VideoWeek

JUNE 23, 2023

In this week’s Week in Review: As the industry heads to Cannes, Criteo gets a GDPR fine, Omnicom goes all out on AI, and RTL announces new programmatic partnership for addressable inventory. The CNIL’s decision has been reviewed by all other European data controllers, and all agree with the decision.

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GDPR Cookies Ad Tech Agency 52

VideoWeek

AUGUST 12, 2022

Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.

Advertising 98

Advertising GDPR Banner Healthcare 98

Single Grain

MARCH 16, 2020

It means we know that the audiences we want to reach may be scattered across various media and platforms and that some of them should be addressed directly. Such data is the most valuable asset of the company, especially in regards to CCPA and GDPR data reselling restrictions. What does this all mean?

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Monetize More

JANUARY 18, 2023

The goal of the Advertiser normally was to reach their target market or audience and to influence them to perform some action. The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Martech

DECEMBER 7, 2021

Singal co-founded the InMobi Group, which includes social video-sharing platform Glance Roposo, but his main executive responsibility is for InMobi Marketing Cloud, which he describes as “An end-to-end programmatic infrastructure to power advertising for app developers.” We see what happened with GDPR.

Advertising 106

Advertising Retail GDPR Real Estate 106

Smart-Hub

DECEMBER 8, 2023

And while SmartHub still effectively synchronizes cookies for more accurate audience targeting, companies like Google , Apple , and Mozilla are on the verge of abandoning their use altogether. They buy an audience, not an ad space. define the target audience; set a purchase budget; view campaign statistics, and much more.

Ad Exchange 64

Ad Exchange Advertising Non-Profit Demand Side Platform 64

Digiday

JANUARY 5, 2023

At its core, Galileo is an advertiser-focused offering engineered by The Trade Desk that aims to help brands chart the internet without traditional targeting tools such as third-party cookies via its platform. or “UID2,” serving as the fulcrum of the offering. From here, media traders can start negotiating deals.

Cookies 69

Cookies Advertising Demand Side Platform Audience 69

Clearcode

APRIL 21, 2023

Some of the most common AdTech solutions for publishers include header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization (DPO). Finding and monetizing an audience willing to pay for access to content can also be a challenge. click on them); otherwise, they’ll simply ignore them.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

InMobi

FEBRUARY 28, 2021

While state-triggered regulations (GDPR in EU, CCPA in CA, etc.) Significance of Universal IDs for Publishers Addressable Audiences – UIDs enable buyers to recognize a publisher’s audience and bid more on its inventory, in order to improve campaign performance.

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Demand Side Platform Fill rate Ad Tech Cookies 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. Data from the DMP ensures that the campaign is targeting the right audiences for the brand and the campaign’s specific goals.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

MAY 2, 2023

It allows publishers to analyze ad setups for any website and gain insight into ad units, bidders, GDPR, technical logs, and much more. They wanted to ensure that their ads were reaching the right audience and that they were only paying for ad impressions that were actually viewed by users.

Ad network 52

Ad network Ad Exchange Demand Side Platform Impressions 52

Digiday

JULY 17, 2022

For instance, in 2015, Google introduced a policy meaning advertising inventory on YouTube could only be bought via its own ad tech tools at the expense of arrival demand-side platforms. Google grievances. ” Where do we go from here?

Header Bidding 89

Header Bidding Ad Server Ad Tech Demand Side Platform 89

illumin

DECEMBER 13, 2024

AdTech, short for advertising technology, refers to the suite of tools, platforms, and software used by advertisers, marketers, and publishers to plan, execute, manage, and measure digital advertising campaigns. Advertisers must ensure they comply with data protection laws, such as GDPR , while using AI-driven solutions.

ROI 52

ROI Demand Side Platform A/B Testing Conversion 52

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

OCTOBER 27, 2020

Conversely, publishers should also review the depth of demand side coverage, for example, the global and local coverage of advertisers, the direct demand-side platform (“DSP”) relationships, preferred partnership status with leading agencies, etc.

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Viewability Demand Side Platform Pop-Up GDPR 52

Clearcode

OCTOBER 21, 2024

Ad Targeting Third-party cookies enable supply-side platforms (SSPs) and demand-side platforms (DSPs) to deliver personalized ads to users based on their browsing history and preferences. If personalized ads are enabled, these cookies tailor the ads shown; if disabled, they store users’ preferences.

Cookies 52

Cookies Retargeting GDPR Ad Targeting 52

Digiday

DECEMBER 20, 2022

The list of casualties is not limited to the industry’s largest social platforms as countless ad tech companies are also feeling the pain with iPhone users (one of the most highly desirable demographics among marketers) much more difficult for advertisers to target and track.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

RevX

MAY 5, 2022

Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? Audience Relevancy. Along with seeking quality in inventory, it is imperative to pursue quality in content and audience. How the DSP will assure brand safety? Brand Safety.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

JULY 19, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 111

Marketing SEO Machine Learning Banner 111

Automatad Inc.

NOVEMBER 23, 2023

SSPs use tons of visitor data to select ads that grab attention and make your audience happy. How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Single Grain

MAY 31, 2023

You can know which audience segments are more likely to make a purchase so that you can target your preferred demographics accurately. This data can enrich your customer profiles and help you target specific audiences. Leveraging artificial intelligence in advertising leads to less ad spend wastage and more profits.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Lemonads

APRIL 29, 2020

So, having monitored the Adcash story for a while now, we've provided a comprehensive review in order to better understand the range of products and services the platform has to offer. Adcash is a well recognised demand-side platform (DSP) , providing mainstream traffic on a global scale. Let’s check out our findings.

CPA 52

CPA Affiliates CPM CPC 52

Smart-Hub

DECEMBER 22, 2023

AdTech is a complex system of technologies, platforms, and processes that shapes digital advertising. It transforms how businesses engage with their audiences and requires technical expertise to navigate. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Lemonads

NOVEMBER 29, 2020

This is because Private Marketplaces are normally used by publishers with digital properties (sites, apps) with a high audience, equipped with pools of high-quality advertising space for which advertisers are willing to pay more. Advertisers can utilize this campaign data to gather more information about their target audience and campaign.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52

Adtelligent

OCTOBER 6, 2021

Ad exchanges usually connect sellers and buyers via supply-side platforms (SSPs) and demand-side platforms (DSPs). Essentially, DMP is a platform that gathers data from all advertising channels and accumulates as much information about the audiences as possible.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

VideoWeek

AUGUST 25, 2023

The measurement company says this will allow for more accurate measurement, particularly for shows which draw smaller audiences (where it was previously possible than none of Nielsen’s panellists tuned in, resulting in a zero rating). MediaMath, a demand-side platform, filed for Chapter 11 bankruptcy in June.

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Media Retail GDPR Agency 52

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The filing follows last month’s ruling that the search giant obtained its monopoly via illegal practices.

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Retail Media Non-Profit Healthcare 52

VideoWeek

APRIL 28, 2023

Meanwhile TF1’s audience share rose in Q1, capturing 19.7 million during the quarter, “largely offsetting the decline in advertising revenue, and further demonstrating the group’s ability to adapt its costs while increasing its audience share in commercial targets.” percent of the 25-49 demographic.

Agency 52

Agency Ad Exchange Audience Non-Profit 52

Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. These networks do the work for you.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. In some cases, Neustar builds audiences in an SSP and this ad inventory is purchased via a private marketplace deal. Who should use it?

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First-Party Cookies Cookies Header Bidding Ad Tech 69

VideoWeek

OCTOBER 7, 2022

UK Government Plans to Replace GDPR. The UK Government plans to replace GDPR with its own data protection system, culture secretary Michele Donelan told the Conservative Party Conference on Monday. “We We will be replacing GDPR with our own business- and consumer-friendly British data protection system,” Donelan announced. .

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GDPR Cookies Agency Ad Tech 64

Clearcode

APRIL 26, 2022

Data also plays a key role in programmatic advertising as it allows advertisers to improve the performance of their campaigns and reach their target audience in a more effective way, and allows publishers to increase their ad revenues by learning more about their audiences and helping advertisers reach them.

Advertising 40

Advertising Header Bidding Ad Server Ad Exchange 40

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. The product enables advertisers to sync first-party audiences to DSPs and OEM CTV platforms, including LG Ad Solutions, Roku Advertising, Samsung Ads, and Vizio Ads. “We

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Such tools like programmatic demand-side platforms can use hundreds of targeting signals to individualize the advertisement and even target according to lifestyle or behavior habits when integrated with customer data platforms.”.

Marketing 145

Marketing SEO Conversion Audience 145

Clearcode

JANUARY 22, 2023

If an AdTech company can identify a user, then they can use the ID in the cookie to power key advertising processes, including behavioral targeting, audience targeting, retargeting, frequency capping, measurement and attribution. The IAB Tech Lab’s Seller Defined Audiences (SDA) 5. Self-Serve Ad Platforms 6. Data Clean Rooms 3.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101