general manager of Lotame’s latest solution suite Spherical, began with a look in the rear-view mirror. We initially came out as an ad network selling data and audiences. We were one of the first DMPs coming to market in 2011.” That was back in 2008. Another layer in the stack?

Data Management Platform 98

Data Management Platform Cookies First-Party Cookies Audience 98

Martech

NOVEMBER 3, 2022

Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. First-party vs. third-party data. First-party cookies are currently supported by all browsers,” he said. 3 first-party data tactics.

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First-Party Cookies Cookies Marketing MarTech 113

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. Data management platforms will need to find other ways to create identity linkages. And, first-party cookies remain the fundamental assets. billion in 2022.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

JANUARY 15, 2024

Keep in mind, though, that the exact services and websites participating in Google’s deprecation trials will be determined based on their specific reliance on these cookies and the impact of their absence. Embracing First-Party Data The focus now shifts towards first-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Monetize More

FEBRUARY 7, 2023

First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52