Martech Series

JANUARY 11, 2023

More than 600 pharmaceutical brands now use DeepIntent to simplify campaign planning, activation, meas. Adding more than 100 employees to its team in 2022, the company’s growth has outpaced growth in the broader healthcare advertising segment, as pharmaceutical marketers increasingly embrace digital advertising, particularly on CTV.

Healthcare 73

Healthcare Pharmaceuticals Demand Side Platform Marketing 73

Martech Series

JUNE 15, 2022

Matterkind uses DeepIntent Outcomes’ patented technology to improve audience quality and script performance. As the agency of record for the provider and patient sides of the business, Matterkind used script optimization and a mix of connected TV (CTV), online video, and display ads to reach audiences.

Healthcare 84

Healthcare Impressions Demand Side Platform Pharmaceuticals 84

Basis

JUNE 10, 2022

For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). Uncovering new audience targeting opportunities. Storing both historical and current campaign data in one centralized platform.

Agency 78

Agency Media Demand Side Platform A/B Testing 78

Basis

AUGUST 17, 2023

An Example of the All-In Set Up For brands going down this route, the classic approach involves forming an internal agency-style trading desk and equipping them with a demand side platform (DSP). The hybrid option alleviates that pressure and empowers brands to take whatever baby steps they want.

Agency 68

Agency Media Finance Demand Side Platform 68

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads 52

Video Ads Impressions Viewability Media 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. .

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

illumin

JULY 5, 2024

Combining AI with programmatic advertising is revolutionizing the way brands and advertisers target their audiences and optimize their campaigns. Pfizer introduces its own generative AI to aid its advertising Pharmaceutical giant Pfizer introduced its own generative AI platform called “Charlie” in early 2024.

Machine Learning 92

Machine Learning Advertising Demand Side Platform Pharmaceuticals 92