What every marketer needs to know about programmatic advertising
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. What is a retail media network? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. What is a retail media network?
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