MNTN

JANUARY 13, 2023

Although the benefits of performance marketing are easy to see, that doesn’t mean that you should go into a performance marketing campaign without a clear approach. The first step to any advertising campaign is to know what you’re trying to communicate with your target audience. Create Performance Targets.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

NOVEMBER 22, 2022

What Is B2B Performance Marketing? Performance marketing is a short-term, targeted marketing strategy that does exactly what the name suggests—delivers a performance-based return on investment (ROI). A successful B2B strategy requires more sophisticated targeting to deliver results. Know Your Channel Mix.

Marketing 52

Marketing Conversion Rate ROI Native Advertising 52

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. Based on the relevance to the buyer’s target audience, the DSP determines the value of the particular user who will see the ad.

Demand Side Platform 98

Demand Side Platform Ad Exchange Impressions Machine Learning 98