Martech

JANUARY 28, 2022

“What this means is consolidating three types of data, one being first-party data — transactional data, CRM, and other digital assets that you may own as a company. They’re merging this with second-party data from retailers such as Walmart or Amazon. Implement an audience management system.

Marketing 118

Marketing Audience MarTech Fashion 118

Martech

FEBRUARY 14, 2023

The services offered by customer data platforms, data management platforms, marketing automation platforms, and email service providers often overlap, and it can be difficult to decide what you need. They also differ in whether they focus more on B2B, B2C, retail, publishing, etc.

A/B Testing 109

A/B Testing Data Management Platform Retail Audience 109

Martech Series

FEBRUARY 15, 2023

Insight Cloud provides critical analytics capabilities to organizations of all sizes, and is designed to convert raw data into actionable intelligence enabling cost reduction, revenue gains, as well as deeper audience targeting and personalization at scale. The Company also received an early investment from Snowflake Ventures.

Retail 86

Retail ROI Food MarTech 86

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. CPGs and third-party audiences. To help meet their brand marketing goals, CPGs have primarily focused budgets on the highly scalable third-party audiences curated by vendors and agency partners. Unfortunately, there is no third-party data panacea.

ROI 101

ROI Control Group Audience Cookies 101

Digiday

FEBRUARY 28, 2023

The signals marketers have traditionally used to both target online audiences and track the efficacy of such activities are on the wane as epitomized by the sunsetting of third-party cookies in the Google Chrome browser and Apple’s diminution IDFAs on iOS.

Cookies 86

Cookies Marketing Demand Side Platform Ad Server 86

Single Grain

SEPTEMBER 4, 2019

With the same overarching approach and brand experience, modern advertisers can learn how to deliver their message to diverse audience segments. of the target audience’s characteristics. DMP (data-management platform) is a unified customer database that helps collect comprehensive information regarding your target audience.

Advertising 80

Advertising Marketing Demand Side Platform Banner 80

Martech Series

JUNE 30, 2022

Foursquare Visits and Constellation’s Dor Traffic Miner offer quality optimization opportunities and data-driven insights. In a new partnership, Constellation Network will be teaming up with Foursquare to provide better insights into restaurant and retail business traffic trends.

MarTech 96

MarTech Retail Audience Marketing 96

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data. Enter MNTN Performance TV.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

MNTN

SEPTEMBER 4, 2024

CDPs are purpose-built to collect and integrate data in real time, ensuring that you always have the most up-to-date information at your fingertips. CDPs vs. Data Management Platforms Data management platforms (DMPs) primarily collect and manage anonymous data. Enter MNTN Performance TV.

Data Management Platform 52

Data Management Platform Audience Conversion Rate Marketing 52

VideoWeek

JANUARY 20, 2023

Netflix Commits to Nielsen in US, Mexico and Poland Netflix has extended its relationship with Nielsen to provide linear and streaming audience data across the US, Mexico and Poland. WhatsApp Fined for Privacy Breaches Under EU Law Ireland’s Data Protection Commission (DPC) has fined Meta €5.5

Ad Tech 98

Ad Tech Media Cookies Audience 98

Paleo AdTech

JANUARY 26, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 45

Cookies Ad Tech Audience Data Management Platform 45

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Digiday

JUNE 1, 2022

The rationale being that just like a programmatic buyer looks at time of day, day of week, website, ad size, audience, bidding, and the like, the path to impression will be another optimization lever. “We Chiefly, when it comes to being able to weigh the cost of premium inventory against the financial impact of blocked ads all in one place.

Ad Tech 90

Ad Tech Impressions Data Management Platform Ad Exchange 90

Paleo AdTech

DECEMBER 10, 2023

Ana Milicevic was a seasoned product manager in New York City in 2009 when she joined a wily data management startup called Demdex , which was then swirling around a programmatic audience-building space soon labeled Data Management Platform (DMP). Expanding into audience-building for media made sense.

Cookies 40

Cookies Ad Tech Audience Data Management Platform 40

Adtelligent

FEBRUARY 2, 2022

From the dawn of digital advertising in the 90s, cookie-based targeting was a go-to technique for tracking user behavior and delivering relevant ads for the right audiences. Often called audience targeting , behavioral advertising ensures that an ad is shown to a website visitor interested in the product or service offered.

Marketing 52

Marketing Cookies Demand Side Platform Impressions 52

Digiday

OCTOBER 4, 2022

By streamlining content creation workflows, social media teams can better engage audiences with unique, on-brand creative. Best Customer Data Platform Acquia Amperity and Brooks Running Contobox & The Home Depot Canada Epsilon – Epsilon PeopleCloud Customer Olo Quantum Metric’s Reimagining of the Digital Banking Experience.

Viewability 69

Viewability Healthcare A/B Testing Food 69

illumin

DECEMBER 13, 2024

It encompasses a wide range of technologies, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, data management platforms (DMPs), and analytics tools. Improved ad targeting and optimization In the world of digital advertising, precision targeting is key to maximizing ROI.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Digiday

JULY 24, 2022

“Most of the mid-sized companies who run $50, $100, $200 million of media spend don’t have the resources, from analytics specialists to data scientists. Most of them don’t even have a data management platform,” he said. seems a bit short-sighted.

Media 69

Media Agency Data Management Platform Retail 69

Ad Ops Hero

APRIL 7, 2023

The CDP will collect all of those data points, consolidate them into an easily understandable unified customer profile, and then make that profile usable to other systems that might need it — like the Facebook ads platform. Or, they could quickly segment and view data on site visitors who’ve abandoned their carts.

GDPR 55

GDPR ROI Audience Data Management Platform 55

VideoWeek

JUNE 23, 2023

” Magnite Launches Audience Products Suite Magnite Access Sell-side platform Magnite has launched a suite of omnichannel audience products called Magnite Access. They want solutions that enable them to seamlessly reach audiences, activate data and measure performance while respecting data protection standards.

GDPR 52

GDPR Cookies Ad Tech Agency 52

Martech

OCTOBER 19, 2022

It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. What is a retail media network?

Advertising 120

Advertising Marketing Ad Exchange Retail 120

Basis

FEBRUARY 9, 2024

It’s the evolving challenge to connect meaningfully with audiences amidst a heightened focus on user data privacy, fueled by consumer demands, regulation, and major changes from tech giants. First-party data could be seen as the gold in the hills of the digital marketing landscape. Signal loss is more than just a buzzword.

Advertising 100

Advertising Cookies Non-Profit CPA 100

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. ” The rise of second-party data. “All the big U.S.

Marketing 82

Marketing Demand Side Platform Data Management Platform Retail 82

VideoWeek

OCTOBER 28, 2022

The extension and expansion of our partnership is a reflection of exciting times ahead and a result of our shared desire to bring Formula 1 to as broad and diverse an audience as possible in the US,” said Ian Holmes, Director of Media Rights and Content Creation at Formula 1. The Week for Publishers. million and monthly active users up 2.8

Advertising 52

Advertising Marketing Ad Tech Non-Profit 52

VideoWeek

MARCH 7, 2025

Publicis has announced the aqusition of ad tech firm Lotame, marking a new agency era that combines data signals and AI, writes Rob Webster, Co-Founder of Tau Marketing Solutions – and publishers should be watching closely. In 2011, the company exited the advertising network business to focus on data management.

Agency 52

Agency Demand Side Platform Data Management Platform GDPR 52