SODP

MAY 30, 2023

A publisher could be a: Website owner App developer Social media platform Video streaming service Those that want to buy these ad spaces are called advertisers. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side.

Ad Exchange 64

Ad Exchange Ad Inventory Ad Space Ad network 64

Digiday

DECEMBER 20, 2022

Before Musk’s Twitter takeover tore apart the social media orthodoxy, it was the iPhone manufacturer that was upsetting the Applecart. Of course, the principles of informed consent and the necessity for ad tech providers to enable a genuine value exchange between audiences and media owners are without doubt.

Ad Tech 69

Ad Tech Demand Side Platform Media GDPR 69

InMobi

SEPTEMBER 6, 2018

Brands want to be where their target audience is, so their agencies must adapt. The ads themselves will be smaller, and it’s harder for your target audience to type (i.e. While larger apps have a significant built-in audience, it can be hard sometimes to break through the clutter. In the U.S.,

Agency 52

Agency Advertising Ad Exchange Mobile Ads 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

The advertising industry is constantly pushing boundaries, seizing opportunities on untapped channels and platforms, and executing strategies to engage audiences like never before. Platforms like video games are often considered a consumer pastime – but they are also a new horizon for digital advertising.

Advertising 52

Advertising Marketing Banner Pop-Up 52

VideoWeek

JANUARY 13, 2023

Demand-side platform The Trade Desk has launched a first-party data hub called Galileo, designed to help marketers activate against their data sets without third-party cookies. Unveiled at CES, Galileo enables advertisers to upload their first-party data into the hub and target audiences using Unified ID 2.0,

Ad Tech 98

Ad Tech Agency Media Advertising 98

VideoWeek

AUGUST 30, 2024

Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass. The Trade Desk did not comment. The Week in TV Warner Bros. percent, an 8.4 Read more on VideoWeek.

Retail 52

Retail Media Non-Profit Healthcare 52

VideoWeek

MARCH 17, 2023

UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” As our audience diversifies the devices and platforms that they are using, it is crucial that we stay at the forefront of technology.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

VideoWeek

FEBRUARY 23, 2024

It will also focus more on distributing content and reaching audiences through its social channels. Billion Vizio Acquisition US retailer Walmart has announced it will acquire Vizio, a Smart TV manufacturer, in a deal worth $2.3 Read more on VideoWeek. Walmart Ramps Up Ads Business with $2.3 The agreement sees Walmart pay $11.50

Ad Tech 52

Ad Tech Pop-Up Retail Media 52

Smart-Hub

JANUARY 4, 2023

White Label ad exchange is a programmatic advertising exchange platform manufactured by an ad tech vendor, purchased and labeled by another enterprise. WL platforms can be easily compared to already existing programmatic platforms; the difference is that such a platform, in fact, is the property of the brand.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

VideoWeek

FEBRUARY 16, 2024

The company additionally announced a retail media partnership with Nectar360, enabling brands to target audiences using Nectar data from Sainsbury’s and Argos. The study will enable Barb to accurately estimate the size and profile of TV and streaming audiences. Revenues climbed 23.4 percent during Q4 and 23.3

Marketing 52

Marketing Media Entertainment Agency 52

VideoWeek

MAY 12, 2023

In this week’s Week in Review: Linda Yaccarino is reportedly set to take the top job at Twitter, Meta Launches an AI sandbox, Jeff Green says SPO drama is mostly manufactured, and Disney rethinks its streaming strategy. As video is in our DNA, we are excited to offer our clients the ability to reach audiences across every major screen.”

Advertising 52

Advertising Entertainment Media Non-Profit 52

VideoWeek

MAY 5, 2023

The business reported audience share growth across its TV channels in Germany and France, but despite this TV ad revenues fell by over 16 percent, down from €653 million in Q1 last year to €545 million this year. The inventory is available via demand-side platform Amobee, which is also owned by Tremor International.

Advertising 52

Advertising Ad Tech Video Ads Machine Learning 52

VideoWeek

MAY 26, 2023

It’s impossible to predict how audiences will respond but this could be an alternative. “DV will continue to collaborate with streaming platforms and device manufacturers across the industry to eliminate signal issues that lead to TV off and other quality challenges,” said DV CPO Jack Smith. Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

VideoWeek

NOVEMBER 22, 2024

“By closely partnering with KERV, we’re redefining how audiences discover and engage with products while creating deeper connections between brands and our iconic portfolio of premium content and IP across Max.” In Spain, Mediaset España recorded total audience share of 25.1 percent over the 24-hour period.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

JUNE 28, 2024

The two will also work together to improve implementational planning and define bespoke audiences, and GroupM will get first access to new products, while providing direct feedback on ad propositions developed by Tesco. Retail media is a major growth area being targeted by all of the agency holding groups at the moment. .”

Retail 52

Retail Media Agency Cookies 52

VideoWeek

JULY 29, 2022

Streaming hardware manufacturer Roku also reported a “significant slowdown” in TV ad spend during the quarter. This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech.

Ad Tech 52

Ad Tech Agency Media Cookies 52

VideoWeek

JANUARY 10, 2025

Top Stories Smart TV Manufacturers Show Off AI Integrations at CES Several smart TV manufacturers used this week’s CES trade show in Las Vegas to show off new AI integrations with their smart TV interfaces. Google meanwhile announced new AI capabilities for Google TVs using its Gemini AI tool. Read more on VideoWeek.

Demand Side Platform 52

Demand Side Platform Machine Learning Media Manufacturing 52