Balancing Act: Navigating the Shift From Third-Party Cookies to First-Party Data Strategies
Ad Monsters
FEBRUARY 20, 2024
The wait-and-see approach has been popular ever since Google first announced Chrome would cease to support third-party cookies back in 2019. They have been actively exploring ways to use their first-party data to create audience segments for targeting, measurement, and attribution.
Let's personalize your content