Digiday

OCTOBER 27, 2022

Speaking separately with Digiday, Shiv Gupta, founder of educational service U of Digital, described how the company was effectively trying to reach further up the food chain of the advertising and marketing industry with a more holistic offering. ” Beyond first-party signals, we’re admitting third-party IDs into AMC.

Advertising 73

Advertising Demand Side Platform Conversion Audience 73

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 80

Advertising Demand Side Platform Pop-Up Audience 80

illumin

APRIL 30, 2024

It is audience targeting based upon their geography or location using identifiers such as country, state, or zip code. However, geofencing marketing reaches a large audience based on their location whereas geo-based targeting reaches a smaller audience based on their location, demographics, behaviors, interests, and more.

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Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? Heard an ad for a home security system while listening to a true crime podcast?

Advertising 95

Advertising Cookies CPM Retargeting 95

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Finding and monetizing an audience willing to pay for access to content can also be a challenge. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

VideoWeek

NOVEMBER 8, 2024

The Independent’s Video Investment Fuels Major US Growth UK-based news publication The Independent says its strong growth in America means it is now has the largest US audience of any UK-board newspaper. Audience data from ComScore cited by The Independent said its US audience has reached 41.4

Ad Tech 52

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Digiday

OCTOBER 26, 2022

Those ambitions will be laid bare at this week’s unBoxed conference where Amazon is on course to outline the results of a development strategy that has seen it build, buy and hire its way up the advertising food chain in a bid to gain greater market share. Attribution, ease of use, partnerships, and better signals.

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Ad Tech Demand Side Platform Ad Server Food 73

illumin

JUNE 27, 2024

Uber’s Journey Ads expansion includes partnerships with demand-side platforms or DSPs such as Google’s Display & Video 360 and Yahoo DSP. The move comes as part of Uber’s continued efforts to build its advertising business, especially as the platform aims to reach $1 billion in ad revenue by the end of 2024.

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Demand Side Platform Video Ads Food Advertising 59

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. These are 125+ reliable networks that we’ve all grown to know and love, like CNN, CNBC, Food Network, and more.

Advertising 98

Advertising Retargeting CPA Audience 98

Digiday

JANUARY 18, 2023

“What we hear from media agencies is frustration that they’ve spent months figuring out ways to split the open auction into smaller, more specific pools of supply based on factors such as directness, consumer experience, content adjacency, and audience relevance,” said Chris Kane, founder of programmatic consultancy Jounce Media.

Advertising 76

Advertising Ad Tech Demand Side Platform Agency 76

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Algorithmic purchasing platforms enable the selection of audiences you plan to address with your ads: according to geography, time of the day, OS, age and many other variabilities.

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? This data can be leveraged to create a target audience and better optimize campaign performance." What do you look for in demand-side platforms?

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Demand Side Platform Ad Exchange Impressions Machine Learning 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Basis

APRIL 24, 2023

Both are prime examples of how digital OOH advertising can help marketers reach captive audiences. It offers advertisers all the same benefits of DOOH and allows them to harness the power of real-time bidding (RTB) to activate their DOOH campaigns in an automated and data-driven way, typically by using a demand side platform (DSP).

Advertising 55

Advertising Demand Side Platform Pop-Up Audience 55

RevX

NOVEMBER 7, 2022

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. A programmatic DSP (demand-side platform) is an automated interface that enables advertisers to buy and manage ads from various ad exchanges. And it does this at scale.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 111

Marketing SEO Machine Learning Banner 111

VideoWeek

MAY 8, 2024

Recommendations are based on a range of signals, including audience similarity and topic relativity. ‘Audience persona’ enables advertisers to describe the audience they want to reach, and creates a combination of audience segments which match this description.

Machine Learning 52

Machine Learning Audience Banner Demand Side Platform 52

VideoWeek

NOVEMBER 3, 2023

Lynch said that consumers have shifted in large numbers to short-form video, leading to overall growth in Condé Nast’s video audience. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. But monetisation of this content is currently insufficient.

Ad Tech 98

Ad Tech Ad Server Agency Media 98

Basis

MARCH 14, 2024

Essentially, it displays contextually relevant ads alongside content that is likely to appeal to a target audience. Or seen an ad for a meal delivery service while reading a recipe on your favorite food blogger’s site? Heard an ad for a home security system while listening to a true crime podcast?

Advertising 52

Advertising Cookies CPM Retargeting 52

Digiday

APRIL 24, 2023

02 Methodology Digiday identified the top-earning ad-supported streaming services by 2022 ad revenue and also included other popular platforms selected by the Digiday editorial team for their prominence. Digiday updated data for platforms that did not provide updates when possible based on available information.

Audience 69

Audience Agency Advertising Ad Exchange 69

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0,

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

SEPTEMBER 15, 2023

Rao has been at the business for 23 years, most recently serving as CEO of its Audience Measurement Unit. Meanwhile Nielsen has struggled to keep up with fragmented audience consumption, allowing alternative measurement companies to gain traction, including Comscore, iSpot.TV and VideoAmp. Read on VideoWeek. Read on VideoWeek.

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Demand Side Platform Retail Agency Media 52

Kevel

MARCH 28, 2022

Over time, expanding to CPC or CPA enables you to expand your audience base. Your advertisers would buy from you through a demand-side platform (DSP) via Programmatic Guaranteed (PG) buys or Private Marketplaces (PMPs). What is the value of your audience? 5-$15; niche audience:$30+. Most: $2-$8; niche: $20+.

CPC 52

CPC CPM CPA Impressions 52

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. RTL AdAlliance Adds ‘Smart Demographics’ to Targeting Offering RTL Group-owned media sales house RTL AdAlliance has announced ‘Smart Demographics’, a new demographic targeting capability which sits within its wider ‘Smart Audiences’ product.

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Ad Tech Pop-Up Retail Media 52

VideoWeek

FEBRUARY 16, 2024

. “After a first half in which uncertainties regarding inflation had an impact on advertisers’ investments, the second half of the year saw an increase compared to 2022, due to the return of certain sectors (food, automotive, etc.) Revenues climbed 23.4 percent during Q4 and 23.3 percent for the full year.

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Marketing Media Entertainment Agency 52

VideoWeek

MAY 12, 2023

And in recent weeks the debate around SPO has intensified as Magnite and PubMatic, two of the world’s largest supply-side platforms, have launched their own products which provide direct access to video inventory without the need for a demand-side platform. The deal grants marketers exposure to 42.7

Advertising 52

Advertising Entertainment Media Non-Profit 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Customized Virtual Events : Hosting events in the Metaverse, such as product launches, conferences, or networking events, allows businesses to reach a global audience. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

VideoWeek

FEBRUARY 7, 2025

StackAdapt Raises $235 Million for Programmatic Expansion StackAdapt, a demand-side platform (DSP), has announced a $235 million funding raise led by Teachers Venture Growth (TVG). StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing 52

Marketing Ad Tech ROI Retail 52

VideoWeek

NOVEMBER 22, 2024

“By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.” In Spain, Mediaset España recorded total audience share of 25.1 percent over the 24-hour period.

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Marketing Media Ad Tech Entertainment 52

VideoWeek

JUNE 28, 2024

The two will also work together to improve implementational planning and define bespoke audiences, and GroupM will get first access to new products, while providing direct feedback on ad propositions developed by Tesco. Retail media is a major growth area being targeted by all of the agency holding groups at the moment.

Retail 52

Retail Media Agency Cookies 52

VideoWeek

DECEMBER 6, 2024

Ipsos Prepares Kantar Acquisition Offer Ipsos is in discussions with audience measurement company Kantar Media over a potential acquisition, the market research firm announced on Monday. million viewers, thats the biggest sporting audience of the year. Read more on VideoWeek. Read more on VideoWeek.

Advertising 52

Advertising Retail Pharmaceuticals Media 52

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. The consumer purchase data helps marketers to accurately assess how ads are driving sales, the companies said, and allows cross-channel, outcome-based audience targeting.

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Ad Tech Ad Server Media Agency 52

VideoWeek

JANUARY 17, 2025

The agreement will see Sincera tools integrated into The Trade Desks demand-side platform (DSP), according to the companies, giving advertisers insights into the inventory they buy. “Audiences still want to engage with news content, they just want to consume it in a different way.

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