Martech

NOVEMBER 8, 2021

Snapshot: Data management platforms. For years marketers and advertisers have used data management platforms, or DMPs, to manage audience information. DMPs collect data from consumers on many platforms. Building audiences and organizing customer data has never been easier.

Entertainment 112

Entertainment Marketing Data Management Platform Demand Side Platform 112

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Martech

JANUARY 3, 2022

Data privacy is arguably the most pertinent topic in marketers’ minds these days. Whether it’s GDPR, CCPA, or upcoming U.S. 3 ways marketers can build trust with data ethics. federal privacy laws, brands know they may face legal jeopardy if any of these pieces are out of place.

Marketing 139

Marketing MarTech Healthcare GDPR 139

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. First-party data could be seen as the gold in the hills of the digital marketing landscape. Signal loss is more than just a buzzword.

Advertising 93

Advertising Cookies Non-Profit CPA 93

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Finding and monetizing an audience willing to pay for access to content can also be a challenge. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Ad Ops Hero

APRIL 7, 2023

The CDP will collect all of those data points, consolidate them into an easily understandable unified customer profile, and then make that profile usable to other systems that might need it — like the Facebook ads platform. Or, they could quickly segment and view data on site visitors who’ve abandoned their carts.

GDPR 55

GDPR ROI Audience Data Management Platform 55

Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR.

GDPR 52

GDPR Audience Cookies eCommerce 52

Ad Monsters

JUNE 28, 2022

Data platforms, broadly speaking, are no different. The market offers a variety of data collection software, including data management platforms (DMPs), master data management solutions (MDMs), and customer data platforms (CDPs). Alphabet Soup: Decoding DMPs, MDMs, and CDPs.

Data Management Platform 52

Data Management Platform Cookies Ad Targeting GDPR 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Adtelligent

MAY 26, 2021

And with some recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions have to be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious. Customer Support.

Cookies 52

Cookies GDPR Non-Profit Audience 52

Adtelligent

DECEMBER 26, 2023

And with recent digital security breaches and data misuse cases such as the Cambridge Analytica scandal, it became clear that data privacy is a priority, and some actions must be taken. With new rules in motion, the irreversibility of third-party data cancellation became obvious. Customer Support. Social media and polls.

Cookies 52

Cookies GDPR Audience Non-Profit 52

Clearcode

OCTOBER 21, 2024

By aggregating data from various websites, advertisers build user profiles in a data platform, such as a data management platform (DMP) or customer data platforms (CDPs), to target users with ads tailored to their preferences. The common denominator is to protect user data.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Automatad Inc.

FEBRUARY 20, 2023

The ad server streamlines the process of delivering ads to a website or mobile app and provides valuable insights into campaign performance and audience behavior. Now, when it comes to Google, it offers two ad server platforms (accounts) to manage and monetize your ad inventories: Google Ad Manager (GAM) and Google Ad Manger 360 (GAM 360).

Ad Server 52

Ad Server Ad Exchange Impressions Ad Inventory 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. ” A data management platform (DMP) is a technology platform that collects and organizes audience data from multiple sources and allows advertisers run ads against these audiences. .”

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Data management platforms will need to find other ways to create identity linkages. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. It ensures appropriate ads display to the relevant consumers.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Brid.tv

JUNE 28, 2023

This takeover came from the advanced technology that allowed advertisers to target their audience more effectively, serving actual relevant ads to consumers, unlike traditional advertising , where ads are not consumer-specific. Collecting data is usually done with the help of a data management platform (DMP).

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Digiday

JULY 24, 2022

. “Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted. . seems a bit short-sighted.

Media 69

Media Agency Data Management Platform Retail 69

Automatad Inc.

DECEMBER 23, 2022

Businesses must make the data from January 2022 available to the related consumers. CCPA & CPRA Like its European counterpart – GDPR, CCPA was introduced to protect consumers from the mismanagement and misuse of their personal data.

GDPR 52

GDPR Non-Profit Advertising Ad Tech 52

Single Grain

JANUARY 15, 2024

Preparing for a Cookie-less Future Businesses must now shift to alternative strategies for tracking and engaging with their audience. Embracing First-Party Data The focus now shifts towards first-party data. First-party data is information collected directly by a website or business from its users or customers.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Smart-Hub

DECEMBER 22, 2023

AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Advertisers can utilize this campaign data to gather more information about their target audience and campaign.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Smart-Hub

OCTOBER 15, 2023

The modern market has dozens of successful ad tech companies producing WL solutions for DSPs (demand-supply platforms), SSPs (supply-side platforms), and DMPs (data management platforms). As a result, it will be easier for you to meet the needs of your target audience and increase loyalty.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

Clearcode

OCTOBER 21, 2024

Protected Audience API : Supports remarketing and custom audience creation and use cases without third-party cross-site tracking. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. Ever since the project was launched, the APIs have been evolving.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52

VideoWeek

NOVEMBER 28, 2024

They have a series where they simplify complex business topics and make them accessible to their audience, and a really cool documentary series called Risky Business where the presenter tries out some of the world’s most dangerous jobs. What do you think is your publication’s strongest USP in the eyes of your audience?

Fill rate 59

Fill rate Cookies Ad Server Audience 59