Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.

Demand Side Platform 108

Demand Side Platform Ad Exchange Impressions Ad Targeting 108

MNTN

NOVEMBER 22, 2022

Your campaign message will shape the rest of your marketing moving forward, allowing you to better reach and resonate with your audience. What can you offer to your target audience? Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets.

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JANUARY 13, 2023

The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Consider what images you want to bring to life, or what emotions you want to evoke, and create a powerful campaign message that your target audience can’t help but become invested in. A holiday sale?

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

FEBRUARY 13, 2025

Data-Driven Optimization for Stronger ROI Every aspect of a performance marketing campaign is tracked, analyzed, and optimized in real-time to improve efficiency. This ensures ad spend is continuously adjusted toward high-performing channels, creatives, and audience segments for maximum impact.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59