Ad Monsters

FEBRUARY 25, 2023

Based on how their audience interacts with your landing page, you can increase or decrease bids with its help. Collect Bidstream Data and Contextual Data Besides segments derived from data management platforms and used for behavioral targeting, you can collect valuable data points directly via a demand-side platform.

CPC 111

CPC Demand Side Platform CPM Media 111

Basis

JANUARY 24, 2024

Retail and e-commerce advertisers have long depended on third-party cookies for audience targeting and campaign success attribution. marketers needed a way to target audiences with personalized ads for specific products and to then measure the impact of their efforts. Contextual targeting is another big one for retail and e-commerce.

Retail 95

Retail Advertising Cookies Marketing 95

MNTN

NOVEMBER 1, 2022

Connected TV advertising, or CTV advertising for short, allows brands to reach their audience on smart TVs and connected devices. Benefit #2: Precision Audience-Based Targeting. The CTV landscape is fragmented, and an audience-first approach ensures you reach your audience no matter what they’re watching.

Advertising 98

Advertising Audience Retargeting CPA 98

Single Grain

NOVEMBER 13, 2019

B2B advertising is largely focussed on acquiring leads, and one of the biggest challenges B2B marketers face is targeting the right audience. Today, there is no place for broad audience targeting. Publishers use a Supply Side Platform (SSP) to feed information about their website and audience into the ad exchange.

Demand Side Platform 97

Demand Side Platform Ad Exchange Pop-Up Audience 97

Clearcode

JANUARY 22, 2023

DCO is a tool that will help with both upper-funnel campaigns, such as prospecting, and lower-funner campaigns, such as retargeting. This means that they can optimize their campaigns within lower-funnel campaigns, such as retargeting and retention programs, and upper-funnel campaigns, such as brand awareness and prospecting.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Martech

MARCH 15, 2022

In fact, between the third quarter of 2020 and the third quarter of 2021, there was a 125% increase in M&A activity for adtech platforms, including several high-profile deals in 2021 like Mediaocean’s acquisition of Flashtalking for $500 million and AdTheorent’s $1 billion SPAC deal to go public. The components of adtech.

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Single Grain

SEPTEMBER 5, 2019

When management expert Peter Drucker first spoke the words “What gets measured, gets managed,” the idea was that the more you know about your business (and ultimately your customers), the better positioned you’ll be. But marketers back then didn’t have the fancy data collection methods we have today. Dive Deeper: . CDP vs CRM.

Retargeting 49

Retargeting Banner Data Management Platform Audience 49

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. The DSP analyzes data associated with the impression. Ad exchanges and SSPs notify the DSP about available impressions.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JUNE 30, 2022

Programmatic advertising is the art of automated buying and selling of online advertising space by targeting specific audiences and demographics. The technology uses ML and AI algorithms on programmatic platforms equipped with online “bidding mechanisms.”. Running programmatic advertising campaigns on a variety of ad platforms.

Agency 52

Agency Advertising Retargeting Conversion 52

InMobi

JUNE 5, 2018

Retargeting Retargeting is an online advertising strategy where an advertisement will be displayed to users based on the actions the user has recently made on the web. Retargeting companies can also leverage user activity data collected from client websites to track and retarget a user who has visited a certain page on the site.

Advertising 52

Advertising Ad Exchange Ad Server Retargeting 52

Digiday

OCTOBER 9, 2022

.” Kevin Bauer, data and identity lead at Prohaska Consulting, echoed Knapp’s thoughts, pointing out how first-party data comes with a premium, especially compared to earlier years when third-party data was readily available and widely used. This is often referred to as second-party data.

Marketing 83

Marketing Demand Side Platform Data Management Platform Retail 83

Monetize More

DECEMBER 28, 2022

Demand-Side Platforms (DSP). Tag management. Data Management Platforms (DMP). Data Aggregators. Creative Optimization can assist in retargeting these leads with specialized or quality ads enticing the customer to checkout. Retargeting & Contextual Advertising. Agency Trading Desks (ATD).

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

Clearcode

OCTOBER 21, 2024

Key Points Third-party cookies carry out advertising-related activities such as cross-site identification and profiling, ad targeting, retargeting, ad campaign measurement and attribution. Cookies Need To Be Synced Websites, platforms and systems create IDs unique for their users and store these IDs in cookies.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. This will help us better understand the challenge of building an AdTech ecosystem without 3rd party data for publishers and advertisers.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Basis

JANUARY 24, 2024

CDPs can also empower advertisers to maximize their first-party data for targeting and help with attribution by giving marketers a clearer view of the touchpoints in a consumer journey and how they contribute to enrollments or other kinds of conversions. This is beneficial not only for brand awareness, but also for filling retargeting pools.

Education 52

Education Advertising Marketing Cookies 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. Do you want to reach a broad audience? 4) Audience Building. Picking the right target audience is one of the core functions of a DSP. 2) Self Serve Platform Choice.

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

MNTN

FEBRUARY 14, 2024

One of the ways that B2B brands can effectively reach their audiences is through programmatic advertising. And in the case of B2B digital advertising, those two respective parties are the advertiser seeking to serve their ads to specific audiences, and a publisher with the digital ad space to display those ads.

Advertising 52

Advertising Ad Exchange Marketing Ad Space 52

Brid.tv

NOVEMBER 1, 2022

Some of the main benefits of programmatic advertising platforms are: Extensive Reach — The best ad platforms provide access to high-quality demand and supply. Precise Targeting — Good audience targeting ensures better campaign results. Google Ad Manager 360. Omnichannel Monetization. Rich Selection of Video Ad Formats.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Adtelligent

JULY 1, 2020

The audience targeting and retargeting will be unworkable. Data management platforms will need to find other ways to create identity linkages. All these and other changes will lead to challenges in the audience identifying and in traffic monetization. How To Implement The User ID Module.

Header Bidding 52

Header Bidding Cookies First-Party Cookies Ad Tech 52

Clearcode

MARCH 15, 2023

In the gathering process, you can utilize customer engagement platforms and enrich single customer views (SCV) in your customer data platforms (CDP) or customer relationship management systems (CRM). To create audiences for ad campaigns, marketers use zero-party, first-party and third-party data.

GDPR 52

GDPR Audience Cookies eCommerce 52

Adtelligent

OCTOBER 6, 2021

The SSP can be single-player or combined with other solutions such as ad servers and data management platforms to get the best results. The leverage of different types of data helps SSP to create advanced targeting options. How data management platforms collect information. Simple interface.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Single Grain

JANUARY 15, 2024

This data is crucial for targeted advertising and understanding consumer preferences. These cookies enable features like retargeting ads and personalized marketing, but have raised concerns regarding privacy and data protection. Embracing First-Party Data The focus now shifts towards first-party data.

Cookies 52

Cookies Machine Learning GDPR First-Party Cookies 52

Clearcode

AUGUST 8, 2023

Anonymization techniques applied in the AdTech industry can include aggregation, data masking, and other methods that significantly reduce the risk of re-identification. These encrypted profiles can be used to target ads effectively while the underlying user data remains secure and private.

Ad Server 52

Ad Server Ad Exchange Demand Side Platform Ad network 52

Smart-Hub

JANUARY 23, 2023

Due to its flexibility, programmatic can be used for various tasks: the ability to buy videos and multiple formats with high standards of visibility and reaching performance (using accurate audience targeting, retargeting, and automatic optimization of campaigns by CPA). DMP (data management platform) is responsible for targeting.

Advertising 40

Advertising Ad Exchange Banner Header Bidding 40

Basis

DECEMBER 5, 2022

Before Google finally sunsets third-party cookies on its Chrome browser, brands will want to start utilizing a data management platform (DMP) to capture consumers’ first-party data—whether that’s online or offline. 2) Lookalike audiences. 3) Location-based targeting.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

Before Google finally sunsets third-party cookies on its Chrome browser, brands will want to start utilizing a data management platform (DMP) to capture consumers’ first-party data—whether that’s online or offline. 2) Lookalike audiences. 3) Location-based targeting.

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Monetize More

FEBRUARY 7, 2023

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

IDs coming from email addresses are universal identifiers as it can be used across all channels & data management platforms. a part of the Google Chrome cohort aims to replace & block third party cookies with an API system via cohorts like: FLEDGE: In-browser API that helps in retargeting known audiences.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52