Audience Display Advertising Electronics 
Martech Series
JANUARY 26, 2023
Preciso becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”
Ad Beat
MARCH 6, 2024
But, from a B2C perspective, the company is best known for appliances and other electronics products. percent as of Q4 2023 … Source: Statista …and it’s also a major player in countless other consumer electronics niches, including smart TVs, refrigerators, and laptops. And they’re hardly the only advertisers to bet big on video.
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Clearcode
APRIL 21, 2023
According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Finding and monetizing an audience willing to pay for access to content can also be a challenge.
VideoWeek
JULY 12, 2024
“Aggregating content from trusted providers with extensive audience reach will make our platform even more attractive and expand the range of programmes available to our users 24/7.” EA executives described advertising as a “meaningful driver of growth” on an earnings call earlier this year, according to Digiday.
Brid.tv
APRIL 11, 2024
More and more eyes on digital media channels also mean more opportunities for advertisers to reach a wider audience. So it’s no surprise that the rise of digital media has led to the boom of digital advertising. The above factors are what sets digital advertising miles ahead of any of the traditional marketing techniques.
Clearcode
MARCH 23, 2023
Commerce media is an extension of retail media as it allows both retailers and their brand partners to reach audiences across the open web, not just on a retailer’s digital properties. Retail media ads can also come in many forms, with the main ones being sponsored products, onsite advertising, and offsite advertising.
MNTN
JANUARY 13, 2023
The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?
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