Digiday

NOVEMBER 13, 2022

said strengthening its supply side will improve efficiency for clients and make the marketplace more transparent, citing Magnite’s strong inventory types and audience-based buying features. Demand-side platforms use an algorithm to streamline with the supply-side platforms.

Media 68

Media Demand Side Platform CPM Entertainment 68

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex. YoY in the US.

Advertising 80

Advertising Demand Side Platform Pop-Up Audience 80

Basis

NOVEMBER 2, 2022

Addressable TV is content in which advertisers can place video ads that target specific audiences, as well as track and measure the results of said ads. Addressable video-on-demand describes the marriage of addressable TV and video on demand. Learn more about demand-side platforms. Connected TV Advertising.

Advertising 97

Advertising Viewability Demand Side Platform Video Ads 97

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO).

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

Ad Tech 52

Ad Tech Media Agency Audience 52

Digiday

JUNE 14, 2022

Over the past decade, hyper-casual games have become a fruitful environment for brands and marketers looking to reach both the stereotypical gaming audience and demographic groups not traditionally considered gamers. Women account for a higher level on mobile than they do on console,” said ESA president and CEO Stanley Pierre-Louis.

Ad Exchange 69

Ad Exchange Demand Side Platform Mobile Ads Entertainment 69

Digiday

APRIL 16, 2023

Magnite has unveiled ClearLine, an offering that provides media buyers with access to “premium video inventory” without the need for a demand-side platform. Albeit, Magnite maintains that it’s business as usual and that DSPs are still its primary trading partners. That’s correct.

Demand Side Platform 69

Demand Side Platform Advertising Ad Tech Ad Server 69

VideoWeek

MARCH 14, 2025

Complete TV is a first-ever tool that automatically manages upfront commitments and scatter budgets, using real-time pacing insights and AI-powered capabilities to help advertisers reach high-value audiences, drive ROI, and eliminate media waste. Read more on VideoWeek. reported last week.

Food 52

Food Ad Tech Media Agency 52

Digiday

DECEMBER 6, 2022

It will be up to advertisers, agencies and demand-side platforms to adopt the new definitions for in-stream and out-stream video ads to incentivize publishers to follow suit. “If Scroll down for a video breaking down the differences between in-stream and out-stream video ads. Of course, IAB Tech Lab’s guidelines are only that.

Video Ads 72

Video Ads Demand Side Platform Impressions Brand Awareness 72

Single Grain

AUGUST 18, 2023

Targeting Your Ideal Audience with Paid Advertising Paid advertising offers many benefits. We took first-party data from LinkedIn to align the ads with their target audience, experimenting with different ads to match user intent. For TikTok , we redid the creatives to make them more creative and entertaining.

ROI 98

ROI Marketing SEO CPA 98

Unruly

MAY 2, 2023

“As audiences diversify their viewing habits – and, in some ways, become increasingly difficult to reach – we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale,” said Kenneth Suh, Chief Strategy Officer, Tremor International.

Demand Side Platform 52

Demand Side Platform Entertainment Affiliates Audience 52

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising 98

Advertising Retargeting CPA Audience 98

VideoWeek

AUGUST 23, 2024

The tool, Sponsored TV, offers self-service controls and measurement, alongside machine learning-driven optimisation models informed by Amazon’s first-party shopping and entertainment data. The product uses large language models (LLM) to provide audiences with the most relevant videos from a publisher’s video content bank. “By

Ad Tech 98

Ad Tech Cookies Agency Media 98

Basis

APRIL 24, 2023

You know those little screens that keep you entertained in the back of a taxicab? Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. With a seemingly ever-expanding list of devices and channels to connect with audiences, today’s consumer journey is complex. YoY in the US.

Advertising 55

Advertising Demand Side Platform Pop-Up Audience 55

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” That’s been our bread and butter for a while.

Advertising 106

Advertising Retail GDPR Real Estate 106

MNTN

AUGUST 23, 2022

With so many entertainment possibilities out there, the battle for attention has never been quite as intense as it is now. One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV. One of the foundations of reaching your key audiences on the high-impact TV screen is addressable TV.

Advertising 52

Advertising Marketing Demand Side Platform Fashion 52

Digiday

DECEMBER 13, 2022

That premium pedigree stems from the fact that these ads are more likely to be seen by audiences because they are placed closer to the content that a viewer is actually intending to watch. ” — Entertainment executive. That’s starting to change, though. It doesn’t cover the cost of publishing. Numbers to know.

Demand Side Platform 73

Demand Side Platform Audience Ad Server CPM 73

Digiday

MAY 2, 2023

What will be worth keeping an eye on now is to what extent these services accumulate enough audiences to offer narrower targeting options as well as whether they increase their ad loads or relax their frequency caps to accommodate more advertisers. Listen to the latest Digiday Podcast episode here.

Ad Tech 64

Ad Tech Demand Side Platform Audience Agency 64

Digiday

FEBRUARY 14, 2023

A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge.

Advertising 73

Advertising Demand Side Platform Agency Ad Tech 73

VideoWeek

AUGUST 12, 2022

And revenues elsewhere in ProSieben’s entertainment business were up, with income from content production and sales up by 15 percent when adjusted for currency effects. UK Audiences Stick with ‘Big Three’ Streaming Services. Publicis and Meta Find Lookalike Audiences Perform Best for Healthcare Marketing.

Advertising 98

Advertising GDPR Banner Healthcare 98

Monetize More

MAY 16, 2023

For publishers, CTV represents a lucrative opportunity to reach audiences in a highly engaging and measurable way. The surge in digital video spending, particularly in CTV, reflects the audience’s shift to streaming. Advertisers prioritize targeting streaming audiences , highlighting the need for accurate measurement.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. But monetisation of this content is currently insufficient.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

VideoWeek

AUGUST 8, 2023

And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The broadcaster additionally highlighted gains in audience share, increasing its share of its commercial target group (viewers aged 14-59) to 27.6

Demand Side Platform 52

Demand Side Platform Entertainment Advertising Marketing 52

Digiday

APRIL 24, 2023

02 Methodology Digiday identified the top-earning ad-supported streaming services by 2022 ad revenue and also included other popular platforms selected by the Digiday editorial team for their prominence. Digiday updated data for platforms that did not provide updates when possible based on available information.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JANUARY 13, 2023

Netflix is “pleased with the growth” of its new ad tier, worldwide advertising president Jeremi Gorman told Variety’s Entertainment Summit at CES. Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies.

Ad Tech 98

Ad Tech Agency Media Advertising 98

InMobi

SEPTEMBER 30, 2019

These kinds of apps had mass appeal, and could conceivably be downloaded and used by at least half of the smartphone-owning audience in a more mature market like the U.S. Today, the kinds of apps coming to market have more niche audiences.

Advertising 52

Advertising Banner Rich Media Brand Awareness 52

AdvertiseMint

JANUARY 24, 2024

Programmatic advertising is generally used by larger industries such as airline advertising , automotive advertising , bank and financial services advertising , beauty and cosmetics advertising and entertainment advertising. Plus, you can manage your digital ad space easily and quickly with programmatic platforms.

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52

Digiday

NOVEMBER 22, 2022

Furthermore, CTV typically provides advertisers with greater control and flexibility than traditional TV while still offering an ability to reach a large audience on a big screen, all of which have become important to brand advertisers that are tightening their belts at the moment. “We But in Q3, the split was 60-40. What we’ve heard.

Impressions 69

Impressions Demand Side Platform Advertising Entertainment 69

Clearcode

AUGUST 13, 2023

With many of us being so dependent on mobile devices, using mobile advertising to reach a target audience is a no-brainer for marketers and advertisers. Gaming, social, utility, and entertainment companies rely heavily on in-app advertising (IAA) to generate revenue.

Advertising 52

Advertising Banner Ad Exchange Mobile Ads 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. ” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

JULY 18, 2022

Shortly before Netflix’s announcement, Disney announced its own deal with demand-side platform The Trade Desk, which will power programmatic advertising across Hulu, ESPN+, ABC, Freeform, ESPN, National Geographic and FX. Multi-channel DSP Hawk Platform has announced a global partnership with Azerion’s SSP Improve Digital.

Media 52

Media Ad Tech Agency Demand Side Platform 52

Brid.tv

AUGUST 31, 2022

Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. billion bid during the entertainment company’s “go-shop” period, before raising the offer to $6 billion.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Wolfgang Link, CEO of Seven.One Entertainment Group (a subsidiary of ProSieben), announced his resignation after 14 years at the German company.

Video Ads 52

Video Ads Retail Media Ad Tech 52