Clearcode

MARCH 15, 2023

Strong regulations such as the EU’s GDPR help protect personal data and fine organizations that don’t follow the rules or try to bypass them. To collect zero-party data, you need to have privacy and data processing policies that comply with current privacy laws, such as the EU’s GDPR. Why Is Zero-Party Data Important?

GDPR 52

GDPR Audience Cookies eCommerce 52

Martech

JUNE 29, 2022

Tools like Grin (for eCommerce businesses) and Upfluence help with influencer discovery and outreach, performance tracking, campaign management and payments. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., They also help with recruitment, SEO and tracking/reporting.

Marketing 101

Marketing Affiliates CPA ROI 101

Automatad Inc.

MARCH 17, 2022

Publishers with a higher volume of audiences and multiple offerings to advertisers (newsletters, CTV, video, audio, etc.) Another ripple effect of the pandemic was experienced by eCommerce-related ad spending that reached $28.25 known as European UID) in compliance with GDPR and TCF. . Data Source: AdAge.

Advertising 52

Advertising GDPR Cookies Pop-Up 52

Single Grain

DECEMBER 6, 2019

Programmatic advertising means using AI to automate ad buying so you can target more specific audiences. Opportunity to reach younger audiences. The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. 2) Programmatic Advertising. Cost-effectiveness.

Marketing 145

Marketing SEO Conversion Audience 145

Smart-Hub

APRIL 1, 2024

Therefore, while first-party cookies are still widely used, advertisers need to find alternative ways to target their audiences. For example, a user visits an ecommerce website for the first time, agrees to the use of cookies, and provides personal information to make an order. What Are First-Party Cookies? and COPPA standards.

Cookies 56

Cookies First-Party Cookies Ad Exchange Marketing 56

VideoWeek

JULY 1, 2022

Garante accused Google of violating GDPR by transferring user data to the USA; “a country without an adequate level of data protection.” The Council of State confirmed the CNIL’s power to impose sanctions on cookies outside the one-stop shop GDPR mechanism. Diverse Audiences Driving OTT Growth. The Week for Publishers.

eCommerce 52

eCommerce Cookies GDPR Agency 52

Automatad Inc.

MARCH 2, 2022

Yahoo’s new ID-less audience solution, Next-Gen Solutions, presents an advanced way of contextual targeting using machine learning and real-time data signals, keeping consumer privacy a priority. Yahoo’s ID-less Audience Solution. Yahoo has announced the launch of its ID-less audience solution, known as Next-Gen Solutions for the web.

Retail 52

Retail Advertising Machine Learning Cookies 52

Clearcode

JANUARY 18, 2022

Fortunately, there is a piece of marketing software that allows companies to collect their first-party customer data and build a central repository of client-oriented information and use it for audience activation. Segment existing and new audiences in a proper manner. Create a repository of GDPR consent decisions.

Advertising 52

Advertising Retargeting Marketing Communications 52

Lemonads

MARCH 8, 2021

Besides looking for brands that their audiences will relate to, publishers also try to work with the companies that have the best commission rates. Collect and Display Performance Metrics Although this tip is heavily geared towards ecommerce platforms, it actually applies to any advertiser that’s developing an affiliate program.

Affiliates 52

Affiliates Advertising eCommerce Conversion 52

VideoWeek

MAY 26, 2023

billion fine for unlawful practices which aren’t compliant with the EU’s General Data Protection Regulation (GDPR). While Meta has taken steps to bring these data transfers in line with the GDPR, the DPC ruled that these steps don’t go far enough to protect EU users’ data. The Week in Tech Meta Hit with €1.2 Read more on VideoWeek.

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Lemonads

JANUARY 10, 2022

The platform is similar to a traffic aggregator that also provides marketing services, although it specializes in eCommerce providers. The online ecosystem has changed a lot since, with laws and regulations like the GDPR dictating how affiliates can use the data they collect and what types of ads they can display.

Affiliates 52

Affiliates Agency Marketing SEO 52

VideoWeek

FEBRUARY 17, 2023

Discovery’s (WBD) free streaming service have emerged, as the company moves to broaden its audience against increasing competition for viewing share. Last month the DPA validated IAB Europe’s action plan, designed to address the regulator’s concerns about the trade group’s Transparency & Consent Framework (TCF) contravening GDPR.

Viewability 52

Viewability Audience Media Ad Tech 52

Lemonads

SEPTEMBER 21, 2020

It’s all about who you are, what you need, and how you need it to be done to drive your audience! SSL Certificates & GDPR Compliance Verify that all interactions are secure and encrypted so visitors willingly enter their information knowing that their privacy will not be compromised! month for Essentials $14.99/month

Affiliates 52

Affiliates A/B Testing Marketing Conversion 52

Digiday

NOVEMBER 20, 2022

“By making it personalized, it helps narrow that decision-making for [consumers] because we know who they are, we know what they’re shopping for,” said Brock McKeel, svp of site experience at Walmart eCommerce. “We We get to know them.”. They’re also grappling with the advent of more stringent data privacy laws – and their enforcement.

Marketing 69

Marketing Retail Ad Targeting Conversion 69

VideoWeek

JULY 14, 2023

However, we need Government’s help to address prominence, so young audiences can continue to find safe and trusted British video that reflects their lives. “With a uniquely strong brand, Channel 4 is very well-positioned. There is no time to lose.”

Viewability 98

Viewability Non-Profit Agency Media 98